This document discusses how accurately forecasting sales and creating a sales plan can help businesses manage cash flow, production, staffing, and financing needs more effectively. It provides guidance on developing a sales forecast, including considering historical sales data, market assumptions, and customer expectations. It also emphasizes creating a sales plan that sets strategic objectives and outlines specific, measurable steps and timelines to achieve sales goals in both existing and new markets. Avoiding overly optimistic forecasts and getting feedback on assumptions is advised.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
2019 may feel far away, but now is the perfect time to start planning for it. Join Joe Gelata, VP of Business Operations at Axonify, as he discusses strategies for:
- Capacity planning
- Building predictive funnel models
- Target setting
- Territory development
- Rep compensation
Whether you do these yourself or work with Sales Ops, it’s important to understand each in order to setup your team for success next year. Joe will discuss high-level strategy and tactical execution of each component including how it can be done, things to consider, pitfalls to avoid, and how to align with the rest of your organization.
Is your sales team ready to tackle a new fiscal year? Follow The Startup Seller's guide to Sales Planning to ensure you're ready to hit the ground running next year!
Sales strategy example when deciding how to achieve sales growth. Real sales planning and sales strategies are founded on “Business Purpose”. Regardless of what sales strategy example you select, consider the fact that history has shown us that the No.1 sales and business killers are lack of market.
Do you have a sales plan? Are you tired of constantly failing at meeting your sales goals? Or is the confusion of how to create one lingering in your head? A well-laid sales plan is crucial regardless of the size of the business or industry. Therefore, the focus of a sales plan should be on your objectives, potential obstacles, and necessary actions at every stage.
Whether you are an entrepreneur, sales executive, or sales manager, developing a sales plan will help you achieve your goals.
So, if your current plan isn’t working, it’s time to conduct a deeper analysis for better results.
Collect Relevant Sales Data and Study Current Trends
Understanding past data is crucial to creating a compelling future strategy. For example, what were your sales like in the past few years?
Did your previous strategy help you achieve your sales goals? Collecting this information can help you understand the trends in the industry.
Analyzing these trends means diving deep into closed and non-closed sales and company and product performance. As a result, you will establish an excellent foundation for your upcoming sales plan.
Here are some tips for analyzing sales data and trends:
Identify the average deal size per team member by dividing the total number of deals by the total amount that comes in. Make it a point to measure this metric monthly or quarterly. It will help you understand if your deals align with the company’s vision and set objectives. You’ll get an idea about potential risks and give relevant insights on larger deals.
Calculate the percentage of leads that convert into customers. It will help you understand the number of leads required to achieve your business goals. You also get an idea about the quality of leads acquired by the sales team.
Target specific metrics to ensure you spend time closing the right leads. For example, target the time spent in closing each deal. Understand why it takes longer in specific scenarios.
Evaluate product performance to ensure you spend your energy selling the products in demand. For instance, research which products are purchased together and analyze the seasonal sales trends.
Analyze overall company performance to identify new opportunities
Lastly, ask for feedback from your repeated buyers to understand the trends better
Set Specific Sales Objectives
Measuring progress becomes difficult without specific objectives.
The sales planning process must begin with setting clear goals or targets to achieve.
Here are some examples of sales objectives you can refer to:
Increase the monthly or annual revenue by 15%
Reduce monthly customer churn rate
Increase the number of units sold in a month
Boost profit margin by 15%
Increase customer lifetime value by 20%
Reduce the customer acquisition rate by 10%
Increase the number of qualified leads per month by 12%
Reduce the sales cycle time by 8%
Increase monthly win rates by 8%
In this presentation, Sam Lippman discusses the necessity of having an exhibit and sponsorship sales plan and how to build one with Kellie Shevlin of Craft Beverage Expo and Ryan Brown of NTP.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
2019 may feel far away, but now is the perfect time to start planning for it. Join Joe Gelata, VP of Business Operations at Axonify, as he discusses strategies for:
- Capacity planning
- Building predictive funnel models
- Target setting
- Territory development
- Rep compensation
Whether you do these yourself or work with Sales Ops, it’s important to understand each in order to setup your team for success next year. Joe will discuss high-level strategy and tactical execution of each component including how it can be done, things to consider, pitfalls to avoid, and how to align with the rest of your organization.
Is your sales team ready to tackle a new fiscal year? Follow The Startup Seller's guide to Sales Planning to ensure you're ready to hit the ground running next year!
Sales strategy example when deciding how to achieve sales growth. Real sales planning and sales strategies are founded on “Business Purpose”. Regardless of what sales strategy example you select, consider the fact that history has shown us that the No.1 sales and business killers are lack of market.
Do you have a sales plan? Are you tired of constantly failing at meeting your sales goals? Or is the confusion of how to create one lingering in your head? A well-laid sales plan is crucial regardless of the size of the business or industry. Therefore, the focus of a sales plan should be on your objectives, potential obstacles, and necessary actions at every stage.
Whether you are an entrepreneur, sales executive, or sales manager, developing a sales plan will help you achieve your goals.
So, if your current plan isn’t working, it’s time to conduct a deeper analysis for better results.
Collect Relevant Sales Data and Study Current Trends
Understanding past data is crucial to creating a compelling future strategy. For example, what were your sales like in the past few years?
Did your previous strategy help you achieve your sales goals? Collecting this information can help you understand the trends in the industry.
Analyzing these trends means diving deep into closed and non-closed sales and company and product performance. As a result, you will establish an excellent foundation for your upcoming sales plan.
Here are some tips for analyzing sales data and trends:
Identify the average deal size per team member by dividing the total number of deals by the total amount that comes in. Make it a point to measure this metric monthly or quarterly. It will help you understand if your deals align with the company’s vision and set objectives. You’ll get an idea about potential risks and give relevant insights on larger deals.
Calculate the percentage of leads that convert into customers. It will help you understand the number of leads required to achieve your business goals. You also get an idea about the quality of leads acquired by the sales team.
Target specific metrics to ensure you spend time closing the right leads. For example, target the time spent in closing each deal. Understand why it takes longer in specific scenarios.
Evaluate product performance to ensure you spend your energy selling the products in demand. For instance, research which products are purchased together and analyze the seasonal sales trends.
Analyze overall company performance to identify new opportunities
Lastly, ask for feedback from your repeated buyers to understand the trends better
Set Specific Sales Objectives
Measuring progress becomes difficult without specific objectives.
The sales planning process must begin with setting clear goals or targets to achieve.
Here are some examples of sales objectives you can refer to:
Increase the monthly or annual revenue by 15%
Reduce monthly customer churn rate
Increase the number of units sold in a month
Boost profit margin by 15%
Increase customer lifetime value by 20%
Reduce the customer acquisition rate by 10%
Increase the number of qualified leads per month by 12%
Reduce the sales cycle time by 8%
Increase monthly win rates by 8%
In this presentation, Sam Lippman discusses the necessity of having an exhibit and sponsorship sales plan and how to build one with Kellie Shevlin of Craft Beverage Expo and Ryan Brown of NTP.
Sales/Marketing Strategy for the Startups Praveen K
A complte sales strategy and sales management for the Startups helps in building a good organisation.
Please contact for more info at : PRAVEEN22Y@GMAIL.COM
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Key or strategic accounts are your most important clients. Not only are they your most important clients; they are also the ones that are at most risk of being wooed by your competition. For most companies, reducing prices to compete has become a staple sales strategy. However, this strategy seriously threatens the survival of the organization. This is why managing and developing key accounts is an essential skill to have, if we want to stay ahead of the competition!
We have to realize that, in today’s market place, price alone does not determine sales or profitability. It is essential for you to be able to differentiate yourself and your products and services in order to survive it this cut-throat environment. If you can’t compel, you won’t sell. If you can’t maintain your influence over your key clients, you may as well kiss them goodbye.
Our Knowledge Asia’s “Dynamic Key Accounts Management” training course will help you develop strategic account management techniques that ensure not only the protection of your existing clients from competitive attack, but, more significantly, build long and sustainable relationships resulting in excellent customer retention, improved sales, increasing margins and ongoing customer loyalty
Presenting this set of slides with name - Sales Strategy Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty six slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
This presentation will focus on the fundamental components of a Sales Strategy for a growing B2B organization. The major components of the session will include:
• Creating the right Value Proposition
• Choosing the best target
• Understand how to reach your partners and customers
• Steps in the Sales Process
• Sales Process tools to help with the close
• Leading the sales team
Key account management vs Traditional sales - Quick comparison guide Hakeem Adebiyi
Whats the difference between KAM, this seems to be the most popular question on all KAM forums. Personally I think a better question is what skills are required to achieve the business goals of your organisation? However the popularity of the question and the debate it generates has led me to produce a quick comparison guide .
Product market fit is achieved by finding the successful intersection of product iteration, competition/market and go-to-market strategy. Finding product market fit (PMF), however, is hard when these three factors confound problem solving in the search for PMF.
Fortunately, competition tends to be roughly constant over the period in which a startup is solving for PMF. To control between product iteration and GTM, go-to-market can be broken into five sub-steps in any of which product changes are small enough not to confound. This allows GTM tactics and strategy to be tested and proven or disproven.
The five steps are first sale, founder sales, first sales person, sales leadership, scaling sales - each a distinct stage that can be tested and measured. There are metrics abound to measure sales performance, but many - including funnel conversion metrics, LTV and CAC - are fuzzy and imprecise in the early stages of a startup. What matters is whether a software business is adding adequate net new revenue per cash burned as measured by monthly increase in MRR per monthly net cash burned. Cash efficiency should go up at each successive go-to-market step.
Key Account Management (KAM) is a tailored specification sales approach, that allows you to work more efficiently with chosen construction clients. Identifying your key construction clients allows you to work with their Architects, Engineers and Contractors, taking a more holistic approach to your specification strategy for your construction product.
business development sales plan is an overview of the coaching program for how to generate leads and sales of your products, services and solutions
More info available at http://www.fraserhay.co.uk
sales plan
business development plan
sales strategy
sales pipeline
sales training
sales coaching
business development
pipeline selling
social networking
social selling
online selling
sales management
sales planning
business development strategy
business development checklist
sales training checklist
Sales/Marketing Strategy for the Startups Praveen K
A complte sales strategy and sales management for the Startups helps in building a good organisation.
Please contact for more info at : PRAVEEN22Y@GMAIL.COM
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Key or strategic accounts are your most important clients. Not only are they your most important clients; they are also the ones that are at most risk of being wooed by your competition. For most companies, reducing prices to compete has become a staple sales strategy. However, this strategy seriously threatens the survival of the organization. This is why managing and developing key accounts is an essential skill to have, if we want to stay ahead of the competition!
We have to realize that, in today’s market place, price alone does not determine sales or profitability. It is essential for you to be able to differentiate yourself and your products and services in order to survive it this cut-throat environment. If you can’t compel, you won’t sell. If you can’t maintain your influence over your key clients, you may as well kiss them goodbye.
Our Knowledge Asia’s “Dynamic Key Accounts Management” training course will help you develop strategic account management techniques that ensure not only the protection of your existing clients from competitive attack, but, more significantly, build long and sustainable relationships resulting in excellent customer retention, improved sales, increasing margins and ongoing customer loyalty
Presenting this set of slides with name - Sales Strategy Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty six slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
This presentation will focus on the fundamental components of a Sales Strategy for a growing B2B organization. The major components of the session will include:
• Creating the right Value Proposition
• Choosing the best target
• Understand how to reach your partners and customers
• Steps in the Sales Process
• Sales Process tools to help with the close
• Leading the sales team
Key account management vs Traditional sales - Quick comparison guide Hakeem Adebiyi
Whats the difference between KAM, this seems to be the most popular question on all KAM forums. Personally I think a better question is what skills are required to achieve the business goals of your organisation? However the popularity of the question and the debate it generates has led me to produce a quick comparison guide .
Product market fit is achieved by finding the successful intersection of product iteration, competition/market and go-to-market strategy. Finding product market fit (PMF), however, is hard when these three factors confound problem solving in the search for PMF.
Fortunately, competition tends to be roughly constant over the period in which a startup is solving for PMF. To control between product iteration and GTM, go-to-market can be broken into five sub-steps in any of which product changes are small enough not to confound. This allows GTM tactics and strategy to be tested and proven or disproven.
The five steps are first sale, founder sales, first sales person, sales leadership, scaling sales - each a distinct stage that can be tested and measured. There are metrics abound to measure sales performance, but many - including funnel conversion metrics, LTV and CAC - are fuzzy and imprecise in the early stages of a startup. What matters is whether a software business is adding adequate net new revenue per cash burned as measured by monthly increase in MRR per monthly net cash burned. Cash efficiency should go up at each successive go-to-market step.
Key Account Management (KAM) is a tailored specification sales approach, that allows you to work more efficiently with chosen construction clients. Identifying your key construction clients allows you to work with their Architects, Engineers and Contractors, taking a more holistic approach to your specification strategy for your construction product.
business development sales plan is an overview of the coaching program for how to generate leads and sales of your products, services and solutions
More info available at http://www.fraserhay.co.uk
sales plan
business development plan
sales strategy
sales pipeline
sales training
sales coaching
business development
pipeline selling
social networking
social selling
online selling
sales management
sales planning
business development strategy
business development checklist
sales training checklist
This white paper will provide small-business owners with a clear understanding of what they should to do in order achieve sustainable growth in their business.
Start Right -Finish Well Product Launch Processjerianasmith
A successful launch requires several elements coming together all at once.Forward Vision has developed a tried-and-true set of best practices to launch a product. Our aim is to provide the companies we work with the tools and a process that give them a competitive edge.
Introduction to EntrepreneurshipPage 21 of 27Business Plan for aTatianaMajor22
Introduction to Entrepreneurship
Page 21 of 27Business Plan for a Startup Business
Due Date * Plan & Presentation Week #15
The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you want, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you’ll have a collection of small essays on the various topics of the business plan. Then you’ll want to edit them into a smooth-flowing narrative.
The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later.
This business plan is a generic model suitable for all types of businesses. However, you should modify it to suit your particular circumstances. Before you begin, review the section titled Refining the Plan, found at the end. It suggests emphasizing certain areas depending upon your type of business (manufacturing, retail, service, etc.). It also has tips for fine-tuning your plan to make an effective presentation to investors or bankers. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.
It typically takes several weeks to complete a good plan. Most of that time is spent in research and re-thinking your ideas and assumptions. But then, that’s the value of the process. So make time to do the job properly. Those who do never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.
Business PlanOWNERS
Your Business Name
Street Address
Address 2
City, ST ZIP Code
Telephone
Fax
E-Mail
Table of Contents
I.Table of Contents3
II.Executive Summary4
III.General Company Description5
IV.Products and Services6
V.Marketing Plan7
VI.Operational Plan15
VII.Management and Organization19
VIII.Personal Financial Statement20
IX.Startup Expenses and Capitalization21
X.Financial Plan22
XI.Appendices25
XII.Refining the Plan26
Executive Summary
Write this section last.
We suggest that you make it two pages or fewer.
Include everything that you would cover in a five-minute interview.
Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?
Make it enthusiastic, professional, complete, and concise.
If app ...
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3. Accurately forecasting your sales and building a sales plan can
help you to avoid unforeseen cash flow problems and manage your
production, staff and financing needs more effectively.
.
4. A sales forecast is an essential tool for managing a business of any
size. It is a month-by-month forecast of the level of sales you expect
to achieve. Most businesses draw up a sales forecast once a year.
While it's always wise to expect the unexpected, a well-constructed
sales plan, combined with accurate sales forecasting, can allow you
to spend more time developing your business rather than responding
to day-to-day developments in sales and marketing
5. A BASIS FOR SALES FORECASTS
Sales forecasts enable you to manage your business more effectively.
Before you begin, there are a few questions that may help clarify your
position:
How many new customers do you gain each year?
How many customers do you lose each year?
What is the average level of sales you make to each
customer?
Are there particular months where you acquire or lose
more customers than usual?
6.
7. Existing Businesses:-
The starting point for your sales forecast is last year's sales.
Before you factor in a new product launch, or an economic
trend, look at the level of sales for each customer last year.
Do you know of any customers who are going to buy more
- or less - from you next year?
In the case of customers who account for a significant
value of sales, you may want to ask them if they plan to
change their purchase level in the foreseeable future.
8.
9. New businesses
New businesses have to make assumptions based on market
research and good judgment.
Every business can also add in the new customers that it expects to
attract without actually knowing who they are, or what they will
buy. Simply enter "new customer" on your forecast.
Depending on your type of business, you may want to specify
the volume of sales in the forecast - for example, how many 3.78-
litre cans of paint you sell - as well as the value of sales. By knowing
the volume, you can plan the necessary resources in areas such as
production, storage and transport.
10. Your sales assumptions
Every year is different so you need to list any changing
circumstances that could significantly affect your sales.
These factors - known as the sales forecast assumptions -
form the basis of your forecast.
Wherever possible, put a figure against the change - as
shown in the examples below. You can then get a feel for
the impact it will have on your business. Also, give the
reasoning behind each figure, so that other people can
comment on whether it's realistic.
11. Here are some typical examples of assumptions:
The market:-
The market you sell into will grow by 2 per cent.
Your market share will shrink by 2 per cent, due to the success of
a competitor.
Your resources:-
You will double your sales force from three people to six people,
halfway through the year.
You will spend 50 per cent less on advertising, which will reduce
the number of enquiries from potential customers.
12. Overcoming barriers to sale
You are moving to a better location, which will lead to 30 per
cent more customers buying next year.
You are raising prices by 10 per cent, which will reduce the
volume of products sold by 5 per cent but result in a 4.5 per cent
increase in overall revenue.
13. Your products
You are launching a range of new products. Sales will be small
this year and costs will outweigh profits, but in future years, you
will reap the benefits.
You have products that are newly established and that have the
potential to increase sales rapidly.
You have established products that enjoy steady sales but have
little growth potential.
You have products that face declining sales, perhaps because of a
competitor's superior product.
For new businesses, the assumptions need to be based on
market research and good judgment.
14. Developing your forecast
Start by writing down your sales assumptions. See the page in this
guide on your sales assumptions.
You can then create your sales forecast. This becomes easy once
you've found a way to break the forecast down into individual
items.
Can you break down your sales by product, market, or geographic
region?
Are individual customers important enough to your business to
warrant their own individual sales forecast?
Can you estimate the conversion rate - the percentage chance of
the sale happening - for each item on your sales forecast?
15. For example,
you might predict that a customer will purchase 1,000 worth of
products. If you estimate that there's a 70 per cent chance of this
happening, the forecast sales for this customer are 700, i.e. 70 per
cent of 1,000.
Selling more of your product to an existing customer is far easier than
making a first sale to a new customer. So the conversion rates for
existing customers are much higher than those for new customers.
You may want to include details of which product each customer is
likely to buy. Then you can spot potential problems. One product
could sell out, while another might not move at all.
16. By predicting actual sales, you're forecasting what you think will be
sold. This is generally far more accurate than forecasting from a
target figure and then trying to work out how to achieve it.
The completed sales forecast isn't just used to plan and monitor your
sales efforts. It's also a vital part of the cash flow.
There is a wide range of sales forecasting software available that can
make the whole process much simpler and more accurate. This
software generates forecasts based on historical data. If you are
considering buying software, get advice from an IT expert, your
trade association, your business advisors and businesses of a similar
size and in similar markets.
17. Avoiding forecasting pitfalls
Five common forecasting pitfalls are:
1. Wishful thinking
It's all too easy to be over-optimistic. It's a good idea to look back
at the previous year's forecast to see if your figures were realistic.
New businesses should avoid the mistake of working out the level
of sales they need for the business to be viable, then putting this
figure in as the forecast.
18.
19. You also need to consider if it is physically possible to achieve
the sales levels you're forecasting. For example:
one taxi can only make a certain number of airport
trips each day
a machine can only produce a given number of
components on each shift
a sales team can only visit a certain number of
customers each week
20. 2. Ignoring your own assumptions
Make sure your sales assumptions are linked to the detailed sales
forecast, otherwise you can end up with completely contradictory
information. For instance, if you assume a declining market and
declining market share, it's illogical to then forecast increased sales.
For more information, see the page in this guide on your sales
assumptions.
3. Moving Goalposts
Make sure the forecast is finalised and agreed within a set timescale.
If you're spending a lot of time refining the forecast, it can distract
you from focusing on your targets. Avoid making excessive
adjustments to the forecast, even if you discover it's too optimistic
or pessimistic
21. 4. No consultation
Your sales people probably have the best knowledge of your
customers' buying intentions, therefore:
ask for their opinions
give them time to ask their customers about this
get the sales team's agreement to any targets that will be set
22. 5. No feedback
Having built your sales forecast, you need someone to challenge it.
Get an experienced person - your accountant or a senior sales
person - to review the whole document
23.
24. Creating a sales plan
The questions you should answer in your sales plan are:
What are you going to focus on?
What are you going to change?
In practical terms, what steps are involved?
What territories and targets are you going to give each
salesperson or team?
25. The sales plan will start with some strategic
objectives. Here are some examples:
break into the municipal market by adapting your product for
this market
open a store in an area that you believe has the potential for
generating lots of sales
boost the average sale per customer
26. You can then explain the stepping
stones that will allow you to achieve
these objectives. Use objectives
which are SMART - Specific,
Measurable, Achievable, Realistic,
Time-bound.
27. Using the example of breaking into the
municipal market, the stepping stones might be
to:
hire a sales person with experience of the municipal market on a
salary of 48,000 by the beginning of February
fully train the sales person by mid April
ensure that any changes the product development team has agreed
to make are ready to pilot by the beginning of April
28. As well as planning for new products and new markets, explain how
you're going to improve sales and profit margins for your existing
products and markets. It is often helpful to identify how you will
remove barriers to sales:
Can you increase the activity levels of the sales team - more
telephone calls per day, or more customer visits per week?
Can you increase the conversion rate of calls into sales - through
better sales training, better sales support materials or improved
sales incentives?