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Media 2.0 & social media

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Matthew Buckland
Matthew Buckland

This document discusses the changing media landscape and the rise of web 2.0. It emphasizes harnessing user intelligence and content, building community through participatory and inclusive platforms, and developing sophisticated relationships with users. It provides examples of how media companies can adopt aspects of blogging and social media to engage users while maintaining editorial standards.

BusinessNews & Politics
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media 2.0 Matthew Buckland www.matthewbuckland.com
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