We are all asked to build products that people would pay for. Nothing wrong with that; but today, too much focus is being given to the 'paying' part and too less to the 'people' part. As entrepreneurs, lets remember that we started up to make people's lives better, first, and make money, next.

1. Humanizing
Entrepreneurship
Because we did not startup (only) for the money

2. What is happening?
Problems are being solved based (only) on what people
would pay for.

3. Is it wrong?
No.

4. Then what is?
Too much focus is on the ‘paying’ part and less on the
‘people’ part

5. How to fix it?
Simple. We need to put customer before cash.

6. Why?
Because it would make the customer happy.

7. So?
Happier Customers = More Sales = More Money.
And, the point of a customer isn’t to win a sale, but that of
a sale is to win a customer

8. Sounds intriguing?
Vote for this lecture on The Goa Project funnel, and see
you there!