The document discusses how innovation flows in modern society through greater connectivity and openness. It notes that networks now connect people and organizations everywhere, and that open standards and platforms are the foundation for further innovation. Modular designs and distributed value creation allow new ideas to spread more widely. Successful future organizations will be scaled, talented, open, innovative, and able to integrate their capabilities with external partners through open platforms and data.

1. The Flow of
Innovation
 Futurist
 Strategy advisor
 Author
@rossdawson
Flickr credit: Visual Artist Frank Bonilla

2. Networks everywhere
Brain Internet
Applications
Organisations Industries
Proteins Actors
Society
PoliticsContagion

4. Flow
Innovation
Organisations
Openness
Platforms
Leadership

5. Flow
Flickr credit: Joe deSouza

6. Transaction costs slide

7. Flickr credit: Grietje Haitsma
Modular everything

8. Latent demand and latent availability

9. Sensors everywhere

10. Flickr credit: Irargerich
Openness

11. Open technology

12. The cycle of society and technology

13. More open social attitudes
Flickr credit: Jeffrey Beale

14. Open access science

15. Standards are the foundation of openness

16. Innovation

17. Who does this man know?

18. The most connected actors

19. Innovation by recombination
“I put together elements that were
already there, but that’s what
inventors always do. You can’t make
up new elements, usually. The new
element, if any, was the combination,
the way they were used.”
Kary Mullis, Nobel Prize Winner, Chemistry, 1993

20. Domains for innovation
Product or Service
Marketing
Process
Organisation
Business model

21. Ideas from crowds

22. Connected products

23. Connected lighting

24. New distributor channels

25. APIs for marketing

26. Platforms

27. Platform business
Source:
Interbrand,
Marshall van
Alstyne

28. Distributed value creation

29. Fitness as a platform

30. Linking drivers and passengers

31. AI as a platform

32. Retail platforms
Flickr credit: Jack Torcello

33. Developing ecosystems

34. Organisations

35. The inside is the outside

36. Exposing data

37. Extending organisations’ capabilities
Bounded Unbounded

38. Corporate communication as platform
Source: Geoffrey Parker and Marshall van Alstyne, MIT

39. Building unique companies

40. Leadership

41.  Networked
 Flexible
 Responsive
 Integrated
 Extended
Successful organisations of the future
 Scalable
 Talented
 Open
 Innovative

42. Layers of data
Open
Trusted
Proprietary

43. Governance for transformation
Benefits Risks/ Concerns Risks of NOT
taking action
Productivity and
efficiency
Productivity loss Reduced
competitiveness
Staff satisfaction and
engagement
Loss of control Harder to attract
talented staff
Access to information
and processes
Information reliability Fragmentation of
information
Flexibility in work Systems security Unauthorized use of
technology

44. If you help to bring the networks to life…
Flickr credit: Lumeta/ jurvetson
…you will create success for yourself

45. Flow
Innovation
Organisations
Openness
Platforms
Leadership