Download as PDF, PPTX
Uploaded byJoseph Gelman
The Case for Visual Rhetoric
The document discusses Aristotle's rhetorical triangle which emphasizes that effective communication appeals to logos (logic), pathos (emotion), and ethos (credibility). It notes that most presentations focus too much on just one aspect such as facts and data but neglect emotion and credibility. Effective presentations need to appeal to all three to make an impact. Visuals like pictures and graphs can help illustrate complex concepts and data to engage the audience on multiple levels.
More Related Content
The Case for Visual Rhetoric
- 1.
- 2.
- 3. Aristotle’s Rhetorical Triangle Emotion Credibility Logic MostPresentations Focus Way Too Much On This
- 4. Aristotle’s Rhetorical Triangle Emotion Credibility Logic AndEnd Up With Slides Like This
- 5. Would this admake you want a Big Mac?
- 6.
- 7. Aristotle’s Rhetorical Triangle Logic Emotion Credibility It’s ImpossibletoMake an ImpactWithout Appealingto These as Well
- 8.
- 9.
- 10. Why just explainthe Fine Print?..
- 11. When you canshow the Big Picture
- 12. Pictures are Powerful Theycan be loaded with context and meaning.
- 13. Data Can BeVisual When hard numbers are needed, illustrate context graphically.
- 14. With So ManyTools...
- 15. Why Use JustOne?
- 16.