The document discusses an upcoming forum on running IT as a business featuring thought leader Chris Potts. The forum will explore governance strategies for IT and where organizations are in terms of evolving practices, from technology to exploitation to "fruition" where true value is delivered. Attendees will receive Potts' book and have the opportunity to network, share experiences, and debate best practices with peers. The goal is to help participants decide where they are and what they could achieve next in effectively applying governance while striving to run IT as a business.