This document provides tips on how to effectively use social media and the web for marketing yourself and building social worth. It discusses using platforms like Facebook, Twitter, LinkedIn, YouTube, Google+, blogs, and personal websites. For each platform, it provides best practices and guidelines for using profiles, pages, groups, posting content, engaging with others, and more. The overall message is that your online presence and activity over time can build your "social equity" and visibility if done strategically and in accordance with the tips and rules outlined.

1. StandOut of theCrowd !
How to effectively use the web for marketing yourself and
building social worth !
Sachin Bhatnagar
Dad | Educator | Coder
@sachinbee
in.linkedin.com/in/sachinbhatnagar
www.facebook.com/sachinbhatnagar

2. Your professional worth and skills is
one half the story.
The rest is how you market yourself !

3. The web as we know it is full of junk !

4. So how do you make yourself visible ??

5. Social Media
Sites
Blogs
Personal
Portfolio Sites

6. Social Media Equity
“Sum total influence of your online
persona as a direct implication of your
online activity over a period of time !”

7. There are DOs and DON’Ts

9. Facebook is the most popular social media site.
It is also one of the best places to build your
social equity.
You have the following options :
Profiles
Pages
Groups

10. Profiles This is you on Facebook !
Pages
This is your company, your work, your
professional presence
Groups
This is you engaging multiple people in a closed
and private social communication.

11. Your profile/page speaks
a lot about who you are !
GROUND RULES

12. This should be your own
Photograph !
Use something meaningful here

13. You look great but
enough is enough !
GROUND RULES

14. Grammar is your friend !
GROUND RULES
Cool Person
Gud nyt frnds. ** cu tom…. lyf is gud !
Cool Person
With ma kul frnds at Kasoli !! Congo to Ravi . Hpy Bday

15. Your Opinion,Your Posts
reflect your mentality
and thoughts !
GROUND RULES

16. ContentWeightage
GROUND RULES

17. GROUND RULES
Affinity measures the strength of your relationship with a
user based on your interaction !
Weight refers to the strength of the post in terms of
Shares & Likes.The more it gets, the more it is visible !
Time Decay means a post loses its influence as it ages.

18. Best Practices for
Posting Content
GROUND RULES

19. 1. Be Kind and Polite
2. Hyperactive Posting is bad !
3. What you post determines your score !
4. Use #tagging and link up your FB account to
Twitter.
5. Photos &Videos get a high score, so post
your work instead of your own photos !
6. Mondays –Wednesdays are best !
7. Inspirational Messages / Quotes
8. Occasional Jokes
9. BeWitty as long as its not offensive
10. Don’t send Candy Crush requests
GROUND RULES

20. 10. Don’t tag people in photographs
without their permission or
knowledge.
11. Good Mornings and Good Nights
carry no value whatsoever !
12. Don’t post anything and everything !
13. Share your achievements
14. Wish your friends on their birthdays
15. Engage with pages/posts
GROUND RULES

21. • Twitter is like SMS. Short and Simple.
• These 140 characters have resulted in revolutions in countries
like Egypt.
• There are really a few tricks here :
• Post Regularly
• Use #tagged content !
• Link up yourTwitter Account to Facebook
• Engage in Conversation, not merely posting !
• Follow People, especially those who follow you.
• 80% Content should be Retweets
• 20% Content should be yours
• Make your tweets like a headline
• “Presenting a preview of my latest short film –The Red Car !”

22. LinkedIn isVery Important
for everyone !

23. LinkedIn is to the professional world
what Facebook is to the casual, general
audience.
It is like a resume, only better !
Properly filling up data in your profile is
very important !
Its also a social networking site.
You can join groups and follow
companies.

24. Get Recommendations from those you know.
You get endorsed if you use your profile
properly.
Post links to yourWORK here as a status
update.
Do not poke someone to add you to their list
unless you know theWELL.
Keep updating your profile regularly.
Use the new Posts feature.
Engage in conversations.You can tag friends in
status updates.
LinkedIn also has a Jobs board.
GROUND RULES

25. If you create animated
content, thenYoutube is
your best friend for
promoting yourself !

26. 1. Create a Channel for yourself !
2. Brand it properly.
3. Regularly post videos.
4. Share relevant videos ONLY.
5. Post a few HowTo videos if possible.
6. Do not use copyrighted audio/video !

27. 1. Put your name, address, phone and email
address at the end of all videos.
2. Also, if possible, speak out your name, address,
phone and email in the video.
3. Properly write out the title and description of
every video.
4. Tag the video properly.
5. Share & Embed the video across all your sites,
profiles and social media & Keep sharing it at
varying intervals of time.
PRO

28. Google+ can be used much
like Facebook to ensure
good visibility within the
Google ecosystem !

29. 1. Ensure you have a complete profile.
2. Your cover image is very important here.
3. Ensure you share your work here regularly.
4. Engage in conversations.
5. Use circles to organize your friends list.

31. Blogs
Blog sites are an easy way to setup your own website
without getting into the technicalities of setting up a
website.
1. Update Content regularly
2. Keep posting all your work here on a regular basis
3. Embed videos fromYoutube
4. Share your Blog URL across all social sites including
LinkedIn
5. You can also monetize your blog
6. If you can write well, Blogs offer you a fantastic
opportunity to showcase your intellectual capacity
7. Use the right keywords when posting content so your
blog can be easily found in a Google search.
8. Do not post offensive or controversial content.

32. Personal
Portfolio Sites

33. If you’re a creative artist, there is NO better place to be than on

35. 1. Treat your online profiles & portfolios with respect.
2. Be yourself. Don’t pretend to be someone you’re not.
3. Your Ego should be a billion miles away from your online presence.
4. If your profiles shout ‘ME, ME, ME’, then practically NO ONE’s interested in
you !
5. The more you converse, the more people will listen. But talk sense.
6. Understand that your online persona is one that you’re in full control off
despite whatever circumstances. Play a wise God !

36. Thank you…..