1. CONTENT MARKETING
Introduction to Content Marketing
Content marketing is the new way of marketing
through which the relevant and valuable
information is created to attract the customers
and make profitable events for the business. It is
the simple and easiest way which is getting use by
almost every marketer in order to expand his/her
business rapidly.
2.
3. History of Content Marketing
• We all are leaving in 21st century where an every new
day brings lot of new experiments and inventions with
it, and with the passage of time various new ways has
been invented by marketers to market their products
and services and “Content Marketing” is one of them.
We all know that when these new ways wasn’t created
the marketer had the old ways of marketing and they
used to do lots of efforts to market their products and
converting so that they can convert their product into a
brand. But due to the inventions of new ways of
marketing now the marketer have become efficient to
market their product.
4. Benefits of Content Marketing
1. More content more customers
Content plays very important role to attract traffic, the more
effective the content would be the more traffic would be
attracted towards the business. The content the content
describes about the business to customers.
2. Social support
Social sites are getting very much familiar these days, these
social sites has become the undivided part of the life of peoples
and by posting content on social sites the traffic can also be
routed towards the business
5. Content marketing tips
• Content marketing is not only about to increase the customers,
present your message right and be very strategic in what to do.
• Publishing is not enough you need to take some unique steps on
the world you are trying to do.
• Talk to the peoples who have purchased your product. Understand
what they used in that consideration process.
• Provide helpful, engaging and challenging content for business
decision makers.
• Before publishing on a topic, research everything. Have the ability
to say that this piece is better than that piece.
• Give writers the freedom to be a creative. Take the risk of letting
them take risks. And hire editors who will guide them.
• Allow writers to choose their adventure. Be a mentor, but let them
lead their creation within a strategic framework set by organisation.
6.
7. Is content marketing effective?
• As soon as the business enters into digital
marketing they hear is “Content is King”. They
jump into without having any marketing
strategy in mind.
• But as per my reviews I say “Content is
Foundation”. It is not above marketing
strategies, it is behind it. No matter what you
do you need a content to support it.
8. • Content marketing costs 62% less than outbound
marketing and generates three times as many
leads. Unlike unbound marketing, content stays
on your site forever and works for you.
• Content marketing saves money, time and
produces three times results. The good quality
content has the ability to do a miracle for
business. Marketers are moving towards content
marketing in order to market their products and
services.
• “Content is king” only if it has the qualities that
meet the requirements of king.
