These are the slides from my workshop at UX London 2011. What you won't see here are the ideas and discussion that came from the very smart people who attended.
Secrets of Simplicity: rules for being simple and usable (Giles Colborne)cxpartners
Giles Colborne's presentation discusses strategies for simplifying designs. It identifies two new rules for simplicity.
It also looks at why simplicity has become so important in interaction design, whether simplicity and usability are the same thing and exposes some myths about simplicity.
It's a version of a highly-rated talk from the Usability Professionals' Association (UPA) conference in Portland in June 2009.
I've added some 'Post-It' notes so it all makes sense!
UPDATED 18 June 2009: Fixed some of the builds and fonts to improve the appearance.
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)Dave Hogue
Interfaces and devices are providing more and more power and functionality to people, and in many cases this additional power is accompanied by increasing complexity. Although people have more experience and are more sophisticated, it still takes time to learn new interfaces, information, and interactions. Although we are able to learn and use these often difficult interfaces, we increasingly seek and appreciate simplicity.
The Complexity Curve describes how a project moves from boundless opportunity and wonderful ideas to requirements checklists and constraints then finally (but only rarely) to simplicity and elegance. Where many projects call themselves complete when the necessary features have been included, few push forward and strive to deliver the pleasing and delightful experiences that arise from simplicity, focus, and purpose.
David M. Hogue, Ph.D. - VP of Experience Design, applied psychologist, and adjunct faculty member at San Francisco State University - introduces the Complexity Curve, discuss why our innovative ideas seem to fade over the course of a project, explain why "feature complete" is not the same as "optimal experience", and offer some methods for driving projects toward simplicity and elegance.
Comments on twitter at #SXsimplerUX
Audio available at:
http://schedule.sxsw.com/2012/events/event_IAP13657
The business plan, as a tool to lure potential investors, secure early customers, and guide the direction of your business, is a dying construct. Smart entrepreneurs realize that a prototype is worth a thousand business plans. This panel will focus on prototypes as a tool to accelerate the success of your business, and will have a particular emphasis on the role of prototyping in business modeling, fund raising, product development, and sales. We'll talk specifically about how prototyping can allow you to more efficiently allocate resources (both talent, time and money), discover customers’ unmet needs, outsmart the competition, and move potential investors from interested to infatuated.
Wireframes are dead and for good reasons.
In this session we'll demonstrate the motivation behind graduating to the new world of rapid prototyping from the old static wireframes as a more efficient and productive way of product design which will benefit pre-seed startups and entrepreneurs just as much as it will benefit R&D teams in large companies (maybe more)
Secrets of Simplicity: rules for being simple and usable (Giles Colborne)cxpartners
Giles Colborne's presentation discusses strategies for simplifying designs. It identifies two new rules for simplicity.
It also looks at why simplicity has become so important in interaction design, whether simplicity and usability are the same thing and exposes some myths about simplicity.
It's a version of a highly-rated talk from the Usability Professionals' Association (UPA) conference in Portland in June 2009.
I've added some 'Post-It' notes so it all makes sense!
UPDATED 18 June 2009: Fixed some of the builds and fonts to improve the appearance.
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)Dave Hogue
Interfaces and devices are providing more and more power and functionality to people, and in many cases this additional power is accompanied by increasing complexity. Although people have more experience and are more sophisticated, it still takes time to learn new interfaces, information, and interactions. Although we are able to learn and use these often difficult interfaces, we increasingly seek and appreciate simplicity.
The Complexity Curve describes how a project moves from boundless opportunity and wonderful ideas to requirements checklists and constraints then finally (but only rarely) to simplicity and elegance. Where many projects call themselves complete when the necessary features have been included, few push forward and strive to deliver the pleasing and delightful experiences that arise from simplicity, focus, and purpose.
David M. Hogue, Ph.D. - VP of Experience Design, applied psychologist, and adjunct faculty member at San Francisco State University - introduces the Complexity Curve, discuss why our innovative ideas seem to fade over the course of a project, explain why "feature complete" is not the same as "optimal experience", and offer some methods for driving projects toward simplicity and elegance.
Comments on twitter at #SXsimplerUX
Audio available at:
http://schedule.sxsw.com/2012/events/event_IAP13657
The business plan, as a tool to lure potential investors, secure early customers, and guide the direction of your business, is a dying construct. Smart entrepreneurs realize that a prototype is worth a thousand business plans. This panel will focus on prototypes as a tool to accelerate the success of your business, and will have a particular emphasis on the role of prototyping in business modeling, fund raising, product development, and sales. We'll talk specifically about how prototyping can allow you to more efficiently allocate resources (both talent, time and money), discover customers’ unmet needs, outsmart the competition, and move potential investors from interested to infatuated.
Wireframes are dead and for good reasons.
In this session we'll demonstrate the motivation behind graduating to the new world of rapid prototyping from the old static wireframes as a more efficient and productive way of product design which will benefit pre-seed startups and entrepreneurs just as much as it will benefit R&D teams in large companies (maybe more)
In a booming field with its origins in academia, why do Human Computer Interaction (HCI, UX) practitioners and academics not engage? @gilescolborne's talk from CHI 2019 tries to answer that question, discusses why previous attempts have failed, and shows how we can learn from other people's successes.
Putting people at the centre of design at the samaritanscxpartners
Francis Bacon, Digital Programme Lead, Samaritans & Neil Schwarz, Experience Director, cxpartners
“How can we combine technology with compassion to evolve for the future and save more lives?” Francis & Neil will discuss designing an online messaging service for people in deep crisis - sharing the challenges to customer centricity within this project and the learnings.
Giles Colborne, Co Founder & CEO, cxpartners
The customer centricity challenge:
Everyone says they want to be customer centric, but it’s hard to pin down what that means. We’ve been talking to business leaders and thought leaders to find out what works, what doesn’t, and why organisations should make it their strategic priority.
‘Compromise’ is the worst word in design. We value elegance, simplicity, and vision. But if we’re working with stakeholders, there are always differences of opinion, give-and-take, and conflicts. So, do we have to choose between being arseholes or being mediocre? This talk will share some stories and techniques about how to do work you’re proud of and still look at yourself in the mirror.
Practical Steps in Determining Your Product Vision (Product Tank Bristol - Oc...cxpartners
In this talk that I gave at ProductTank Bristol I created a product vision for a global health insurance client, including a new workshop format that you can use yourself to determine your own product vision statement.
How to do the work you want to do - AKA neglect selling skills at your peril!...cxpartners
You need well-honed technical skills alongside super soft skills to be a good UXer. But to do great, impactful work you have to convince people to back you - often in highly political or complex scenarios.
We'll discuss how consultative selling skills help you form powerful arguments that cut through organisation inertia and open avenues of work that have been previously blocked, so you get to determine your own future and do the work you want to do.
A talk on how to use customer insights to guide your digital transformation programmes, presented by @chudders at eCommerceSW at the Paintworks in Bristol on 19th October, 2017.
Research analysis: getting more from your datacxpartners
Analysis is an under-appreciated part of the research process, but it's actually where the magic happens. Good analysis takes the data as a starting point, and goes beyond it to discover the insights that others will have missed. These slides go through a core method for analysing qualitative data, allowing you to slot in techniques and activities for specific research objectives as required
This is the story of how Bristol City Council is changing its approach to delivering care to vulnerable people.
Presented by Amy McGuinness of cxpartners alongside Tracy Dodds and Sonia Moore of Bristol City Council at Service Design in Government 2016.
Psychology and the Perfect Design by @mrjoecxpartners
In this talk, Joe will take you on a journey to find the holy grail we are all looking for: the “perfect” design. We’ll look at a practical strategy that uses psychology to produce the ideal design for those tricky user experience design problems we face everyday.
What exactly is the perfect design? Well, that’s what you will find out in the session. We’ll look at the three aspects that define the perfect design and how you can make it work in your projects.
How Rapid Feedback improves the design process (Luke Jones, cxpartners)cxpartners
Working closely with clients helps get feedback as quickly and smoothly as possible. In this presentation Luke Jones explains how on a recent cxpartners project he improved collaboration by using the 'Rapid Feedback' method.
How to build a failsafe mobile usability testing set upcxpartners
When conducting mobile web usability testing (with a standard setup) you need your web host, internet, local network and test device to work as they should.
But technology fails, and people fail. So how do you build a set-up that won't fail? (For under £100!)
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
In a booming field with its origins in academia, why do Human Computer Interaction (HCI, UX) practitioners and academics not engage? @gilescolborne's talk from CHI 2019 tries to answer that question, discusses why previous attempts have failed, and shows how we can learn from other people's successes.
Putting people at the centre of design at the samaritanscxpartners
Francis Bacon, Digital Programme Lead, Samaritans & Neil Schwarz, Experience Director, cxpartners
“How can we combine technology with compassion to evolve for the future and save more lives?” Francis & Neil will discuss designing an online messaging service for people in deep crisis - sharing the challenges to customer centricity within this project and the learnings.
Giles Colborne, Co Founder & CEO, cxpartners
The customer centricity challenge:
Everyone says they want to be customer centric, but it’s hard to pin down what that means. We’ve been talking to business leaders and thought leaders to find out what works, what doesn’t, and why organisations should make it their strategic priority.
‘Compromise’ is the worst word in design. We value elegance, simplicity, and vision. But if we’re working with stakeholders, there are always differences of opinion, give-and-take, and conflicts. So, do we have to choose between being arseholes or being mediocre? This talk will share some stories and techniques about how to do work you’re proud of and still look at yourself in the mirror.
Practical Steps in Determining Your Product Vision (Product Tank Bristol - Oc...cxpartners
In this talk that I gave at ProductTank Bristol I created a product vision for a global health insurance client, including a new workshop format that you can use yourself to determine your own product vision statement.
How to do the work you want to do - AKA neglect selling skills at your peril!...cxpartners
You need well-honed technical skills alongside super soft skills to be a good UXer. But to do great, impactful work you have to convince people to back you - often in highly political or complex scenarios.
We'll discuss how consultative selling skills help you form powerful arguments that cut through organisation inertia and open avenues of work that have been previously blocked, so you get to determine your own future and do the work you want to do.
A talk on how to use customer insights to guide your digital transformation programmes, presented by @chudders at eCommerceSW at the Paintworks in Bristol on 19th October, 2017.
Research analysis: getting more from your datacxpartners
Analysis is an under-appreciated part of the research process, but it's actually where the magic happens. Good analysis takes the data as a starting point, and goes beyond it to discover the insights that others will have missed. These slides go through a core method for analysing qualitative data, allowing you to slot in techniques and activities for specific research objectives as required
This is the story of how Bristol City Council is changing its approach to delivering care to vulnerable people.
Presented by Amy McGuinness of cxpartners alongside Tracy Dodds and Sonia Moore of Bristol City Council at Service Design in Government 2016.
Psychology and the Perfect Design by @mrjoecxpartners
In this talk, Joe will take you on a journey to find the holy grail we are all looking for: the “perfect” design. We’ll look at a practical strategy that uses psychology to produce the ideal design for those tricky user experience design problems we face everyday.
What exactly is the perfect design? Well, that’s what you will find out in the session. We’ll look at the three aspects that define the perfect design and how you can make it work in your projects.
How Rapid Feedback improves the design process (Luke Jones, cxpartners)cxpartners
Working closely with clients helps get feedback as quickly and smoothly as possible. In this presentation Luke Jones explains how on a recent cxpartners project he improved collaboration by using the 'Rapid Feedback' method.
How to build a failsafe mobile usability testing set upcxpartners
When conducting mobile web usability testing (with a standard setup) you need your web host, internet, local network and test device to work as they should.
But technology fails, and people fail. So how do you build a set-up that won't fail? (For under £100!)
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
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4. He means:
I would not give a fig Dumbing Down
for the simplicity this is bad.
But GENius
side of complexity, simplicity is
great.
but I would give my life
for the simplicity on
the other side of
complexity
Oliver Wendell Holmes
4
14. What is minimal?
GO
about ten
years ago, i
was working
on this online
bank
statement.
14
15. ol
the date contr
e
worked just fin
Usable in testing. But
ed
the more i look
at it, the less i
liked it.
Mar 2011 GO
15
16. t
you could selec
a date in the
future.
Nov 2011 GO
ERROR!
16
17. and you could
select a date
more than 12
ey
months ago (th
only kept
1
statements for
?)
year - who knew
Jan 2010 GO
ERROR!
17
18. Simple
Mar 2011
Feb 2011
and it struck m
e Jan 2011
there was a Dec 2010
better way to
design this. Nov 2010
Oct 2010
18
19. simplicity = Extreme usability
which made me
t
realise that jus
because
something was
usable, that
as
didn’t mean it w
simple.
19
20. n
the web focuses o
ne
Web Usability getting the job do
in the users’ own
n’t
time. Efficiency is
a big factor - even
when you watch
users.
Effectiveness Satisfaction Efficiency
ISO 9241-11 perceived
efficiency
20
21. if you’re aiming fo
r Extreme Usability
extreme usability,
it
then you try to h
high scores in all
areas.
Effectiveness Satisfaction Efficiency
ISO 9241-11
21
30. do
do one thing and
it well. That’s the
ity.
mantra of simplic
Right?
30
31. So what happens
when you have a
kitchen full of ‘do
it
one thing and do
well’?
31
32. Complex? if you’ve
a
ever tried ‘typing’
URL with a Wii-remote
the n this looks a lot
better.
(although i have to
t ake issue with any
re mote control with
two on/off
buttons.)
32
33. Simplicity
is not the answer
Donald Norman
simplicity is a
slippery
e
concept. mayb
we need to
reconsider.
34. Simplicity is the ultimate
sophistication
Leonardo Da Vinci
but this guy also
k
has a great trac
record and he
thinks it’s
important. So let’s
not give up yet.
35. er
can we find a bett
the
way of explaining
ex
dual simple-compl
e
nature of all thes
things?
35
36. Simplicity isn’t a
solution or a
quality. simplicity
rs’
happens in the use
head.
Simplicity is experienced
36
37. Strong
What using it feels like
What it looks like
Weak How it’s made
and with
e
e xperiences, som
things matter
s.
more than other
37
38. works for any experience
but today, we’re talking about
simplicity
great. but if we aim
fo r simplicity all the
t
time, won’t we jus
get... bland?
38
39. Simplicity does not mean want or
poverty. It does not mean the absence
of any decor or absolute nudity.
It only means that the decor should
belong intimately to the design proper,
and that anything foreign to it should
be taken away.
Paul Jacques Grillo, Form, Function and Design
39
40. Simple so we can add
another layer to
e
simplicity to creat
.
richer experiences
We do that with
e motion and mood.
modern traditional elegant
40
42. two identical
products -
mastercard with
added loyalty
benefits. and both
brands have a
reputation for
r.
m aking stuff simple
he
but you’d expect t
experience to be
ere
different if you w
eir
to call each of th
call centres.
42
43. name of product / service
Practical: it makes simple
Emotional: it makes me feel
Social: it makes me look
y
here’s a simple wa
nd .
of capturing a bra
43
44. ACTIVITY
Pick a brand
MARKS & (or any
SPENCER other)
and a product
(or any
other)
and describe the experience
44
46. Can you make this
simple &
Friendly?
how does brand +
te
simplicity transla
into designing
?
better interfaces
to
the first thing is
find the points of
friction.
46
47. name of product / service Photojojo
Buying Photo
Practical: it makes simple
supplies
Emotional: it makes me feel playful
great
so take a Social: it makes me look creative
online store like
photojojo...
47
48. Photojojo.com
f
and at the point o
friction, that’s
e
where they choos
to do something
y.
simple and friendl
48
52. things feel
complex when
w e’re acting like
r
a mainstreame
Expert and the system mainstreamer
r
is designed fo
perfection experts. completion
precise control Ease of control
take it apart, explore afraid of breaking it
Exact match good enough
Principles examples, stories
detailed mental model loose mental model
deferred gratification i want it now!
Read the manual What does RTFM mean?
52
53. if you’re ‘geek like
ed
me’ then you’re us
to feeling like an
d
e xpert. Let’s remin
ourselves what it
feels like to be a
mainstreamer.
ou
so tell me what y
do when you drive
nd
through a right ha
did
bend in your car.
you say ‘turn the
wheel’?
53
54. on
this is jackie stewart
rld
his way to being F1 wo
champion in the 70’s.
He says that by the time
he
he’d reached the top,
saw each corner as
having seven distinct
phases. When you’re a
d
mainstreamer, it’s har
to understand how
.
experts see the world
54
55. desire for system
there are more experts
knowledge ers.
than mainstream
Experts parad ox: experts have
Customised the status.
experience mainstreamers
us.
nat urally want stat
so they gravitate to
en
high -spec models. Th
em.
they can’t use th
Mainstreamers
Simple, Stable, Fast
User (n)
55
57. Can you make an expert
behave like
a Mainstreamer?
57
58. in 1990 steward
k
pearce is a free kic
s pecialist. 20 goals
in two seasons -
not bad for a
defender.
58
59. he travels to italy
wit h england’s world
cup squad. in the
w.
semi final against
o
Germany, it goes t
penalties.
59
60. pearce puts his
le
p enalty in the midd
e
of the goal and th
s
ge rman ‘keeper save
it. England are
e
eliminated. (and w
on
never stop going
about it.)
60
61. r
u nder pressure, ou
s
p erformance break
down. the more
complex the task,
to
the faster we fall
pieces.
Yerkes-Dodson Law
61
62. So i can look at this
now and it makes
.
per fect sense to me
g
But when i’m tryin
to print out
documents on a
ter
deadline, the prin
always ‘breaks’.
62
64. we had three
really great
design exercises
at this point.
you’ll have to
come to one of
these workshops
some time!
Create a simpler
user experience for...
64
66. Part 1 Part 2
understanding it achieving it
66
67. Part 1 Part 2
understanding it achieving it
67
68. k
so let’s try a quic
exercise. take
els
something that fe
a
complicated - like
ol
DVD remote contr
and...
http://www.flickr.com/photos/redjar/136216608/
68
70. On/Off
Quick OSD (On-Screen Display menu)
FL Select (change the display on DVD player)
Open/Close (Eject DVD)
Advanced Disc Review (Review playlist)
AV Enhancer (Adjust audio and video)
Repeat (Repeat play)
Multi Re-Master (Improve audio quality)
Numeric Keypad
Depth Enhancer (Reduce picture ‘noise’)
Manual Skip (Skip 30 seconds forward)
Quick Replay (Skip back a few seconds)
Cancel
Skip Forward
Skip Back
Slow Forward
Slow Back
Stop
Pause
Play
Direct Navigator/Top Menu (Main menu)
Play List/Menu (Show a disk menu or play list)
Functions (Change on screen menu)
Return (Return to previous menu)
Up Arrow
Down Arrow
Left Arrow
Right Arrow
Enter
Subtitle
Audio (Change soundtracks)
Angle/Page (Change angle/advance still pictures)
Setup (Quick setup menu)
Play Mode (All/group/random play)
Play Speed (Changes play speed)
Zoom
Group (Selects groups of items to play)
simpleandusable.com
70
76. Perfection is achieved
not when there is nothing
more to add
but when there is
nothing more to take away
Antoine de Saint Exupery
o
great - but how d
you know what to
n
take away and whe
to stop?
76
77. Expert mainstreamer
perfection completion
precise control Ease of control
take it apart, explore afraid of breaking it
Exact match good enough
Principles examples, stories
detailed’s a clue - tamodel loose mental model
mental ke
here
deferredallnthot trol.
a
away gratification i want it now!
c n
precisio
f
There are 5 ways o
fast-forwarding.
most of them can
go.
77
78. n’t
mainstreamers do
n
want customisatio
and fine-grain
control. in places
t
like this, you’ll ge
clues to what
.
experts only want
78
79. u
i’ll bet lots of yo
got rid of the
but
su btitles button.
e
for some peopl
that ’s essential. it’s
e,
a pattern of us
. So
not a use style
y
it’s hard to justif
it’s removal.
sous titres sont disponibles
79
80. s
a nd s ome interface
ed
n eed to be pack
full of stuff.
st
W almart just lo
bn
an estimated $1.8
-
in sales by ‘de
cluttering’ its
ov e
s helves. So rem
is n’t always the
.
right solution
80
86. hide: either using
a hatch - like this
or by using a
touch-screen and
putting the
additional
controls in
hidden ‘layers’
86
87. Back in office
2000, microsoft
tried to hide by
only revealing
the ‘most
frequently used
features’.
87
88. but what i use
frequently isn’t
the same as what
you use
frequently. so
this approach led
to confusion.
so, again, a
better way of
hiding is based on
expert versus
mainstreamer.
88
89. the other thing
about hiding is,
people are afraid
to hide stuff
properly.
as i read this
article in the
NYT, i wondered
‘what’s a bodega’.
So i highlighted
the word ready
to google it...
89
90. and this feature
popped up - NYT
will define any
word you
highlight. but the
feature is hidden.
the trigger is
your behavior.
Anything else
would distract
from the reading
experience and
make it feel
complicated.
90
92. one other
solution is to
turn the remote
into a kind of
mouse and
displace all the
complex stuff to
an on-screen
menu.
of course you
need to make
that on-screen
menu simple. By
removing, hiding
and organizing.
but you can also
displace to
another part of
the system - the
user. 92
93. My Travel Plan
STRATFORD-UPON-AVON
OXFORD
LONDON
BATH
a few years ago i was
asked to create a
travel planner. So i
wireframed an
interface where
users could add
journeys and
destinations to an
itinerary and it
would tell them
when they had the
perfect itinerary. 93
94. My Travel Plan
click on an
activity...
STRATFORD-UPON-AVON
OXFORD
LONDON
BATH
The Roman Baths
Lorem ipsum dolor sit amet, consectetuer adipiscing
elit. Morbi commodo, ipsum sed pharetra gravida, orci
magna rhoncus neque, id pulvinar odio lorem non
turpis.
Mon-Fri 0900-1830 (includes Bank Holidays)
Sat-Sun 0900-1730
Christmas: Closed
£10 Adults, £5 Children / Student / Over 65
Allow 1 hour minimum
Add this
94
95. My Travel Plan
build up a
LOCATION ACTIVITY TIME
travel plan
STRATFORD-UPON-AVON
Excelsior
Bath N/A
Hotel
OXFORD
The Roman
Bath 0930-1030
Baths
LONDON
BATH Train to
Bath 1042-1153
Oxford
The King’s
The Roman Baths Oxford 1230-1400
Head
Lorem ipsum dolor sit amet, consectetuer adipiscing
elit. Morbi commodo, ipsum sed pharetra gravida, orci
magna rhoncus neque, id pulvinar odio lorem non
turpis. Oxford Punting 1415-1515
Mon-Fri 0900-1830 (includes Bank Holidays)
Sat-Sun 0900-1730 Ashmolean
Christmas: Closed Oxford 1530-1700
Museum
£10 Adults, £5 Children / Student / Over 65
Train to
Oxford 1722-1835
London
Allow 1 hour minimum
Add this
95
96. My Travel Plan
LOCATION ACTIVITY TIME
STRATFORD-UPON-AVON
Excelsior
Bath N/A
Hotel
OXFORD
The Roman
Bath 0930-1030
Baths
LONDON
but the system tried
BATH Bath
Train to
1042-1153
Oxford
to do too much. users
felt constrained. it Oxford
The King’s
1230-1400
Head
was like trying to
complete a jigsaw Oxford Punting 1415-1515
puzzle without knowing
what the picture was. it Oxford
Ashmolean
1530-1700
Museum
didn’t work in testing
and we decided to put Oxford
Train to
1722-1835
London
our effort elsewhere.
96
97. when i next tackled the
problem, i just gave
users a set of folders
which they could name
as they pleased and
Tuesday
save whatever they
thought would fit.
People set their own
goals and used it in
ways i’d not expected.
Kid’s things
Travel discounts
97
98. these kinds of
interface - a few
simple rules that
people can easily
learn and put to use -
are remarkably
adaptable and develop
in unexpected ways.
For me, that is the
essence of
advanced simplicity
- the ‘so simple
it’s genius’ kind of
simplicity.
98
100. Let’s try!
so, take what
you’ve learned
and apply that to
the design
exercises.
100
101. Defining simplicity (or any user experience)
Making it emotional
Experts / mainstreamers
Four strategies
1. Remove features
2. Organise features
3. Hide features
4. Displace features
101
102. No matter how cool your
user interface,
it would be better
if there were less of it
Alan Cooper
102