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How to future-proof_your_content-beckley-icc-2013
The document provides tips for future-proofing content by making it adaptable, accessible, agile, findable, mutable, and responsive. It recommends structuring content with tags, metadata, semantics and schemas to map relationships. Content should be made small but effective and driven by social media. Standards like content guidelines and governance are important to draw a line in the sand. Finally, any plan should be regularly reviewed.
How to future-proof_your_content-beckley-icc-2013
- 1. How to Future-proof YourContent 07 February 2013 by Sarah Beckley of razorfish
- 2. Sarah Beckley • Senior Content Strategist, Razorfish, Chicago • 7 years in Content Strategy • +10 years tech/web writing • Specialize in the financial services industry • @sarahbeckley 2 2
- 3. The Past PerfectFail
- 4. Even the deadhave a website 4
- 5. The Home pageis dead 5 5
- 6. Heck, the webpage is dead 6 6
- 7.
- 8. Novel = Vlog+ Twitter + Tumblr 8 8
- 9. Serial = Mobileapp + UGC w/a twist 9 9
- 10. Content = Live+ Multimedia + TV 10 10 Sources: Olympics: User Experience and Design and Sports Refresh: Dynamic Semantic Publishing, bbc.co.uk./blog
- 11.
- 12. Future content mustbe magical • Adaptable • Accessible • Agile • Findable • Mutable • Nimble • Responsive 12
- 13. Future content keywords • Structure • Schema • Size • Standards • Socialize 13
- 14. Structure: Put atag on it • The Journalism model: head, caption, body • Metadata • Semantics • Tags • XML • HTML5 14 14
- 15. Schema: Draw amap • Map relationships • Identify Content types • Flexible • Governable 15 15
- 16. Size: Small buteffective 16
- 17. Socialize: Drive thebus 17
- 18. Standards: Draw aline in the sand • Content guidelines • Governance board • Editor in chief • Document everything 18 18
- 19.
- 20. Make a plan,review it regularly • Structure • Schema • Size • Standards • Socialize 20
- 21.
- 22. The details arehere • “Nimble” by Razorfish/Rachel Lovinger • Content Strategy for Mobile by Karen McGrane • Content Everywhere: Strategy and structure for future-ready content by Sara Wachter-Boettcher • Managing Enterprise Content by Ann Rockley and Charles Cooper • “Contents May have Shifted” by Erin Kissane (and the rest of Issue No. 4 of Contents Magazine) • Mobile First by Luke Wroblewski • “Mobile Content Strategy and Why Should I Care?” Karolina Szczur 22
- 23.