The Smart Ass™ Fan is the latest ceiling fan from Big Ass Fans®. Smart products are everywhere now, and they’re connected. Imagine a family of smart products and how much content could be/should be shared. These products can include mechanical, electrical and software parts AND content.
How will you deal with this explosive content requirement? This webinar takes a tour of the problem and explains what content engineering is …and how it can be used to create a sustainable content life cycle. Smart products need smart content.
Content Engineering and The Internet of “Smart” Things
1. Content Engineering & the
Internet of Smart Things
Mark Lewis
Content Engineer
mlewis@quark.com
@LewisDITAMetric
2. Valuable Content Transformed
• Document Digitization
• XML and HTML Conversion
• eBook Production
• Hosted Solutions
• Big Data Automation
• Conversion Management
• Editorial Services
• Harmonizer
3. Experience the DCL Difference
DCL blends years of conversion experience with cutting-
edge technology and the infrastructure to make the process
easy and efficient.
• World-Class Services
• Leading-Edge Technology
• Unparalleled Infrastructure
• US-Based Management
• Complex-Content Expertise
• 24/7 Online Project Tracking
• Automated Quality Control
• Global Capabilities
7. Automate every stage of the
content process from creation
to consumption
Dynamically assemble your
business-critical content
Deliver in any format to any
channel — web, tablet,
mobile, print and more
Reduce the content lifecycle
by up to 85%
Quark Software Inc.
Developer of Content Automation solutions for
large organizations:
9. Visit the Quark website
www.quark.com/Solutions/Dynamic_Publishing/Resource_Center/
10. Raise awareness a big challenge /
opportunity that IoST brings…
Define the Problem
Definitions
Examples of (smart) things
Consider a Solution
Proposal
Homework
Goal / Agenda
12. Whatis.techtarget.com says…
“The Internet of Things (IoT) is an environment in
which objects, animals or people are provided with
unique identifiers and the ability to transfer data over
a network without requiring human-to-human or
human-to-computer interaction. IoT has evolved from
the convergence of wireless technologies, micro-
electromechanical systems (MEMS) and the Internet.”
Definitions
13. Definitions
Gartner IT Glossary says…
“The Internet of Things (IoT) is the network of
physical objects that contain embedded technology to
communicate and sense or interact with their internal
states or the external environment.”
Jim Tully of Gartner “not just things. IoT includes a
stack of technologies”. Communication, Data Storage,
Analyzing. Remote operation of a device.
14. Definitions
Technopedia says…
Similar to the Gartner definition, but adds…
“The IoT is significant because an object that can
represent itself digitally becomes something greater
than the object by itself. No longer does the object
relate just to you, but is now connected to
surrounding objects and database data. When many
objects act in unison, they are known as having
‘ambient intelligence’ ”.
25. Systems of Smart Products
Smart Farms
Smart Mines
Michael E. Porter and James Heppelmann. How Smart, Connected
Products are Transforming Competition. Web. Jan. 21, 2015
26. Systems of Smart Products
Smart Mines – Joy Global
Michael E. Porter and James Heppelmann. How Smart, Connected
Products are Transforming Competition. Web. Jan. 21, 2015
35. The Problem recap
IoT
API / SDK content
Smart Products
More features – More content
IoST
Systems of connected Things – More content
about systems
Systems of connected Smart Things / Products
New Requirements, New Requirement Types
What’s next?
36. The Solution
In the Product Dev Lifecycle,
Documentation
and Content are typical the lowest
priority
Content as an afterthought…will fail
No more
37. The Solution
Why Content Engineering?
Content is becoming more and more
complicated.
We must apply engineering principles in
order to satisfy all the new content
requirements.
Other engineering disciplines have long ago
had success with modularity and reuse.
46. Aligning the Lifecycles
Smart products are made of smart parts.
Smart parts may have software,
mechanical, electrical components …and
content. Content is another component.
We’ll need to use Smart Content /
Intelligent Content to help create smart
products. Defining content requirements
and design in parallel with the other
components to make sure they are
included in the overall definition of the part
or product.
Aligning Strategies
55. Systems of Smart Products
Smart Farms
Smart Mines
Michael E. Porter and James Heppelmann. How Smart, Connected
Products are Transforming Competition. Web. Jan. 21, 2015
56. Systems of Smart Products
Smart Mines
Michael E. Porter and James Heppelmann. How Smart, Connected
Products are Transforming Competition. Web. Jan. 21, 2015
63. Homework
Read Mark’s LinkedIn Blog
Real Requirements
Requirements and the Content Dev Lifecycle
Understanding Objects
Gain the skills:
Requirements
Design
Digital publishing solutions that cover the entire content lifecycle. XML authoring in Word in a browser. The Quark Platform CMS. High fidelity multi-channel publishing to PDF, the web, mobile devices. The entire content lifecycle. Stop by the Quark booth to get a free copy of Dummies book.
Quark develops content automation software for large global organizations.
There’s a huge volume of business-critical content in the world
Organizations still typically create ALL content manually
This is extremely difficult to manage, expensive and very slow
The processes have remained largely unchanged for decades
Quark provides software to automate the content process from creation to consumption
How do we do this?
Rather than creating documents, our customers create reusable Smart Content components
These reusable Smart Content components only have to get created once, reviewed and approved once, and then they are dynamically assembled into different documents for the Web, PDFs, even to mobile apps
Because our content automation software is tracking all of these content components, if a change is made to any of the content, it can automatically update every document and occurrence where that content is used
We sell to organizations across a range of industries including finance, government, industrial and life sciences. This is just a sampling of customers but hopefully gives you some sense of the size and complexity of clients that we work with.
If you have time, you can use one or more of the following brief examples to illustrate what we do:
HSBC
HSBC uses our content automation platform across a large number of projects including investment research reporting, their global standards manual and call center customer service procedures
They have a return on investment in the range of millions of dollars/euros/pounds through efficiency savings, reduced time to market and improved compliance
UNICEF
UNICEF runs their entire donor information system using our content automation platform
They reduced the time it takes to create personalized donor communications from weeks to seconds and directly attribute an increase in their donations of half a billion dollars annually to their new donor system
Emirates Airlines
Emirates uses our content automation platform to deliver information to their cabin crew and ground staff
They have been able to minimize the downtime of their aircraft, improve the training of 4,000 staff per year, enable a mobile workforce of 17,000 and improve customer service
Goal is to raise awareness about a big challenge / opportunity
I’ve found many definitions for IoT and what I don’t want to do is have a heated debate about the what is the most accurate def.
Hold that thought. Apparently so.
I’ve found many definitions for IoT and what I don’t want to do is have a heated debate about the what is the most accurate def.
For this discussion, things equals products.
Caterpillar 30%
Relate this to a SYSTEM…Star system…an increase in complexity and volume of content……
I think
Add individual Content Sphere TODO
Star system…an increase in complexity and volume of content…….System
It’s getting better, but you know what I am talking about.
This track is called content engineering…let’s take a look
Software is one component of a smart product.
An interesting …I’ve simplified this a bit for this conversation
I’ve always thought this was an interesting parallelism and part of the solution to “the problem”.
Aligning lifecycles. Aligning processes. No more Content as an afterthought
How do we do this? If you are not comfortable working with reqs documentation and design documentation, I encourage you to gain these skills.
In my blog, CLEAR UNAMBIUOUS. You may think you know to write reqs, but I seen them written as a combo of reqs and design, so I recommend you take a class or a workshop on writing requirements. It’s been many years since I did this so I don’t know who to recommend. If you do please add it in a comment to the blog.
Similarly, I’ve posted my STC presentation. It will help you break down systems into sub-systems and components.
BODY. I use this skill to understanding technology……This is why I’ve shared my presentation on learning OOD. As a content strategist, I use the Rockley Methodology. Understanding OOD really helped me learn and use this methodology.
This will help you if you are writing API / SDK content.
Most of the presentation is based on this book.
Relate this to a SYSTEM…Star system…an increase in complexity and volume of functionality …and content……
Relate this to a SYSTEM…Star system…an increase in complexity and volume of content……
Relate this to a SYSTEM…Star system…an increase in complexity and volume of content……
If you haven’t read the definition of IC. Part of the solution is learning and using this methodology.