The document discusses the growth of mobile internet usage and its significance. It notes that there are now 3.3 billion mobile users worldwide, representing half of the global population. Mobile internet usage in South Africa has also grown substantially, with the country now ranking 6th globally in terms of mobile internet traffic. The mobile platform allows reaching broader and more diverse audiences than traditional online and offline media.

1. 24.Com Roadshow SEPTEMBER 2008 The future is mobile MATTHEW BUCKLAND GM: PUBLISHING

2. These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. mobithinking.com They’re wrong.

3. It’s much, much bigger than that. mobithinking.com

4. 1,5-billion television viewers 1,4-billion paid newspapers readers 1,1-billion desktop internet usage users Source: Reuters

5. 3,3bn mobile users (or half the world’s population) Source: Reuters

6. In South Africa… mobithinking.com Jumped to 6th place in the top 10 list of countries, displacing China and the United States respectively. (Opera mini stats: Aug 2008)

8. mobithinking.com

9. mobithinking.com

15. New online audience Broader, bigger audience New LSMs, age groups A “mobile” audience Weekend, after-hour useage

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17. Thank you.