The document discusses the author's experiences using different social media platforms for their final project. For their blog, posting earlier in the week led to more comments. Their vlog took two hours to create but only received a few views. Facebook allows connecting with a wide range of friends and groups but may be blocked in China. Twitter enables following topics and sharing short updates. LinkedIn can help connect to groups and find jobs but the author does not feel professional enough to use it fully. Overall, the author found various social media platforms useful to build their personal brand.