This document discusses how to take full advantage of marketing tourism destinations and services using technology. It begins by defining key marketing functions like planning, communication, and customer service. It then outlines different types of tourism products and services that can be marketed. The bulk of the document explores various technologies that can be used, such as websites, social media, mobile applications, and location-based tools. It provides examples of how specific hotels, destinations, and events have successfully utilized these technologies in their marketing strategies.