This document discusses how to take full advantage of marketing tourism destinations and services using technology. It begins by defining key marketing functions like planning, communication, and customer service. It then outlines different types of tourism products and services that can be marketed. The bulk of the document explores various technologies that can be used, such as websites, social media, mobile applications, and location-based tools. It provides examples of how specific hotels, destinations, and events have successfully utilized these technologies in their marketing strategies.

1. Taking Full Advantage of Marketing Tourism Destinations and Services Using the technologyPresented ByCorey Graham 2.0www.CoreyKGraham.me www.DrenalinProductions.biz

2. Googling My NameYou won’t believe what I found!Corey Graham (Chicago Bears)

3. Where am I today?

4. Corey Graham 2.0EntrepreneurSocial Media MarketerBloggerwww.CoreyKGraham.Me/bizblog@CoreyKGrahamDirector Of Connections230-4124corey@drenalinproductions.bizwww.DrenalinProductions.biz@DrenalinEnergy

5. DrenalinProductions.BizSocial Media Services

6. Online Marketing, PR & Media Buying/Ad Agent

7. Digital Content Management & Production

8. Web Technology Consultation

9. Personal Brand Coaching

10. Niche Market Advertisinghttp://www.barbadosentrepreneurshipfoundation.orgTo make Barbados the #1 Entrepreneurial Hub in the world by 2020My RoleMission Team Member For Mentorship Pillar

11. Mission Team Member For WIFI BarbadosMy Experience in the Tourism SectorBTA Online Promotion with BoomTribe for Jazz FestivalThe Palms ResortsPirate’s Inn Becky’s By the SeaGeneral Crop Over Inquiries

12. GramStep.comWhat is GramStep? GramStep is a networking movement that connects the eco-system around the business world and the entrepreneur. We believe that no matter how little the weight of the challenge, together we can "step it up".

13. Tweet This Lecture@CoreyKGraham#tourismmarketing

14. Objectives for this SessionTo provideyou with an overview of the latest technologies being used to market tourism productsTo share actual examples and applications of these technologies being usedTo show you how take full advantage of some of these technologies

15. Session StructureDefine “Taking Full Advantage”.Define Key Marketing FunctionsIdentify the different types of productsShow the different types of Technologies which existExamples & ApplicationsARE YOU READY?

16. “Taking Full Advantage”Happy Carnival 2011!

17. Taking Full Advantage Of Carnival & Soca MonarchWhat happened during the soca monarch?The twitter trending topics for Kes, Bunji, Iwer, Machel, Shurwayne, FayannThe beauty of conversation in social mediaRecorded videos have been shared all over the netHow would you take advantage of this to market Carnival?Crop Over & Other Carnivals?

18. What Is Technology?Technology is the practical application of science to commerce or industry.

19. Key Marketing Functions Planning Communication – (PR, Advertising, website etc) Market analysis – (Customer Profiling & Market Intelligence)Product Sale(Distribution & Delivery) Customer Servicing (Customer retention – the relationship) Feedback & Analysis (Sales Reporting)Marketing information management

20. Types Of Products/ServicesAirline Flights FerryCruise ShipsDestinationsAttractionsServices (water sports etc)AccommodationHighly specialised services – (Health Care, Business Conference)

21. Types Of TechnologiesYou can use the following technologies to aid your marketing :-WebSocial MediaMobileLocation based TechnologiesDigital Content Production by “end user”Functional Technologies – (e.g. replacing travel agents)Interactive Traditional MediaFuturistic Technologies

22. Web/OnlineMailing ListsAdvertising – (Pay per click/Banner)Search Engine OptimizationLink ExchangesOnline directories (expedia & travelocity)Affiliates/Referral programsBloggers/ReviewersPR/Article Marketing

23. Social MediaNetworks – (Facebook.com, Twitter.com, Youtube.com)Broadcasting & Authentic VoiceEngagement & ParticipationSocial Media MonitoringReporting and Measurements

24. MobileMobile is becoming the way we use the internet.Here are some of the devices and tools available to us :-Mobile Phones - (Blackberry, iPhone, Android)TabletsNetbooksSMS messagesAppsGPS – more on the next slideThis is very powerful to marketers because only 1 person uses them

25. Location Based TechnologiesGPS enabled mobile devices can now allow the users to :-Recommend social events in a city Request the nearest business/service ATM/ RestaurantLocating where people are – (Foursquare.com, Facebook Places, Google latitude)Location-based mobile advertising (google local)GPS Aided Navigation systems (BajanNav)

26. Digital Content ProductionWe all have devices that can produce the various forms of content easily :-PhotosArticlesVideosAudio

27. Functional TechnologyWorldMate Live (flight, hotel, car rental)Calculating CurrencyBooking rides and other attractionsTranslation & DictionariesEsurveyAirport App (Parking lot availability, shops etc)Branded Hotel Application – (photo gallery directions etc)

28. Interactive Advertising In Traditional MediaMagazine & Newspaper AdsRadio Spots TV spotsPosters

29. Futuristic TechnologiesQR Code Evolved/SwipingTV & Live Streaming

30. Examples & ApplicationsThe Palms ResortPirates Inn CuracaoSaint Maarten RegattaBTA Promotion Around the RegionBrewster's Road CrewShannon – WifiSpottr

31. Examples & ApplicationsJade Mountain Resort - St Lucia - @JADEMOUNTAINDistinguish themselves with A LOT of engagement.Participate actively in weekly "Tweetups" with influential travellers (like #TTOT and #TNI) Queensland Tourism's "Best Job In The World" contest from 2009. Offered someone a position living on a beautiful secluded island if they blogged about the experience. Generated tons of press & attention. Most people wouldn't be able to take the job, they took a closer look at visiting Queensland. http://www.independent.co.uk/news/world/australasia/queenslands-tourism-department-offers-the-best-job-in-the-world-1380415.html@VirginAmericaAnytime anyone Tweets about their airline, good or bad, they respond. They are extremely quick following up on complaints, and they have Twitter-only promos often. @Airbnb also does this well.

32. Examples & ApplicationsGetting influencers to care about your business is a big deal, and one way to do that is to partner with them. No pay for tweets or mentions, but a more nuanced approach. Recently HomeAway had a partnership with a well-known travel couple (a writer & a photographer) so they would stay in their properties for a whole year, and they blogged about it along the way.http://grantourismotravels.com/This video got one tiny town that no one had heard of blogged, Tweeted & Facebooked about a TON. 279,000 YouTube hits in just a couple months! http://www.gadling.com/2011/02/09/is-this-promo-for-leavenworth-wa-the-best-tourism-video-ever/I had bookmarked this post from last month with some good examples, including the Leavenworth video:http://travel2dot0.com/2011/02/4_brilliant_tourism_social_media_strategies/ http://landlopers.com/2011/01/18/social-media-rules-travel-industry/

33. ExercisesLet’s market a hotelLet’s market a FestivalLet’s market a particular serviceLet’s market an business event

34. Thank You for your attention! Any Questions?www.CoreyKGraham.me www.DrenalinProductions.biz