Cape Town Design Capital Silicon Cape
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Cape Town-- designing a better city. how technology and the silicon cape adds to one of the most beautiful cities in the world
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Fintech in insurance. Focus on RoboAdvice - Changing the face of wealth management landscape on back of trend of “self-service”, disintermediation, automation spurred by the internet.
The podcasting revolution
The document discusses the resurgence of podcasting and its impact on radio. Podcasting has become mainstream due to improvements in technology like Bluetooth audio, increased bandwidth, and dedicated smartphone apps. Podcasting presents both an opportunity and competition for radio as it offers targeted niche content. Radio risks losing its audience to podcasting but could also "own" the podcast revolution by promoting new podcasts and using existing platforms to cross-promote. The future of media will increasingly involve digital platforms and podcasting.
Rethinking publishing in the content marketing era
The internet has instigated a dramatic fall in the economics of media. Competition for both revenue & reader attention. Media & advertisers need to figure out a new paradigm: platforms, ad formats, content types, distribution & business models
Technomadic Social Media
This document introduces social media and discusses its importance. It defines social media as content and connections created by people or companies using online or mobile applications to collaborate, communicate, share, and influence others. It notes that social media allows networking on a grand scale more efficiently and cheaply than traditional media. Examples mentioned include how Obama used social media in his election campaign and the Vatican's use of YouTube. The document discusses that while some executives dismiss social media, it can boost productivity and create an open culture that values transparency, collaboration, and innovation. It also notes tensions between sharing and privacy on social networks.
Mobile Strategy @ 20FourLabs
The document discusses the growth of mobile technology and its significance. It notes that there are now more mobile users than TVs, internet users, PCs, and cars. Mobile is becoming a mass medium, especially in South Africa. For businesses, mobile represents a new audience and environment that requires a different approach than the desktop web. The document provides recommendations for media companies on developing a mobile strategy, including whether to use WAP sites or apps and what domains to use. It also discusses opportunities for monetization through advertising on mobile.
Innovations with Citizen media
1. 24.com is a South African website that ranks 5th in the country according to Comscore and has a business model focused on harnessing user-generated content (UGC) from a network of journalists, writers, and commentators to deliver thought-provoking content.
2. The site takes an editorial approach to UGC by editing all submissions and maintaining basic guidelines, while not paying contributors who write for passion and influence.
3. Key principles for media to intelligently integrate UGC include not abandoning gatekeeping of content, elevating expert readers and contributors, and focusing on quality over being purely open platforms for any content.
4. Partnerships and collaboration between media and bloggers can help
The future is mobile
The document discusses the growth of mobile internet usage and its significance. It notes that there are now 3.3 billion mobile users worldwide, representing half of the global population. Mobile internet usage in South Africa has also grown substantially, with the country now ranking 6th globally in terms of mobile internet traffic. The mobile platform allows reaching broader and more diverse audiences than traditional online and offline media.
The Numbers Game
1. Embrace multiple platforms like mobile and social networks to reach more users. Mobile devices are becoming the primary way many access the internet.
2. Aggregate content from other sources like blogs and competitors to become a hub of information. Allow users to add their own content as well.
3. Tag content thoroughly and develop semantic layers to automatically generate related articles and unlock archived content for users. This improves searchability and the user experience.
Media 2.0 & social media
This document discusses the changing media landscape and the rise of web 2.0. It emphasizes harnessing user intelligence and content, building community through participatory and inclusive platforms, and developing sophisticated relationships with users. It provides examples of how media companies can adopt aspects of blogging and social media to engage users while maintaining editorial standards.
Business Of Social Media
The document discusses the business opportunities of social media and networking. It outlines how networking is a natural human urge and social media allows networking to take place on a larger scale more efficiently. Several types of social media are described that can be used for both external and internal business purposes, including blogs, niche networks, LinkedIn, Facebook, microblogging and wikis. Control of social networks will become increasingly important for businesses to connect with customers, partners and employees.
Future Web Trends - at Innovation series with Jimmy Wales
Presentation on future web trends, presented at the iCommons "Innovation Series" with Wikipedia founder Jimmy Wales
Media 2.0 (Presented Dublin, IFRA)
How online media should approach web 2.0 and how the online newspaper I run, Mail & Guardian Online, embraced Web 2.0
How online fits into the marketing mix
A presentation by the South African Online Publishers association on the local online advertising market
Online media: growing pains
Rupert Murdoch discusses the growing pains of online media and the need to adapt quickly to changes in how young people access news. He notes that the next generation wants control over their media and news when, where and how they want it. Unless the media industry awakens to these changes and adapts, companies will disappear or become irrelevant. New revenue streams, audiences and types of journalism are emerging online. The rise of citizen media through blogging may lead to a power shift and change in the media model. Mainstream media needs to embrace and utilize citizen media through platforms, linking to blogs and allowing more user control over content.
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The business of media: The story of a digital agency and media entrepreneur
The business of media: The story of a digital agency and media entrepreneur
Rethinking publishing in the content marketing era
Rethinking publishing in the content marketing era
Future Web Trends - at Innovation series with Jimmy Wales
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Cape Town Design Capital Silicon Cape
- 1. capetown designing a better city Matthew Buckland Managing Director Creative Spark Interactive IMG SRC: Flickr
- 3. making cape town a continental technology hub like silicon valley
- 4. attract talent. encourage, support & inspire entrepreneurial ventures
- 5. why cape town? infrastructure, compact, existing internet companies
- 7. beautiful.
- 8. how the internet is changing the world
- 9. age of entrepreneur entrepreneurial activity like we have never seen before as a result of low barriers to entry on the internet
- 10. we are mobile increased mobility: always connected, can work anywhere. that’s why geeks choose Silicon Valley, that’s why they choose the “Silicon Cape”
- 11. a design revolution technology & design are critical partners. we are seeing a design revolution in technology. an entire industry created called “usability”. and it’s no co-incidence that the world’s biggest company has the most functional, beautiful products.
- 13. evolving web Browser: Web in your browser Virtual: Web in virtual worlds Augmented: Web “in the city”
- 14. the web as part of Cape Town’s streets
- 15. Cape Town’s design is as much virtual as it is real.