The document outlines creative strategies for nonprofits to build and maintain their donor base, emphasizing the importance of understanding donor profiles and leveraging relationships. Key strategies include telling relatable stories, utilizing various communication tools, and engaging in online marketing. Additionally, it stresses the need for consistent follow-ups and maintaining donor relationships through trust-building efforts.

1. How to Win at Fundraising
Creative Strategies to Build and
Maintain Your Donor Base

2. I want you to get the most out of this!
• Silence your phone
• Shut off messaging devices
• Slides will be sent to you
• Time for questions

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4. You are on the staff or Board of a
nonprofit organization

5. You want to build your donor base with
people who believe in your mission

6. You want to retain donors and keep them
active and engaged in your organization

7. Creative Strategies to Build and
Maintain Your Donor Base

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9. Knowing Your Donor Profile
Not everyone is the right fit.
Your job is to find those who want to be.

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Find your target donors

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13. Relatable
Story
Benefits
Philanthropy Recognition
Personal
Connection
Trends
Impact

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Where can you find people with your
ideal donor profiles?

15. Knowing Your Donor Profile
International
National
Regional/Provincial
City/County
Neighborhood
Office, School
Home
Social media
Stores
Exclusive Clubs / Groups

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Communication Tools
Newsletters
Mail
Social Media
Bulletin Boards
Meet-Ups, Meetings
Advertisements, Brochures
Member Discounts

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18. Be where your target donors are.
Share your message.
Give them easy ways to opt-in.

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Ideas for Visibility

21. Attracting New Donors
Lead with your
story.

22. Collect information
when you can…
Incentives help.

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24. Everyone in
your community
can help share
your story.

25. • Keep the message simple and brief.
• Organization name and 4-7 keywords

26. • Educate your network.
• Have a follow-up plan for new leads.
• Loop back with your referrer.

27. You can ask donors for
connections to other donors.

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Building Word of Mouth

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30. Leveraging Partners

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You can leverage your relationships
with other businesses.
And access their communities.

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1. Know exactly who would be the right fit.
2. Propose your common business interests.
3. Define what kind of support would make an impact.

34. But most importantly…

35. Leveraging Partners

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Online marketing is
a long-term strategy.

40. Online Marketing

41. “Magnet for your website”
Who you are
What you do
Why you do what you do
Who does it with you
What your impact is
How much you do
Who supports you
Why people support you
What you’re thankful for
“Social Proof and Steering”
How many people care
Who cares
What they’re saying
What they care about
What else they should care
about
Where to find out more
Where to go next
How to stay updated
“Warming”
Don’t forget about you!
All the latest news
What you’re up to now
Ways they can find you
How to support you
Call to action!

42. Use these tools to get your audience
to click between your content as
much as possible.

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45. Maintaining Your Donor Base

46. It takes at least 7 touches to…
…convert a lead into a donor.
…warm your leads.
…build trust.
Maintaining Your Donor Base

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51. Only available
for organizations
that participated
in this webinar!