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The podcasting revolution
The document discusses the resurgence of podcasting and its impact on radio. Podcasting has become mainstream due to improvements in technology like Bluetooth audio, increased bandwidth, and dedicated smartphone apps. Podcasting presents both an opportunity and competition for radio as it offers targeted niche content. Radio risks losing its audience to podcasting but could also "own" the podcast revolution by promoting new podcasts and using existing platforms to cross-promote. The future of media will increasingly involve digital platforms and podcasting.
The podcasting revolution
- 1. THE GREAT PODCASTRESURGENCE AND THE REBIRTH OF RADIO Matthew Buckland | Creative Spark | www.creati vespark.co.za RADIO DAYS AFRICA 2015 | Johannesburg
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- 5. SRC: KPCB InternetTrends 2013, Mary Meeker
- 6. SRC: AP via@NBCNews
- 7. An “old” digitalmedium has reinvented itself. More than 10 years ago: high hassle factor, only for the hardcore geeks. Could not crack drivetime.
- 8. Platform and technologicalchanges propelled podcasting into the mainstream. Here are seven reasons why: 1. Bluetooth audio 2. Bandwidth 3. Better content 4. Smartphones 5. Dedicated apps 6. Connected car OSes 7. The fitness revolution INTO THE MAINSTREAM
- 9. Targeting niche audiences makes contentmore relevant and a strong alternative to “hit & miss” mass appeal mediums. (Advertiser friendly too!) CONTENT
- 10. Podcasting presents bothformidable competition and a wonderful opportunity for radio. In fact radio has a competitive advantage over all other mediums and the podcasting revolution is there for the taking. Local radio is currently doing a poor job and not yet woken up to the opportunity, largely viewing podcasting as an extension or duplication as opposed to a medium in its own right. RADIO 2.0
- 11. Radio can “own”the podcasting revolution. It has the heritage, competitive advantage and existing platforms to cross-promote new podcast mediums. But also new opportunities for non-radio media, as now the “broadcast” barrier to entry has plummeted. END OR REBIRTH?
- 12. BUSINESS MODEL Podcast digitalrevenue models will work because the advertising model is directly translatable. This is unlike struggling online publishers from the print world who face multiple challenges, including a poorly adapted advertising model (the banner) and massive competition from likes of Google and Facebook for the digital marketing pie.
- 13. IMAGINE THIS… IN THEFUTURE…
- 14. TV, Parrot here Herealready... and now hitting the mainstream
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- 18. Find article at URL:http://memeburn.com/2015/01/the-great-podcast- resurgence-and-the-rebirth-of-radio/ or GOOGLE “Memeburn podcasting revolution buckland” THE GREAT PODCASTING REVOLUTION
- 19. THANK YOU TWITTER: @matthewbuckland EMAIL:matthew@creativespark.co.za