Matthew Buckland has worked in digital media and marketing for over 15 years. He founded Burn Media, a digital agency, which he later sold. In this presentation, he discusses the changing business of media over time, from print to digital, and the need for media businesses to adapt innovative business models to diversify revenues beyond advertising. He also shares lessons from building and selling his own business, including the importance of culture, opportunism, persistence, and not waiting for perfection before taking action and learning from failures.