Tizen is using a platform called Xchange to attract more apps. Xchange acts as an intermediary between app developers and app stores, solving the major pain point of developers needing sales and stores needing more apps. It uses an algorithm to match high quality apps to appropriate stores to maximize distribution, profits and selection with minimal effort for both developers and stores. Developers can use the Xchange dashboard to see how their apps rank, potential incentive offers from multiple platforms, and then easily manage and deploy their apps.

1. Tizen. Using the Smart Approach to Attract Apps

2. the problem

3. 3
highly fragmented app market

4. 4
825,000
850,000
145,000
*Windows Phone Store
*

5. 5
consumers
developers

6. 6

7. 7
Xchange acts as a thin-wholesale layer between stores and apps

8. 8
Xchange solves the major pain point for both
developers and stores
Xchange matches developers and stores
Developers are
desperate for
sales but have
no profitable
options
Carriers, OEMs
and stores
all need to
differentiate
their offering to
attract consumers

9. 9
useful, relevant apps

11. 11
apps are driven to the right app stores to maximize
selection, profit and distribution
with minimum effort
more
distribution
porting &
algorithm

12. 12
appscore algorithm
cuts through clutter;
predicts app rank/value
antivirus screening
helps screens apps for entry
to Xchange through a web service
or SDK
app
developers
enjoys
optimized
distribution
across all stores
and platforms
software
development
companies

13. 13
appscore algorithm
cuts through clutter;
predicts app rank/value
antivirus screening
helps screens apps for entry
to Xchange through a web service or SDK
app developers
enjoys
optimized
distribution
across all stores
and platforms

14. 14
developers can see appscore of current projects

15. 15
see incentive offers from multiple platforms
• easy to manage
dashboard
• choose which platform to
deploy to
• automated submission to
platform through Xchange

16. 16
The effective, efficient, smart solution for
creating revenue for software development companies
Effective
Management
Distribute
Effortlessly
Tracking &
Analysis
Manage
everything in one
dashboard
Distribute and
deploy to multiple
platforms
effectively
Xchange tracks
and analyzes
every install
Xchange delivers revenue and distribution effortlessly for developers

17. developers,
score your apps

18. 18
http://www.appbackr.com/tizencon

19. 19
http://www.appbackr.com/tizencon

20. 20
http://www.appbackr.com/tizencon

21. Xchange
dashboard

22. 22
Developers on Xchange view and accept Samsung’s offers

23. 23
Key Values Xchange
algorithmic
quality control
easy curation
user-friendly
interface

24. 24
Fields to Filter and Sort by
App Title
Minimum
reviews
Platform/ Retail
Store
Star-rating
distribution
Minimum
installs
appscore
Availability on
Xchange
Average rating
Categories Price of app
Content maturity

25. 25
select and filter apps make offers and communicate directly to developers
Make offer to developers
Would you like to send the offer?
Yes No