This document discusses best practices for online fundraising in the digital age. It begins with an introduction to the presenter and their organization, Nonprofit R+D, which helps nonprofits utilize technology to further their missions. The presentation agenda is then outlined, covering fundraising strategies like storytelling, multi-channel fundraising, email marketing, video, and mobile. The goals are to get attendees thinking of new fundraising ideas and to take action by testing ideas in their own organizations.
Do you feel lost or confused when it comes to online fundraising? Do you know you should be raising money online, but don't know where to start? If you answered "yes" to either of these questions then join us at the Online Fundraising 101 session and learn how to start raising money online.
During this jam packed session, we will cover
• the core components you need to create a successful online fundraising campaign and
• give you actionable steps to help you get started today. In this session we will cover:
• Overview of online fundraising;
• Importance of a strong foundation;
• How to create a Fundraising Campaign;
• Basics of email marketing;
• Getting your first donations.
Presenter: Richard Dietz, President, Nonprofit R+D
Social Media: How one company operationalized social for replicated worldwide...MarketingSherpa
See the video replay here: http://www.marketingsherpa.com/video/webinar/social-media-worldwide-success-sap
In this MarketingSherpa (http://www.marketingsherpa.com) webinar, you’ll learn from real-life experiences of Todd Wilms, Head of Social Business Strategy, SAP.
Todd will discuss how he was able to create a social business strategy for all of SAP's 65,000 employees worldwide. This program focuses on how to be successful both on the local/regional level, as well as how to support and grow corporate programs that drive the company toward their strategic goals and initiatives.
In this session, you'll learn:
• How to develop replicable best practices
• The process that SAP made sure was repeated everywhere
• How SAP was able to scale out its social media outreach
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
Dispelling Myths And Fears Of Using Social Media In BusinessBrian Link
Social Media has great buzz and a lot of people are talking about it but many businesses haven’t quite embraced it yet. Come learn about using Social Media in a business context, discuss the reasons why companies are hesitant to adopt and some best practices you can apply in your organization today.
Do you feel lost or confused when it comes to online fundraising? Do you know you should be raising money online, but don't know where to start? If you answered "yes" to either of these questions then join us at the Online Fundraising 101 session and learn how to start raising money online.
During this jam packed session, we will cover
• the core components you need to create a successful online fundraising campaign and
• give you actionable steps to help you get started today. In this session we will cover:
• Overview of online fundraising;
• Importance of a strong foundation;
• How to create a Fundraising Campaign;
• Basics of email marketing;
• Getting your first donations.
Presenter: Richard Dietz, President, Nonprofit R+D
Social Media: How one company operationalized social for replicated worldwide...MarketingSherpa
See the video replay here: http://www.marketingsherpa.com/video/webinar/social-media-worldwide-success-sap
In this MarketingSherpa (http://www.marketingsherpa.com) webinar, you’ll learn from real-life experiences of Todd Wilms, Head of Social Business Strategy, SAP.
Todd will discuss how he was able to create a social business strategy for all of SAP's 65,000 employees worldwide. This program focuses on how to be successful both on the local/regional level, as well as how to support and grow corporate programs that drive the company toward their strategic goals and initiatives.
In this session, you'll learn:
• How to develop replicable best practices
• The process that SAP made sure was repeated everywhere
• How SAP was able to scale out its social media outreach
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
Dispelling Myths And Fears Of Using Social Media In BusinessBrian Link
Social Media has great buzz and a lot of people are talking about it but many businesses haven’t quite embraced it yet. Come learn about using Social Media in a business context, discuss the reasons why companies are hesitant to adopt and some best practices you can apply in your organization today.
Wealth Dynamics Masters - The 8 Keys to Business SuccessRoger Hamilton
These are the slides to the Wealth Dynamics Masters 2014, this year's week-long annual business planning session held in Bali, based on the 8 Wealth Dynamics Profiles.
To learn more about the program, visit www.rogerjameshamilton.com/events
To take the Wealth Dynamics Entrepreneur Test, visit
www.wdprofiletest.com
For free weekly training videos from Roger Hamilton, subscribe to www.youtube.com/rogerhamiltontv
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
Social Media: Trends, Trust and Telling Your StoryLaura Lee Dooley
In a time of stagnant distrust of institutions, YOUR social media presence provides a means to connect with people who seek your expertise and trust your brand. However, first, you need to get (and keep) your audience's attention. Whether you are a passionate advocate for WRI's work, an expert spokesperson for our issues, or a highly competent communicator, this session and panel discussion highlights current trends, research, and first-hand experience to help you more effectively engage on social media.
NFP Bootcamp 2020 vision digital transformationGiveEasy
Wonderful to present at the 2020 Vision Bootcamp in Sydney! We are thrilled to be taking part and this is an event of the year for charities, with two days of amazing speakers, to empower charities thrive in 2020 and beyond.
Take part in the next series in Melbourne at: http://bit.ly/nfp-bootcamp
How the Internet has Changed Economic DevelopmentGIS Planning
Effective economic development organizations put the Internet at the core of their initiatives. Discover how to maximize success from the most effective online tools and strategies. If you aren't implementing these efforts, you're falling behind
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
Guest speaker on building a communications strategy; social media for social good.
Digital Skills in Food Media with Prof. Keith Olsen, New York University
Steinhardt School of Culture, Education, and Human Development Department of Nutrition, Food Studies, and Public Health
Wealth Dynamics Masters - The 8 Keys to Business SuccessRoger Hamilton
These are the slides to the Wealth Dynamics Masters 2014, this year's week-long annual business planning session held in Bali, based on the 8 Wealth Dynamics Profiles.
To learn more about the program, visit www.rogerjameshamilton.com/events
To take the Wealth Dynamics Entrepreneur Test, visit
www.wdprofiletest.com
For free weekly training videos from Roger Hamilton, subscribe to www.youtube.com/rogerhamiltontv
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
Social Media: Trends, Trust and Telling Your StoryLaura Lee Dooley
In a time of stagnant distrust of institutions, YOUR social media presence provides a means to connect with people who seek your expertise and trust your brand. However, first, you need to get (and keep) your audience's attention. Whether you are a passionate advocate for WRI's work, an expert spokesperson for our issues, or a highly competent communicator, this session and panel discussion highlights current trends, research, and first-hand experience to help you more effectively engage on social media.
NFP Bootcamp 2020 vision digital transformationGiveEasy
Wonderful to present at the 2020 Vision Bootcamp in Sydney! We are thrilled to be taking part and this is an event of the year for charities, with two days of amazing speakers, to empower charities thrive in 2020 and beyond.
Take part in the next series in Melbourne at: http://bit.ly/nfp-bootcamp
How the Internet has Changed Economic DevelopmentGIS Planning
Effective economic development organizations put the Internet at the core of their initiatives. Discover how to maximize success from the most effective online tools and strategies. If you aren't implementing these efforts, you're falling behind
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
Guest speaker on building a communications strategy; social media for social good.
Digital Skills in Food Media with Prof. Keith Olsen, New York University
Steinhardt School of Culture, Education, and Human Development Department of Nutrition, Food Studies, and Public Health
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
Social media networks are rapidly changing the communications landscape for many businesses, including financial services. There is an explosion of new ways to connect and new places to do so online. Consumers are leading the way, armed with a dizzying array of new devices and tools - and businesses risk being left behind.
In this webinar, we will introduce Financial Advisors to the human and technological aspects of social media networks and how consumers are using them to find, research and engage with professional service providers. Emphasis will be placed on understanding the key elements of effective social media strategy and not on any specific tactics.
Jay Palter is a social media consultant with a career spanning two decades in financial services, software development and marketing. He writes a regular column for Advisor.ca on social media strategies.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
How to leverage mobile technology and crowdfunding to engage more effectively with four generations of Canadian donors.
In this session, Michael Johnston, Founder and President at hjc, and Ken Kuhler, Interactive Strategy Manager at Blackbaud, cover the following topics:
• Mobile phone preferences and engagement habits of four generations of Canadian donors
• What crowdfunding is, and how it can help you fund your organization’s next big project
• Can’t-miss data, real-world examples, and useful tips for engaging with Canadian donors
Nonprofit Marketing in the Digital Age 2013 - by Thomas HarpointnerThomas Harpointner ♘
This was originally presented to a live audience on June 27, 2013 at the Direct Marketing Association of Atlanta.
AIS Media CEO, Thomas Harpointner, led a panel of top non-profit executives to explore how they’re leveraging the power of digital marketing to drive cause awareness and meet mission-critical objectives. Topics included:
• Non-profit marketing trends, opportunities and challenges
• Integrated marketing done right: real-life examples
• Leveraging the viral power of social media to engage locally and connect globally
• Lessons learned: digital marketing pitfalls to avoid
Speakers & Panelists
Thomas Harpointner, CEO, AIS Media - Presenter & Moderator
James Franklin, CEO, TechBridge
Stephanie Christiansen, Executive Director, The Autism Foundation of Georgia
Professor Greg Hodgin, Executive Director, Peacebuilding Solutions
Details: http://www.aismedia.com/press/non-profit-marketing-in-the-digital-age-jun-27-2013
Thomas Harpointner, CEO
AIS Media Inc. | www.aismedia.com
3340 Peachtree Rd NE Ste 750 Atlanta, GA 30326
Twitter: @TomHarpointner
Getting buy-in from the top: ensuring your digital vision is realised | Digi...CharityComms
Zoe Amar, director, Zoe Amar Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
Instead of asking "Are you ready to fundraise", perhaps the better question is.. "Are you ready to grow?"
Learn about the basics of fundraising and whether you are ready.
Use the free tools and frameworks
Lean Canvas Plus (aka Fat Canvas) https://bit.ly/jdlfatcanvas
Fingerprint4Success Human Analytics: https://bit.ly/censusf4s
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
2. Richard Dietz
Richard has spent the last 20 years working both in and with a wide
variety of nonprofit, political, and government organizations, as well as
technology companies focused on the nonprofit sector, including Sage
Nonprofit, Convio and KIMBIA.
Richard holds a M.S.W. from the University of California at Berkeley as
well as a B.A. in Political Science from UCLA.
Fundraising Best Practices 2 of 55
www.NonprofitRD.com in the Digital Age
3. Nonprofit R+D is dedicated to helping emerging and
growing nonprofits fully utilize technology and the web to
support their missions through training, best practices, and
support.
Our definition of success is simple – we teach you how to use technology
to effectively further your organization’s mission and then you do it.
We want to work ourselves out of a job!
Think of it as the “teach a man to fish” model applied to technology use
by nonprofit organizations.
www.NonprofitRD.com
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4. Agenda
1. Soap Box
2. Overview
3. Fundraising Strategies
1. Storytelling
2. Multi-channel
3. Email Marketing
4. Video
5. Mobile
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5. Our Goals Today
• Get you thinking about some new ways to improve your
online fundraising efforts.
• Get you to take action and test out some new ideas ASAP
• No campaign is ever perfect or “ready”
• Only way to improve is to get something out there and test
• Pick one or two ideas and add them to your campaigns.
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6. Soap Box
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7. Don’t Panic
There is help out there
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8. What you talkin’ about Willis?
SaaS, CRM, CMS
ROI, API,
wysiwyg
Open-Source
Fundraising Platform
Blah, Blah, Blah
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9. Experts have all the answers…
No, not really
There are “best practices,” but you must test in your
organization
Testing is the key,
• Much easier to do online
• If it works, do more.
• If not, try something else.
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10. The Latest and Greatest…
Many folks like to focus on the latest and greatest
tools and techniques (Shiny Object Syndrome)
At Nonprofit R+D, we first focus on the basics and
building a solid foundation
It may not be as cool or exciting initially
• But you will raise more money in the long run
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11. Maslow’s Hierarchy of Needs
http://en.wikipedia.org/wiki/Maslows_hierarchy_of_needs
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12. Online Hierarchy of Needs
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13. “I already know this…”
We all have enough information right now to raise more money
online.
The key is what have you DONE with the information.
Just take one or two things from the presentation today and
Take Action
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14. Off Soap Box
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15. Overview of
Online Fundraising
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www.NonprofitRD.com in the Digital Age
16. What is Online Fundraising?
Online Fundraising is NOT a Donate Button
We see Online Fundraising as:
a coordinated, multi-faceted process of
soliciting donations using online tools,
including but not limited to websites, email,
SEO, video, social media, mobile, etc.
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17. Why Online Fundraising?
• Online giving is the fastest growing channel and is growing fastest for small
organizations
• 75%+ of donations are still coming from individuals
• 65% said they will make an online gift this year
» Young donors (86%), 35 – 64 year old (68%), Over 65 year old (53%)
• Direct mail donors – 29% made their gift online
• 93% of Millennials gave to nonprofits in 2010
– 21% gave $1,000 or more
• 26% who gave via mail said they were going to give LESS this way in 2011
• 69% prefer electronic over print communication
www.cygresearch.com/download www.onlinegivingstudy.org
www.millennialdonors.com
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18. Online Fundraising
Strategies
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19. Some Next Level Strategies
We still recommend focusing on the basics first, but
after that you can experiment with these:
1. Storytelling
2. Integrating Channels
3. Email Marketing
4. Video
5. Mobile
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20. 1. Storytelling
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21. Why Storytelling
Stories are compelling.. Donation pages are not
People give to People (animals too)
• Individual stories are more effective
• Late night infomercials
• Childhood Hunger vs. four-year old Marie
http://www.austinfoodbank.org/hunger-is-unacceptable/
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22. Why Storytelling
Emotion >> Rationality
• Dan Ariely – Predictably Irrational
• Simon Sinek: How great leaders inspire action (The Why)
• Buy based on emotion / Rationalize it later with facts
• Focus on emotion first,
• then give them the reasons why it was a good decision
What donors want to hear about:
• Organizational Impact (80%)
• Success Stories (74%)
• More details about the organization (71%)
• Info on financial accountability (43%)
Community Philanthropy 2.0 survey
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23. Storytelling
Inspire supporters with passion
• Always write your own content
• You know your org the best and the passion will come out
Create emails and campaigns with “stories” in mind
• Individual stories
• Across emails.. The Cliffhanger
• Multichannel
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24. 2. Integrate Channels
(Multi-channel Marketing)
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25. Multichannel Marketing
Marketing simultaneously across multiple channels – print,
web, tv, radio, phone, mobile, events, etc.
2012 eNonprofit Benchmark Study
• Multichannel fundraising increased quantity of online donations by
19% (http://www.e-benchmarksstudy.com/)
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26. Multichannel Marketing
Keys for Multichannel Marketing
• Online should enhance and compliment your offline (& vice versa)
• Don’t think of them as separate items
• Coordinate both into a cohesive “conversation”
• Integrate the story across your channels
• Keep the conversation going in their head
• Multi-Part as well
• Ask supporters for their preference
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27. Offline Better?
Blackbaud 2011 Multichannel Fundraising Report
• Online acquired donors more valuable..
• IF they are converted to offline donors
• Online donors tend to be “one-hit wonders”
• https://www.blackbaud.com/2011MultichannelGivingReport
Can that really be true?
• Data from 28 large orgs and had well developed direct mail
• How does the org treat online donors?
• Same time and effort online as offline?
• Kivi Leroux Miller – Great article talking more about this
http://buff.ly/PbpfIn
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28. Event Fundraising
The 890% Difference
• Event fundraising vs. Online donation forms
• Another way to engage and stand out
• In-person meets increase sense of community and connection
• Great way to get businesses on board
• More likely to “sponsor” events (Win – Win)
• Tie events into other campaigns and the story
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29. 3. Email Marketing
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30. Email is Still #1
Many new “tools”
in the press
Email still takes
the prize
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31. Email Marketing
Email is still the most effective method
• 69% prefer electronic over print communication
• 2011 Cygnus Donor Survey
Email fits perfectly into Storytelling
Relatively inexpensive
Start capturing emails now!
• Grab them everywhere you can…. But don’t spam
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32. E-Newsletters Don’t Work
Monthly newsletters no longer work
• Lost in the inbox
• Too much content
• Its about great engaging content
• Need to tell stories
What Supporters want to hear about
• Organizational Impact (80%)
• Success Stories (74%)
• More details about the organization (71%)
• Info on financial accountability (43%)
Community Philanthropy 2.0 survey
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33. Email Best Practices
Relevant and enticing subject lines
• Literacy eNews – January 2011, OR 5 tips to create a life long reader
Easy to digest
• Scanability
• Table of contents, highlight key info, headings, shorter length
• Readability
• Dark text on light background, clear links
• Text focused – Images can be an issue
Single Call to Action in every email
• Only one action per email (hard to do, but powerful)
• Donate, volunteer, register, watch video, etc.
• Jam study
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34. Frequency
Don’t fear the unsubscribe
• Probably not going to be supporters anyways
• May not happen anyways – Case study
More frequent “asks”
• Not always for money – build a relationship
• Other small favors and actions
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35. Follow Up / Thank You
Easiest way to build follow up – saying “Thank You”
The Power of Thank You
• Most folks don’t get thanked enough
• Makes both sides feel good (Maslow)
• Remember the emotional connection
Say “Thanks” right away (auto-generated email)
• Additional calls-to-action
• What can they do from here?
• Interest and support are high right now
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36. Thank You Strategies
Thank them throughout the year
• Great reason to email, You will stand out
Thank you updates
• Highlight individual / Success stories if possible
• Let them know it could not have happened without them
• Still work to do – soft ask
Thank you Call to Action
• Thanks with a request for favor
Feed the Funnel
• Make them part of the fundraising campaign
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37. Thank You Example
Generic: Personal:
Thanks to you, Marie and her family will
Thank you for your generous have something to eat every night this
donation to support XYZ year.
Nonprofit.
Your gift has helped Marie, and many
We greatly appreciate your more children like her, focus on learning
support of our organization and instead of hunger while in school.
our mission.
We look forward to sharing more of the
successes you have helped to build in
our newsletter.
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38. 4. Video
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39. Why Online Video?
More affordable and easier than ever
• Flipcam or phone / YouTube
More Effective
• Wharton School of Business study showed marketing with video to
be 600% more effective than print alone
• Videos shared 12x more than links and text posts combined
(facebook)
YouTube
• #2 search engine (maybe #1)
• Over 3 billion views per day
• People love to watch videos
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40. Online video and social media
Joined at the Hip
• Online video IS social media
• The Big 3 – Facebook, Twitter and YouTube
• YouTube – Channel, subscribers, friends, comments
Video gives you something to talk about
Google loves it
• In fact they own it
• Video ranks much faster than written content
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41. Emotional Connection
Its all about the story
• Individual stories more effective
• Personal connection
• Emotion = Action
• Emotion >> Rationality
Video can do this easier than
other mediums
• Reading vs. watching/listening
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42. Online Video Basics
Need Sound Fundamentals FIRST
• Online Hierarchy of Needs
KISS - Keep It Simple Stupid
• Keep it Short – under 2 min. for most
• Keep it Simple – one main topic
What are you hoping to accomplish with video?
• Leads, build email list, awareness?
Who should be the “voice”?
• Individual, multiple, staff interest
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43. Ideas for Projects
Testimonials / Client Stories
“The Interview”
Video Tour of Office / Staff
Seminars / Trainings
How To / Tips
35 million searches each month on YouTube for “how to” videos
Video Annual Reports
Music Video / Promo
Holiday Messages
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44. What to do with video
Incorporate into your current marketing
• Website, Newsletter, Flyers, email signature
Blog, tweet, facebook
• Reason to post, Most clicked on posts
Search Engine Optimization (SEO)
• Videos rank very quickly (Google loves em’)
• Keyword optimization - Great source of backlinks
Email Marketing
• Very high click-through rates
Video Donation Page
• Show video right on the donation page – Keep the emotion
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45. 5. Mobile
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46. What is mobile marketing
Wikipedia.com
• marketing on or with a mobile device.
Mobile Marketing Association (MMA)
• “a set of practices that enables organizations to communicate and
engage with their audience in an interactive and relevant manner
through any mobile device or network.”
MMA Glossary –
http://mmaglobal.com/wiki/mma-glossary
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47. Where to start?
Our suggested order
• Based on ease of implementation and bang for buck
Beginner / Intermediate Advanced
• Mobile website • Mobile giving
• Mobile email • SMS / Text
• QR codes • Text2Give
•Mobile Apps
Remember the Online Hierarchy – build on the base
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48. Mobile websites
The web is changing – its now multi-device
• PC, laptop, netbook, tablet, smartphone, eReader, etc.
• The New Multi-screen World – Google / Ipsos
• http://buff.ly/TvM36T
More purchases moving online
• 83% PC, 63% tablet, 31% phone
• Expect similar trends in mobile fundraising as we are seeing in online
fundraising
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49. The right time
When is the right time to create your mobile site?
• Convio’s Guide to Mobile Web says do it when mobile traffic hits 5%
• Looking to engage younger donors
• Your content management system makes it easy
• Doing a redesign or update
Reminder: Focus on fundamentals first
• Don’t chase shiny objects
• Get your foundation in place first
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50. How to get your site mobile ready
First question - Hire someone or Do-it-yourself?
What type of site do you currently have?
• CMS – most have easy to use plugins to get mobile ready
• Static HTML – build a separate site, or upgrade to a CMS
Mobile website Services
• Free and paid services
• Help you create a mobile friendly site without any code
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51. Mobile website services
http://www.howtogomo.com – Google’s mobile information site
www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html
http://www.dudamobile.com – free and paid plans
http://www.onbile.com/ - Free and paid plans
http://mofuse.com/plans/ - Paid
Your webhost may offer a built-in solution
Search Google for others
* We have not used these services, but have heard positive reviews. We use
Wordpress and plugin currently.
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52. Example – Nonprofit R+D
Nonprofit R+D currently at 2% mobile traffic
Starting to track and experiment
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53. Mobile email
82% of smartphone users check and send email
• What happens if they click to your site?
• This is another reason you need a mobile website
Mobile email templates
• Most providers now offer these
• Easy to use and set up
Strongly linked to your mobile site
• No sense in doing mobile email if your site is not ready for them
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54. Action Steps
Start where you are
Select a few strategies or ideas and test
Take action, collect results, evaluate results
Take another action
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55. Q&A
Download the slides:
www.NonprofitRD.com
Contact Info:
Richard Dietz
Richard@NonprofitRD.com
Visit our booth for more info on our
webinars and training programs
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Editor's Notes
-- A donate button is not going to do the job -- *** Infomercials – sponsor a child – get picture, letter, etc. Strong connection one on one!!!
-- Sinek – The Why is the key --- 1st 10min for sure, but whole video very good -- Emotion opens the wallet -- Want to hear ------- Don’t load with facts… give it to them later
CommonKnowledge studyHigh vs. low frequency emails – - 23% more $ - 31% less unsubscribes
- Dan Ariely – Predictably Irrational – example of donations to Katrina versus Malaria (video big here, as well as more stories)http://danariely.com/