The document discusses how inbound marketing has become essential for businesses to attract customers through helpful, relevant content rather than interruptive ads. It outlines how buyers now want more control over their purchasing process, doing research online before engaging with sales. The key aspects of inbound that businesses need to adopt are providing free, helpful content; focus on building long-term relationships by nurturing leads with valuable information before they are ready to buy; and consultative sales processes that listen to buyers' specific needs and provide options.
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
As a Consultant for HubSpot I get asked a lot about how to set up a complete campaign. I've presented this at local User Groups visited by HubSpot customers.
If it don't make dollars, it don't make sense. Do you know your content ROI?Hana Abaza
A ton of money is poured into content creation each year, but nobody knows if its actually working. In this presentation, we looked at how to calculate content ROI, what other factors you need to consider and how to boost the overall return on your content marketing. .
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Simply SaaS University: Marketing 101 - Asia MatosJacey Lucus
Atlanta Ventures hosted the 2nd Simply SaaS University class: Marketing Metrics 101 with Asia Matos. In the class, SaaS entrepreneurs learned more about the fundamentals to defining their customer acquisition strategy, why it’s important to define your primary marketing channels, best practices around researching, how to create an amazing funnel.
HubSpot customer ProofreadNOW has increased prospect engagement and inbound lead activity with integrated lead nurturing capabilities, letting this small company automate key activities to make a big impact.
These slides are from a webinar with HubSpot customer Conni Eversull, Director of Sales & Marketing at ProofreadNow which was moderated by HubSpot Director of Product Evangelism, Kirsten Knipp.
Bryan Starbuck's Customer Acquisition methodology for StartupsBryan Starbuck
This is Bryan Starbuck's Customer Acquisition methodology for Startups.
This is a solid plan to do customer acquisition for B2B and B2C startups. It works very well, even before a marketing team has been acquired. It is perfect to grow traction and grow a company to profitability.
The video is here: https://youtu.be/0EEsZcUVCUU
Sign-up to the Google Group here: https://groups.google.com/d/forum/bryan-starbucks-customer-acquisition-methodology
There are a ton of organic (content: blog, podcast, whitepaper...; SEO; Social, Email..) and Paid (PPC, FB, PR...) channel - How to pick the right customer acquisition channel for my startup?
Regardless of channel, what are the basics of creating compelling copy, creatives, messages etc.
How to scale once you've identified target customer, channel, and message
The Best of Inbound 2015- Austin Hubspot User GroupJaxzenMarketing
HubSpot Academy Leader, Mark Kilens, presents at a special Austin Hubspot User Group (HUG) event about the best of Inbound 2015 and HubSpot's latest launches including the Ads Add-On, Reporting Add-On, and HubSpot Connect .
Fishing with Spears: All about Account-Based Marketing - Jon Miller, Godfrey ...Godfrey
Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In this presentation, you'll see why ABM is generating buzz, and get practical tips for launching and scaling your programs. You'll learn how ABM is different from traditional demand generation (fishing with nets), how to market to current customers for account expansion, and how to measure and prove the impact of your account-based marketing tactics.
Jon is a marketing entrepreneur, thought leader, and CEO and co-founder of Engagio, a platform for account-based marketing. Previously, he co-founded and was the Marketing Vice President at Marketo. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
Agencies: set busines goals with your inbound prospectsbreakoutrevenue
Inbound marketing agencies should be setting business goals during their sale process. Dive deep into the financial impact of new customers and establish a baseline activity to determine the true value of your services.
Building a Sales Funnel That Sells with WordpressDan Kaufman
Having a nice looking website is great – but if you are not able to lead your prospect down the right path they will never become a customer / client. How to build a sales funnel within WordPress. A sales funnel is a structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client.
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
This talk by Steven Groen, Customer Success Manager at HubSpot, will help you understand how to use HubSpot and automation to nurture leads closer to a sale.
Buyer Personas: 6 Steps to Creating Buyer PersonasJoy Martinez
6 Steps to Creating Buyer Personas: Learn what buyer personas are, why buyer personas are important, and how to create a buyer persona. Includes a buyer persona template!
SaaS Marketing: Top 10 B2B Strategies to Improve ConversionsNemanja Zivkovic
There are a lot of SaaS companies out there, but only a few truly understand how to market their products and services.
You’ve probably seen this before: A company has an amazing product, but they never seem to get the word out about it.
Why is that?
They don’t use the right marketing strategies or they use the outdated ones from years ago. This results in low conversions and ultimately leads to failure for these businesses.
If you don’t want to be one of those companies, you are in the right place.
In this webinar, we covered 10 strategies that can help improve your conversions and grow your business as a result!
Find recordings here: https://www.youtube.com/watch?v=V-m87nXAcqg
Is revenue growth a top priority for HubSpot in 2015? Are you confident that your strategy is strong enough to deliver that growth? Grow With HubSpot was an exclusive workshop to teach Sydney marketers how to use inbound marketing to increase their businesses' market share and make this a year of remarkable growth.
As a Consultant for HubSpot I get asked a lot about how to set up a complete campaign. I've presented this at local User Groups visited by HubSpot customers.
If it don't make dollars, it don't make sense. Do you know your content ROI?Hana Abaza
A ton of money is poured into content creation each year, but nobody knows if its actually working. In this presentation, we looked at how to calculate content ROI, what other factors you need to consider and how to boost the overall return on your content marketing. .
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Simply SaaS University: Marketing 101 - Asia MatosJacey Lucus
Atlanta Ventures hosted the 2nd Simply SaaS University class: Marketing Metrics 101 with Asia Matos. In the class, SaaS entrepreneurs learned more about the fundamentals to defining their customer acquisition strategy, why it’s important to define your primary marketing channels, best practices around researching, how to create an amazing funnel.
HubSpot customer ProofreadNOW has increased prospect engagement and inbound lead activity with integrated lead nurturing capabilities, letting this small company automate key activities to make a big impact.
These slides are from a webinar with HubSpot customer Conni Eversull, Director of Sales & Marketing at ProofreadNow which was moderated by HubSpot Director of Product Evangelism, Kirsten Knipp.
Bryan Starbuck's Customer Acquisition methodology for StartupsBryan Starbuck
This is Bryan Starbuck's Customer Acquisition methodology for Startups.
This is a solid plan to do customer acquisition for B2B and B2C startups. It works very well, even before a marketing team has been acquired. It is perfect to grow traction and grow a company to profitability.
The video is here: https://youtu.be/0EEsZcUVCUU
Sign-up to the Google Group here: https://groups.google.com/d/forum/bryan-starbucks-customer-acquisition-methodology
There are a ton of organic (content: blog, podcast, whitepaper...; SEO; Social, Email..) and Paid (PPC, FB, PR...) channel - How to pick the right customer acquisition channel for my startup?
Regardless of channel, what are the basics of creating compelling copy, creatives, messages etc.
How to scale once you've identified target customer, channel, and message
The Best of Inbound 2015- Austin Hubspot User GroupJaxzenMarketing
HubSpot Academy Leader, Mark Kilens, presents at a special Austin Hubspot User Group (HUG) event about the best of Inbound 2015 and HubSpot's latest launches including the Ads Add-On, Reporting Add-On, and HubSpot Connect .
Fishing with Spears: All about Account-Based Marketing - Jon Miller, Godfrey ...Godfrey
Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In this presentation, you'll see why ABM is generating buzz, and get practical tips for launching and scaling your programs. You'll learn how ABM is different from traditional demand generation (fishing with nets), how to market to current customers for account expansion, and how to measure and prove the impact of your account-based marketing tactics.
Jon is a marketing entrepreneur, thought leader, and CEO and co-founder of Engagio, a platform for account-based marketing. Previously, he co-founded and was the Marketing Vice President at Marketo. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
Agencies: set busines goals with your inbound prospectsbreakoutrevenue
Inbound marketing agencies should be setting business goals during their sale process. Dive deep into the financial impact of new customers and establish a baseline activity to determine the true value of your services.
Building a Sales Funnel That Sells with WordpressDan Kaufman
Having a nice looking website is great – but if you are not able to lead your prospect down the right path they will never become a customer / client. How to build a sales funnel within WordPress. A sales funnel is a structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client.
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
This talk by Steven Groen, Customer Success Manager at HubSpot, will help you understand how to use HubSpot and automation to nurture leads closer to a sale.
Buyer Personas: 6 Steps to Creating Buyer PersonasJoy Martinez
6 Steps to Creating Buyer Personas: Learn what buyer personas are, why buyer personas are important, and how to create a buyer persona. Includes a buyer persona template!
SaaS Marketing: Top 10 B2B Strategies to Improve ConversionsNemanja Zivkovic
There are a lot of SaaS companies out there, but only a few truly understand how to market their products and services.
You’ve probably seen this before: A company has an amazing product, but they never seem to get the word out about it.
Why is that?
They don’t use the right marketing strategies or they use the outdated ones from years ago. This results in low conversions and ultimately leads to failure for these businesses.
If you don’t want to be one of those companies, you are in the right place.
In this webinar, we covered 10 strategies that can help improve your conversions and grow your business as a result!
Find recordings here: https://www.youtube.com/watch?v=V-m87nXAcqg
Is revenue growth a top priority for HubSpot in 2015? Are you confident that your strategy is strong enough to deliver that growth? Grow With HubSpot was an exclusive workshop to teach Sydney marketers how to use inbound marketing to increase their businesses' market share and make this a year of remarkable growth.
The Evolution of the
Sales and Marketing Relationship
In early 2014, HubSpot and LinkedIn wanted to gain knowledge about current processes and
collaboration between marketing and sales.
There are hundreds of inbound marketing metrics you can use to evaluate the effectiveness of your business’s inbound marketing plan. But how many of them can really indicate how well you are doing in terms of business outcomes (sales & revenue)?
Content Marketing for the Savvy FinTech Entrepreneurjwalovit
In the highly competitive FinTech market, how can you best engage with potential customers? Content marketing is a proven approach to improve your visibility and connect with potential customers. This session will focus on how entrepreneurs can leverage this strategy. When people remember about 10% of the information they hear within three days, it becomes very important to make sure that the content you create is retained by your customers and brings them back.
The session addresses the following topics:
- Core inbound content marketing funnel strategies
- What kind of content is most consumed
- What kind of content might be right for your target market
- Strategies to create content and platforms for serving it up
- Various dollar saving strategies to develop content and your audience
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici
There’s no doubt that you have ambitious growth plans for your business this year, but is your digital marketing strategy set up to propel you towards meeting (and hopefully exceeding) those goals?
Join us and learn how to use inbound marketing to grow your business online. In half a day, you’ll learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
http://offers.hubspot.com/grow-with-hubspot-melbourne
Get better at digital marketing and avoid “random acts of marketing”
Digital marketing isn’t just a cheaper way of doing what we used to. Digital marketing is all about targeting, personalisation and engaging with the right people at the right time.
In this presentation, we look at how marketing acts as a wing man for sales – setting up the right conversations. In the age of the evolved B2B buyer, inbound marketing plays an increasingly important role in attracting the right customers. We look at how search, content and social media are key in attracting customers like a magnet. We look at the most effective digital marketing tactics and explore best practices, hints and tips for optimising your digital marketing activities.
Key topics include:
How to fill the funnel using inbound and outbound techniques
The most effective lead generation tactics
The importance of social media and search marketing
Your customers and prospects are going to the web to do research on who to buy from. In fact, 60% of your sales funnel is now taking place in the digital space. Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media, email marketing or content marketing to improve their business results.
Knowing when is the right time to invest in growth, what should be the team size and structure can be overwhelming. I am sharing a few pieces of advice in this presentation that I hope you will find useful to build your first growth team.
How to Generate Content for Demand and Lead Generation Gabrielle Hailmann
Before generating content this is a must read. Learn the digital persuasion sequence - the right strategy, content and marketing channels that will drive your customers to buy.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Grow with HubSpot - Auckland - July 2016Ryan Bonnici
Join local marketers in your area for Grow with HubSpot, an event series that will teach you how to use inbound marketing to help your business achieve remarkable growth.
#StartupLife: Scaling Fast With a Micro Team | Growth Festival 2021Joelle Irvine
How do you ramp up fast with a conservative budget and small team? How do you balance expectations of fast ROI and attracting, reaching, and selling to the right audience?
Joelle Irvine, the Head of Growth and Marketing at Billdr, shares her experiences and learnings from her first year at the home renovation marketplace, where they have grown from one to three cities – and two countries – in six months.
Key takeaways:
• How to prioritize short vs. long-term goals
• How to balance brand awareness and conversion efforts
• How to make data-driven decisions and when to experiment
Presented at the Growth Festival, hosted by Digital Ethos on October 1, 2021.
Discover how to generate demand for your products and services to increase your sales. Learn the demand generation process and content strategy that aligns with lead generation and the buyers journey to effectively increase revenue for your business.
Inbound Marketing - Get Found by More Customers (Glasgow)HubSpot
Learn about getting found and converting more online traffic into customers and how to analyze your results for continuous improvement. This presentation was delivered as a Keynote for the Scottish Enterprise Winning Through Innovation event on Fri/Jun 17th in Glasgow. A copy of the handout used to power the 2nd half workshop can by found by searching for ’Inbound Marketing Content Workshop’
Transformación Digital con Chatbots y Conversational Marketing. Santiago HubSpot User Group 2019. Impulsando mejores conversaciones alrededor de Marketing, Ventas y Servicios.
Del embudo tradicional al modelo circularIDS Agency
Del embudo tradicional al modelo circular, Santiago HubSpot User Group 2019. El embudo era una gran forma de ver el negocio cuando nuestro marketing y ventas eran la voz más fuerte en el mercado.
Todo lo nuevo en Inbound y HubSpot para 2019IDS Agency
Como ya sabes David Torres, LatAm Sales Manager de HubSpot, estará en Santiago este 12 de octubre para compartir las principales novedades y nuevos desarrollos que HubSpot anunció en Boston entre el 4 y el 7 de septiembre:
Productos
Estrategias
Procesos
Y más
El embudo tradicional vs el modelo circularIDS Agency
El embudo era una gran forma de ver el negocio cuando nuestro marketing y ventas eran la voz más fuerte en el mercado. Pero hoy la voz más fuerte es la de los clientes
Servicios y productos on-demand, comida a domicilio en dos clicks, las compras del supermercado sin tener que visitar un sitio web... bienvenidos a la era de la conveniencia: gratificación instantánea y comodidad sin precedentes.
Carolina Samsing, Marketing Director para LatAm de HubSpot, viene al Santiago HUG para hablar de cómo crecer en este nuevo mundo digital centrado en el cliente. En este evento aprenderás:
Cómo superar las limitaciones del embudo lineal con el modelo circular o Rueda Inbound
El negocio centrado en el cliente y la alineación de ventas, marketing y servicio
Qué es la era de la conveniencia y por qué afecta tu negocio
De "contar para vender" a "vender resolviendo"
Cómo conectar con tus clientes en este nuevo paradigma y más
Sobre Carolina Samsing
Carolina Samsing es Marketing Director Latin America & Iberia de HubSpot. Su pasión es ayudar a las empresas latinoamericanas a crecer con el método inbound. Es titulada de la Pontificia Universidad Católica de Chile y MBA de la escuela de negocios Franklin W. Olin de Babson College.
Cómo fortalecer el futuro del negocio con el Inbound IDS Agency
Todas las empresas quieren crecer, pero pocas están dispuestas a cambiar.
Para crear ventajas competitivas que permitan lidiar con el cliente moderno –que siempre exige más–, las organizaciones tradicionales necesitan una nueva mentalidad.
En este webinar aprenderás:
- Los fundamentos de la filosofía Inbound
- Cómo mantener la brújula frente a los cambios del consumidor
- Cómo aplicar estos principios del Inbound ahora
- Ejemplos de empresas que han aplicado con éxito los pilares del Inbound, y más
El Código Cultural de IDS - “Ningún líder -y ninguna empresa- logra el éxito sin gente increíble. De hecho, podría argumentarse que no hay un buen líder si no construye antes un equipo increíble” — Dharmesh Shah
Cómo adaptar tu marketing y ventas al comprador modernoIDS Agency
El comprador de hoy no quiere que le vendan. Quiere comprar a su ritmo. Por ello busca un guía que lo lleve a la decisión más satisfactoria y adecuada para sus necesidades.
Y si quieres conectar con él como si fuera 2007, pierdes tu tiempo. Todos ignoramos avisos y mensajes que no nos interesan.
Las estrategias tradicionales –centradas en la marca, invasivas e interruptivas– ya no funcionan. Lo que sí funciona es alinear marketing y ventas pensando en el cliente.
Únete a José Manuel Jiménez (Webdox), José Martins (HubSpot) y Renzo Dasso (IDS Agency) en un webinar que analizará la realidad del consumidor moderno y por qué todo equipo de venta B2B necesita nuevas competencias y estrategias para crecer en este nuevo paradigma.
En una hora aprenderás:
- Por qué alinear las áreas de ventas y marketing es crucial para cumplir tus metas de facturación
- Cómo alinear tu ciclo de venta al nuevo embudo de negocios
- Cómo los líderes top de marketing y ventas mantienen el ritmo frente a los rápidos cambios del mercado
- Las consideraciones que debes tener en mente al elegir un software integrado de marketing y venta
- Cómo conseguir apoyo interno o abrir la discusión en torno a iniciativas de habilitación de ventas en tu organización
El informe de referencia sobre el marketing y las ventas en Latinoamérica
Accede a los datos más recientes acerca del estado del inbound marketing y ventas inbound en Latinoamérica. Accede a los datos más recientes acerca del estado del inbound marketing y ventas inbound en Latinoamérica
El Inbound se basa en la creación de contenido de calidad que atrae al público a tu producto o servicio de manera orgánica.
Desde el momento en que un visitante ingresa a un sitio, comienza su camino en la metodología Inbound, que lo lleva a ser desde un extraño a un cliente en cuatro etapas
La primera reunión del Santiago HubSpot User Group de 2017 reunió a un centenar de ejecutivos de marketing y ventas en la Universidad Adolfo Ibáñez.
José Martins, un Consultor Senior de Inbound de HubSpot, viajó directamente desde el corazón de Boston.
En el taller conversamos sobre:
• Hacer crecer tu negocio generando Leads de alta calidad
• Concretar ventas usando la metodología de ventas Inbound
• Gestionar tu embudo de ventas usando tu CRM
• La importancia de unir tus estrategias de marketing y ventas
Para más información pueden acceder a los siguientes vínculo:
https://www.ids.agency/es/inbound-marketing/blog/alinear-marketing-y-ventas-experto-en-inbound-sales-conversa-en-chile
https://www.ids.agency/es/inbound-marketing/blog/experto-de-hubspot-explica-la-mejor-forma-hacer-marketing
El trabajo de José Martins en HubSpot es el ayudar a los negocios de Latinoamérica a crecer a través del "Stack" de Crecimiento (HubSpot Growth Stack). Originario de Venezuela, el ingeniero se mudó a Boston para obtener un MBA en Emprendimiento y Finanzas.
Además, es un Chef certificado de Le Cordon Bleu y ha cocinado en un restaurán con estrellas Michelín cerca de Barcelona. Es padre de dos niñas y sueña con algún día ir al espacio.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
3. #GrowWithHubSpot
DAN
TYRE
Empleado # 6 en HubSpot
Inbound Marketing Pioneer
Mentor, Asesor, Blogger, Orador
INTENTAR TAMBIÉN HACER
BUENAS COSAS PARA EL
UNIVERSO
@dantyre
14. #GrowWithHubSpot
Buyers want to connect with sales during the consideration stage
19%
Awareness stage - when I’m first learning about
the product
60%
Consideration stage - after I’ve researched and
have a shortlist
Decision stage - after I’ve reviewed my shortlist
and am ready to buy
20%
Base: 505 global consumers
Source: HubSpot Sales Perception Survey, Q1 2016
At what point during your buying process do you want to talk to a salesperson?
17. #GrowWithHubSpot
is an approach focused on
attracting
customers through content and interactions that
are relevant and helpful — not interruptive.
Inbound
28. #GrowWithHubSpot
69%Listens to my needs
61%Provides relevant information
51%Responds or gives information in a timely matter
49%
Provides a range of options even beyond
his/her business offering
How to improve the sales experience according to buyers
Base: 505 global consumers
Source: HubSpot Sales Perception Survey, Q1 2016
What can a sales representative do to make the experience positive?
29. #GrowWithHubSpot
Marketing & Sales
Need to Provide
Buyer Wants
Personalization
Automation
Self-service
Listen to specific needs
Provide relevant information
Respond in a timely manner
Provide a range of options
33. #GrowWithHubSpot
At its core, INBOUND is
about building relationships
with your audience by
providing them with value
…way before they are ready to
purchase your products
38. #GrowWithHubSpot
Marketing & Sales
Need to Provide
Buyer Wants
Personalization
Automation
Self-service
Listen to specific needs
Provide relevant information
Respond in a timely manner
Provide a range of options
So the world changes every day in thousands of ways, but the thing that change that sticks out to me the most is just how fast all of us are losing patience with absolutely everything.
For those of you who aren’t familiar, outbound is very seller-centric. The seller decides what they want to share and they go about sharing it through cold calling, cold emailing and interruptive ads. Inbound flips the old playbook on it’s head and instead, is entirely buyer-centric. Inbound focuses on attracting buyers to your brand through helpful and relevant content, SEO and free tools or freemium products.
Another way to think about the two is like this. Outbound is similar to a megaphone, sharing your message outwards to the world with little focus on who the message reaches. Inbound is similar to a magnet, that attracts people to your content because they’re actively seeking a solution to a specific problem.
Let me give you an example of how this works.
[includes a build]
This is inbound marketing. Attracting buyers to your business by providing content that is helpful and relevant to their situation.
But in 2017, inbound marketing isn’t enough.
Why? Well, let me give you an example.
Sometimes we’re getting ready to launch a new product or campaign and we’re SUPER excited about it. And this is probably something we’ve been thinking about for a long time and that we’ve worked tirelessly to bring to market. We really believe it’s going to make our buyers’ lives easier.
So the marketing team builds this massive campaign. They’ve thought carefully about who would benefit most from this and what pains it will solve for them and have put together all sorts of relevant and helpful content related to this new launch. Plus they’re using their blog, email, social channels, social advertising, and their website to promote this new product.
They’ve built an inbound marketing campaign.
https://www.stocksy.com/777986
But what about the sales team? They’re likely planning their own campaign.
Have they coordinated with the marketing team to make sure what they have planned is not duplicating efforts? Are they equipped to understand what content the buyer has consumed and what actions they’ve taken on your site so they can pick up the conversation where the prospect is in their buyer journey?
Most likely the answers to these questions are no.
The problem is that this is what this campaign looks like to your buyers…
https://www.stocksy.com/1172745
In the past, our sales team would have been speaking with the buyer through all three of these stages: Awareness, Consideration, Decision.
When we asked buyers when they want to connect with sales today, 60% said only after I’ve researched and have a shortlist of companies to consider.
Today, the point where the sales conversation starts is much more varied. Which makes it even more important to understand exactly where the buyer is in this journey.
https://research.hubspot.com/reports/buyers-speak-out-how-sales-needs-to-evolve
[includes builds]
Turns out, as a whole, we haven’t don't a great job yet.
When we went out and asked people about trust and relationship-building, we found that salespeople and marketers are trusted by 1% and 0% of people, respectively. Ouch!
Look at this! People trust their barista more than a marketer or salesperson. They’re buying a $5 coffee from their barista, but they’re likely purchasing a much higher ticketed item from their marketer or salesperson, yet they trust their barista more.
https://research.hubspot.com/charts/marketing-and-sales-not-considered-trustworthy
Going forward, we need to be providing an end-to-end inbound experience.
No matter how hard marketing and sales work individually to keep the buyer’s best interest in mind, it’s not enough if they’re not in sync with each other. We need to be approaching our complete buyer journey in an inbound way, from marketing to sales to our interactions once they’re a customer.
Inbound is an approach to marketing and sales that focuses on attracting buyers through not just content, but also interactions that are relevant and helpful.
So what specifically has changed with our buyers and with ourselves as buyers?
Our threshold of frustration keeps dwindling. It’s the lowest, it’s ever been. We have no patience for anything that disrupts our day.
Any of this sound familiar? Let me put it into the context of our day-to-day lives.
Gahh!!
They’re completely freaked out! Look at how much information we’re throwing at them! They didn’t ask for this. They’re not even sure they need this product we’re selling.
When marketing and sales aren’t in close alignment, this is the result.
In this scenario, we’re not taking into account our buyers’ current needs. We’re following marketing and sales strategies that have been successful in the past, but don’t meet the needs of today’s buyers.
(hang head and sigh loudly)
What I’m trying to say is that as a human race, our patience is at an all time low. Which means that our jobs as salespeople, as marketers, is harder than ever before because people are just hyper temperamental.
[istock #603274790]
Buyer expectations are much higher than ever before and there’s much less margin for error, which mean that any hiccup in the experience can turn your buyers away.
10 to 15 years ago we had a handful of craft breweries.
Craft beer in Austin used to be synonymous with Lone Star, right?
#updatebycity
https://www.stocksy.com/111700
For reference in other cities:
San Fran - Anchor Steam
Austin - Lone Star
Today, you think of craft beer and you think of bars like Bangers on Rainy Street where the choices are endless. And it’s so hard to decide because they’re all good!
#updatebycity
https://www.stocksy.com/360858
For reference in other cities:
San Fran - Toronado
Austin - Bangers on Rainy Street
So supply is up, but demand is flat for most of us, which leads to increased competition.
Ok, now when competition gets tough, you have two options: Number One...
...you could focus on differentiating beyond your product or service.
When there are so many other products or services out there to compete against, adding another feature isn’t going to make a difference, because your competitor is just going to add that same feature and you’re back to square one. Your product isn’t going to carry the day anymore.
Think of the beer taps. We just said how hard it would be to decide which beer to try - they’re all thoughtfully and carefully crafted beers - they’re all delicious. The way they differentiate is through the brand experience they create around that beer. They consider the design of the tap handle, the shape of the glass the beer is served in, the promoters they send to specific bars, how they engage you through social.
It still matters, of course, that you have a great product or service, but it’s IMPERATIVE that you also provide an EXCEPTIONAL buying experience. That’s going to set you apart from the 14 or 50 other vendors you’re competing against.
When we asked buyers what makes an exceptional experience…
69% said just listen to my needs - In other words, hear me out and understand what I’m trying to achieve. It’s inexcusable in 2017 not to listen.
61% said I really want you to share relevant information - In other words, I don’t need to hear about all the things, just the things I’m concerned about.
51% said respond to me in a timely manner - In other words, don’t leave me hanging, let me get to an answer quickly.
49% said provide a range of options for me - In other words, help me understand all the ways I could tackle this challenge in front of me. Don’t decide for me what I need, show me a few options and let me decide.
Source: https://research.hubspot.com/reports/buyers-speak-out-how-sales-needs-to-evolve
[includes builds]
Now this is what the buyer said. But let’s translate that into marketing and sales language. Basically, our buyers are telling us that they want personalization, automation and self-service options. Let’s dig into each of these.
The majority of consumers get frustrated when experiences aren’t personalized.
I can’t tell you how many emails I get daily that aren’t personalized or try to be personalized, but with the wrong information. I tune them out.
In fact, we all crave personalized experiences…
#updatebycity
A psychology study from the University of Texas attributes our preference for personalized experiences to two key factors: an innate desire for control and the need to limit information overload in our increasingly hectic lives.
Sources: HubSpot Blog: https://blog.hubspot.com/marketing/psychology-personalization#sm.0000f1i4yr10wveefuwrxgwf34x1rUniversity of Texas Study https://repositories.lib.utexas.edu/handle/2152/18054
START WITH YOUR GOALS
LEARN THE BASICS
SALES IS A PROCESS
MEASURE EVERY STEP
SELL TO PEOPLE WHO WANT TO BUY
Let’s recap: Our buyers want…
...which means we need to provide an experience that’s...
How many of us in the room feel like there’s a bunch of room for improvement on these things? (raise hand)
Well, the writing is on the wall here.
I see three easy, human and helpful ways that we can all begin adding value for our buyers, our customers.
Earlier we talked about how the smallest inconsistency or break in the buyer experience can turn buyers away from your product or service. The reverse is also true, small successes, moments of delight, ways that you help make the buyers life easier with your product or service, helps to build trust.
In a world where we so often communicate via a computer it’s even more important that we focus on creating a human experience where we’re showing our buyers and our customers that we value them, that we’re here to help them, that we care about them. And if we do this, if we can all today, right here, make a commitment to focus on bringing our marketing and selling and customer experience back to human, then perhaps we’ll find that in a few years time...
And that’s what we’re going to cover in this section. We’ve seen the strategy, now I get to pull back the curtain and show you the tactics. (0:10)
2 MIN | 47 MIN
This is Leroy, he is my mascot, this kid shows up on the internet more than cat video’s
I like to put him in my cheerleader presentation because he makes me smile – every time – he closes out and leaves my audience happier than a pothead in Colorado
Key Points:
Building a modern smarketing organization is key to helping companies generate more revenue