Scanning barcodes and QR codes with mobile devices is booming. It’s a frictionless way to connect the online and offline worlds, and this discussion will cover the technology and best practices for leveraging code scanning in your mobile apps. We will introduce the RedLaser SDK as well.

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15. QR codes can transform traditional print
For consumers, QR codes cut through the clutter
advertising into digital experiences
Access coupons, deals, or
other promotions (87%*)
72% of smartphone users would remember
Find more information e.g., an advertisement with a QR code
bus schedule (63%)
Make a purchase (60%)
65% of smartphone users have seen a QR
code and 70% of them would QR codes
Sign up to hear more about a again
service (53%)
* Percent of smartphone users surveyed citing use case for QR codes
Sources: Interlink One; QRIDG.com; MGH Modern Marketing

18. Image attribution: LordFerguson, http://www.flickr.com/photos/lordferguson/4823834368/, CC BY-SA 2.0;

19. Image attribution: LordFerguson, http://www.flickr.com/photos/lordferguson/4823834368/, CC BY-SA 2.0; clevercupcakes, http://www.flickr.com/photos/clevercupcakes/3985603967/, CC BY 2.0

20. Rick Astley – Never Gonna Give You Up
Image attribution: LordFerguson, http://www.flickr.com/photos/lordferguson/4823834368/, CC BY-SA 2.0; clevercupcakes, http://www.flickr.com/photos/clevercupcakes/3985603967/, CC BY 2.0

21. Image credit: Andrew Zaeh / Atlantic Records

24. Photo credit: Amanda Retotar / Atlantic Records

25. Image attribution: jesssloss, http://www.flickr.com/photos/jsloss/3573252933/, CC BY-SA 2.0;

26. Photo credits: Rob Veres / RedLaser

28. • Available for iOS, Android platforms – more coming soon
• Proprietary technology, able to handle multiple code
formats, glare, curvature, and blurriness – fast
• Hundreds of partners have licensed RedLaser’s SDK,
including some of the largest retailers and brands
• Technical support and updates
• Simple SDK download, account access and management
on RedLaser.com

29. Example third-party applications
Note: Logos used with permission. Trademarks and brands are the property of their respective owners.