ASHAVI is a strategic research and technology service company, providing intensive research solution to support building business strategy, product development.

1. Boost Business by Insights and Technology
Boost Business by Insights &
Technology

2. Boost Business by Insights and Technology
A Strategic Consultancy for Insights, Technologies & Experts
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Vision Mission
Become Business
Management Consulting
Partners for Vietnam
Enterprises
To boost business by
Insights & Technologies
Philosophy
To connect Brands with
Consumers via Research
& Technology

3. Boost Business by Insights and Technology
Complicated issues/ concerns are answered simply by our way
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advise Marketing strategy to
answer WHO & WHAT will be
offered?
Markets
WHAT to sell WHERE to sell
Marketing
Strategy
HOW to sell
aid in Understanding Customers’ Behavior
aid in Marketing strategy &
providing direction on how
to make it happen?
Ashavi’s Research & Technology…

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Our Clients

5. Boost Business by Insights and Technology
Our Services
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Delivers answers to your business
challenges with multitude market
research approaches
STRATEGIC MARKET RESEARCH
Understands behavioral
information of your interested
profile in social media channels
SOCIAL ENGAGEMENT
Provides marketing & sales leads
for your customer acquisition plan
and targets
LEAD GENERATION

6. Boost Business by Insights and Technology
Our Services (cont.)
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Offers cutting edge big data
analytics, retail, marketing analytics
and social media analytics
DATA ANALYTIC
Connects your business objectives
through Android, iOS applications
with customers
MOBILITY
Business Intelligence Dashboards
& KPI based Reporting,
BUSINESS INTELLIGENCE

7. Customer Personas
(CPs)
Understanding on customer groups,
personas, social life & needs
Customer Journey Mapping
Mapping customers’ touchpoint choices
in their journey & buying behaviors
Product & Concept
Innovation Cube (PCIC)
Concept & Product testing
Emotional Intelligence Platform (EIPs):
Neurosciences
Identifying customer’s subconscious choices
Price & Product Optimizer
(PPO)
Offer & Promotion Optimization
Touchpoint Effectiveness
Audit (TEA)
Gauging marketing effectiveness, shares,
optimization of funds, ROI
Geo-Location
Mapper
Defining distribution strategies
Retailer Observation Post (ROP)
Measuring customer’s responses &
sales activation
Brand Value Index (BVI)
Brand Performance Evaluation
Customer Experience
A real time experience assessment
Customer Understanding
New product development
& Innovation
Communication & Sales
Planning
Brand Performance &
Customer Experience
Strategic Market Research
Ashavi offers appropriate solutions at different stages

8. Boost Business by Insights and Technology
Customer Personas (CPs)
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Concerns:
o Is this segmentation enough?
o How big is that opportunity in
market? Are the customers
different from others in terms of
needs & behaviours?
o Do we have enough information
about such customers? How to
connect the type of customers in
real life?
▪ etc.
If you would like to get more information or quotations, please contact us: contact@ashavi.com
Key Benefits:
▪ Communication & Campaign
Development
▪ Targeted Communication
▪ Right channel identification
▪ New Product Development
▪ Lead Generation
▪ Build Loyal Consumers
* Connects with social platforms to know their
behaviour
How different she is
from others?
Who is He?
What lifestyle she
manages?
How he wants to
know?
Where she does
most of
shopping?
Pain Points?
What drives her
behavior?
What he does or does
not want to buy?
Based on issues/ concerns provided, Ashavi
would provide findings/ insights related to your
target customer profile accordingly:

9. Boost Business by Insights and Technology
Customer Journey Mapping
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Customer Journey blends with Brand Interactions to advise on
suitable communication
Customer journeys are evolving! Decision to purchase is impacted across different stages; also, every touchpoint
plays a different role in buying decision. So are we on a same page with shoppers in ways of thinking?
Key Benefits:
▪ Key stages to purchase &
remain loyalty with brand
▪ Communication content
creation & deployment.
▪ Customer journey scenarios
to find ways to minimize
stages leading to purchase
▪ Further optimisation of cost
If you would like to get more information or quotations, please contact us: contact@ashavi.com
Ashavi diagnoses motivations,
maps out triggers & barriers,
examines influence of brand,
communication and word of
mouth at various stages
We focus on:
o Drawing a critical buying
process to find
leveraging point
o Product & services
information mapping
o Feeding in developing
communication

10. Boost Business by Insights and Technology
Product & Concept Innovation Cube (PCIC)
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If you would like to get more information or quotations, please contact us: contact@ashavi.com
Product Acceptability
Market &
Competitive
Product
Consumer
Preference
& Taste
Product or
Concept
*Innovation
Cube
*Also can include the concept in the innovation cube
Key Benefits:
▪ A unique innovation score
▪ Gauges prediction to the
market performance
▪ Derives positive & negative
dimensions for further product
or concept innovation
▪ Pinpoints success & failure of a
product or concept
▪ Advise the extent of product
acceptability in consumer
preference
For a simple question: What are positive and negative feedbacks for our product & concept?
o What questions? What is positive?
How to ask?
o These are three important questions
that are required in order to answer
the “simple” question. It is these
questions though where companies
begin to struggle. There are many
issues with each one.

11. Boost Business by Insights and Technology
Emotional Intelligence Platform (EIPs): Neurosciences
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If you would like to get more information or quotations, please contact us: contact@ashavi.com
Your
Brain
Lab
Headset
AI Engine
EEG
(Electroenceph
alogram)
AI Engine
Your
Face
Facial Coding
Spot
Landmark
Gaze
Tracking AI Engine
Eye Tracking
Your
Eyes
Key Benefits:
▪ Product: Sensory
Neuromarketing that optimizes
product design & product
perception as well as packaging
▪ Retail: Modifying the retail
environment for most optimal
customer experience
▪ Advertising: Optimizing
effectiveness of commercial ads
to improve brand communication
▪ Media: Optimizing different
media formats ranging from
webpages, video, films, etc.
It has become clear that consumer choices, like most other human choices are not particularly rational.
There is no such thing as an attention span. There is only the quality of what you are viewing?
Ashavi would like to offer
different solutions, to help you
to get more accurate answers
from consumers:

12. Boost Business by Insights and Technology
Price & Product Optimizer (PPO)
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If you would like to get more information or quotations, please contact us: contact@ashavi.com
Product A
Description
Price ($$$$)
Image
01
Description
Price ($$$$)
Image
02
Product B
Description
Price ($$$$)
Image
03
Product C
Promotion
giving me
best profit?
Key Benefits:
▪ Market simulator predicting
current to futuristic scenarios.
▪ Optimal price (Price sensitivity)
▪ Predict market/sales share with
respect to price
▪ Competitive impact
▪ Suitable promotion
▪ Channel-based pricing
Concerns:
o What is the optimal price
for your brand and product
portfolio?
o How much can you ask for
your product to encourage
consistent preference?
o At which price point your
product can be launched &
features received?
Ashavi brings a single window solution that
advises you the best price strategy for your
products vs. competitive landscape

13. Boost Business by Insights and Technology
Touchpoint Effectiveness Audit (TEA)
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If you would like to get more information or quotations, please contact us: contact@ashavi.com
The Touchpoint
One to One, Mass Media, Events & Sponsorship, POS,
Digital, Word of mouth or Indirect
The Premises of Persuasion Process
Who (Prime Prospects), What (Attributes) and How (To
Purchase)
The Touchpoint Experience Points (TEPs)
A function of touchpoint Influence and usage.
Brand Performance
(KPIs)
Diagnostics.
Spends are getting optimised, but touchpoints are not neutral. There is no common currency to measure all
touchpoints for Marketing. While media behaviour is changing, so which one would bring more effectiveness?
Ashavi would like support you by
focusing on:
o Measuring how customers
respond to
communications rather
than what communications
they receive
o Producing metrics on
effectiveness, contribution
and cost efficiency, etc. of
all the brand´s marketing
communications activities
in a given category
Key Benefits:
▪ Finds out touchpoints
influencing customer’s
purchase to increase your
share
▪ Quantifies how
customers experience brands
through touchpoints.
▪ Cost efficiency i.e. return on
marketing investment
▪ Measures your brand versus
competition across touchpoints

14. Boost Business by Insights and Technology
Geo-Location Mapper
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If you would like to get more information or quotations, please contact us: contact@ashavi.com
Key Benefits:
▪ Retail and territory alignment
▪ Alignment of sales staff
▪ Aids in planning product
launch, deployment and
concentration
▪ Aids in prioritisation of
marketing and sales
promotions
▪ Aids in optimisation of
marketing funds with
maximisation of ROI
We would rightly identify your
exact location, store, outlet,
restaurant, district for your
decision supported by hard facts
of knowing your customer
concentration, competition spread
and your product acceptance
We focus on:
▪ Retail outlet footprint
▪ Customer demographics
▪ Competitive activities
▪ Size of opportunities
Success is not just who you are, but where you are. Where will you be placing your next development or product?

15. Boost Business by Insights and Technology
Retailer Observation Post (ROP)
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If you would like to get more information or quotations, please contact us: contact@ashavi.com
Customers
Visits
Product Considerations
Purchase
Realization
Frontline Staff
Sales Execution
Content
&
Messaging
POS
Competition
Key Benefits:
▪ Share in purchase assessment
▪ Price check & share of shelf
▪ Key message & sales
promotion participation
▪ Basket of products analysis
▪ POS display and assessment
A strategic initiative provides
consultation specific to trade
requirements by assessing
view points at POS.
We focus on:
o Purchase assessment &
conversion, point of
sales assessment
o Frontline staff, content &
messaging assessment
o Sales execution
o Price, discounting &
recommendation
Vital touchpoints have their own business dynamics, do they extend the same language as you intend to
communicate. What happens with customers at POS? What all influences them?

16. Boost Business by Insights and Technology
Brand Value Index (BVI)
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If you would like to get more information or quotations, please contact us: contact@ashavi.com
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Basic
Requirement Desirable
Elements
Superior
Approach
Price
Positive
Price
Negative
Brand
Character
Brand
Value
Index
Brand
Loyalty
Brand Equity
Key Benefits:
▪ Derives a brand characteristic
score to advise the affinity of
brand to consumer mind
▪ Provides a unique brand value
index related to the market
share
▪ Perception and diagnostics to
further strengthen a brand
▪ Assesses performance of a
brand in relation to current and
desired statuses
▪ Models impacting scenario for
any marketing campaign
A Brand Tracking, to predict my share in the market based on perceptions of consumers vs. non- consumers
of the brand? There are product & market specific dimensions impacting the performance.
Ashavi would like support you by
focusing on:
o Knowledge of where to start
working on brand image
o Measuring brand
performance deriving brand
intrinsic characteristics,
price perceptions, and
marketing dimensions &
touchpoints
o Modelling key brand
attributes leading to impact
consumer mind

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Voice of Customers (CX)
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If you would like to get more information or quotations, please contact us: contact@ashavi.com
Key Benefits:
▪ Delivers customer experience
trends on real time basis
▪ A metric of customer loyalty,
retention and trust with your
product, brand & services
▪ Provides key actionable
expectation in customer
language
▪ Identifies and prioritises action
and build in learning
▪ The tool builds database for
your company growth
Customer journeys are evolving! Customer expectation & experience are changing. We need extend relevant
experience to customers all the time to be remembered. Also a metric for customer journey.
Ashavi would like support you by
focusing on:
o Identifying customers
supporting your business
growth
o Strengthening the
relationship & builds
prioritization matric
o Feeding in enhancing your
product & services
experience to stay relevant
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18. Boost Business by Insights and Technology
Employee Experience (EX) Evaluation
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If you would like to get more information or quotations, please contact us: contact@ashavi.com
Key Benefits:
▪ Bring unbiased voices of
employees
▪ Aids in developing the priority
and development plan for
different groups of employees
▪ Helps in rewarding employees.
▪ Aids in reducing employee's
attrition
▪ Maintains a trail of employee’s
experience & learning
How your workforce is currently engaged? Are they aligned, with the corporate views & philosophy of
business. The deeper the engagement from your workforce, the more problems you can solve together.
Ashavi would like support you by
focusing on:
o Identifying employees
supporting your business
growth
o Classification of employees
o Strengthening the
relationship & builds
prioritization matric for
employees continues
commitment

19. Boost Business by Insights and Technology
User Experience (UX) Assessment
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If you would like to get more information or quotations, please contact us: contact@ashavi.com
How is your digital experience? What they typically like & dislike about digital interface? Do we have
deep understanding of customer exploration and easy of finding the relevant information?
Content
Context
Users
Interface
Circumference of User Experience
Useful Desirable Accessible
Credible Findable Valuable
Usable
Key Benefits:
▪ Aids in providing guiding tool
for multiple disciplines,
including product, marketing,
graphical and industrial design,
and interface design
▪ Advising the design with eye
tracking mechanism for further
refinement and placement of
content
▪ Aids in developing the content
and experience in seven
principles
▪ Keep a system of getting
regular feedback from visitors
We would like support you by
focusing on:
o Giving a complete
perspective of user
experience & distinguish
elements
o Helping in prioritisation a
matric to increase UX
o Exploring feeds into multi
disciplinary team

20. Boost Business by Insights and Technology
Marketing Analytics
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If you would like to get more information or quotations, please contact us: contact@ashavi.com
Measuring, managing and analysing marketing performance to maximize its effectiveness and optimize
Return on Investment (ROI).
Key Benefits:
▪ Qualifies and prioritizes
leads/customers
▪ Higher conversion rate
▪ Brings right products/
services to market
▪ Prioritises promotional offer
▪ Targets right customers at
right time with right content
i.e. targeted communication
▪ Business Intelligence based
reporting
We use data mining and predictive modelling techniques
to target customers with better communications and
make marketing more profitable.
Ashavi would like support you by
focusing on:
o Modelling for customer
behaviour & Segments
o Marketing strategies based
on retail, marketing &
transaction data analysis

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We Apply Marketing Analytics Techniques…
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ASHAVI analytical models are based on passive signals that are captured well…
We Have Machine
Learning Capabilities
• We learn behaviour by
finding patterns in data
from multilevel sources.
• Patterns are turned to
descriptive – describing
the current situation
(e.g. segment analysis).
• Prescriptive – Predict
the possible future
action (e.g. likelihood of
buying a product).
We Rides on Artificial
Intelligence
• We actively use AI in
customer segmentation,
satisfaction and
experience assessments.
• Algorithms are mature
• The big data is sourced
across platforms.
• More powerful hardware
allows for large scale
complex analysis of the
data by our algorithms.

22. Boost Business by Insights and Technology
Business Intelligence
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If you would like to get more information or quotations, please contact us: contact@ashavi.com
Ashavi offers customized reporting tools for every department and levels.
*BI Powered by Micro-strategy
Business
Executive
Product
Managers
Data
Analysts
IT
Department

23. Boost Business by Insights and Technology
Offers customised quick to deploy digital data collection techniques (CAPI, CAWI, CLT, IHT, etc)
The Effective & Fast forward data collection
Data Collection Platform
* Partners with specialised data collection suppliers to gather primary survey data.
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Offers full spectrum of Research & Consulting
• Usage & attitude surveys
• Market scoping and
segmentation
• Concept/Product testing
• Price sensitivity assessment
• Employee Satisfaction
• New product development
• Brand perception, positioning
& equity
• Market tracking
• Product optimization
• Touch point management
• Customer loyalty
• Competitor analysis
1. Consulting Services
• Personal interviews
• Ethnography
• Accompanied shopping
• In-depth interviewing
• Central location testing (CLTs)
• Focus groups
• Telephone interviewing
• Street intercepts
• Mystery shopping
• On line surveys
• Social media tracking
2. Research Services
• Principal component analysis
and Common factor analysis
• Multiple regression, logistics &
Correlation
• Conjoint analysis
• Cluster analysis
• Econometric modelling
• Discriminant function analysis
• Perceptual mapping &
Multidimensional scaling
• Correspondence analysis
• Structural equation modeling
and Confirmatory factor
Analysis
• Text analytics
3. Analytical Services
• Business Intelligence &
visualisation.
• Performance indicators
reporting.
• Customised & self service
analysis & reporting.
• Advanced analytics capability.
• Integrated with multi level data
sources.
• Cloud or in-house installation.
4. Business Intelligence
* Ashavi also enables data capturing with mobility (apps) based solutions.

25. Boost Business By Insights & Technology
Thuy Dinh (Mrs.) - Managing Director
Tel: 0933 969 538
Email: thuydinh@ashavi.com