The document discusses strategies for raising funds through win-win partnerships and sponsorships, emphasizing the importance of strong branding and community engagement. It outlines various types of decision-makers and describes cause marketing as a mutually beneficial collaboration between nonprofits and for-profits. Additionally, it provides methods for growing sponsorship programs by educating partners and identifying points of value.

1. Wild Apricot Expert Webinar Series
Joe Waters
Raising More Money with
Win-Win Partnerships

5. $50,000
$100,000
$150,000
$200,000
$250,000
$300,000

7. How Sponsorship Works

10. Your Supporters Your Contacts
Your Suspects

12. ?

17. • Successful fundraiser (e.g., walk, run, gala, etc.)
• Large donor [or membership] base
• Large, engaged following on social-media sites
• Targeted group of supporters [or members]
• A large employee base
• A visible, busy, or sought after building or location
• A strong, well-recognized brand
• Vendors that value their relationship with you
• A strong, emotional mission
Asset Analysis

24. Brands Command

25. B
R
A
N
D
SPONSORSHIP

26. a brand makes two promises:
1. to have an impact
2. to show the impact clearly,
powerfully
- Jeff Brooks

28. Charting the Course
Broadcast
Content
MarketingImpact
Success!

35. http://philanthropy.com/article/A-Community-
Fund-Lures-Young/131353/

48. 3 Types of
Decision Makers

49. 3 Types of
Decision Makers

52. What is Cause Marketing?
Cause marketing is a partnership
between a nonprofit and a for-profit
for mutual profit

53. How Sponsorship Works

54. How Cause Marketing Works

55. 55

56. Point–of–Sale
 Pinups
 Register Programs
 Round-Ups
 Donation Boxes

59. Growing Your Program
Educate your partner
Establish points of value
Work their circle
It’s about philanthrotunity

60. Pinterest.com/joewaters