The Body Shop provides unique services like offering products in multiple sizes and a refill program. They ensure consistency across stores by maintaining the same look, feel and focus on friendliness. They have also implemented smart franchising by only allowing those who share the company's passion. Additionally, The Body Shop engages in various social and environmental causes through their public relations and marketing programs to promote their brand.

1. Drew Kessler Tea Tree Systems The Body Shop

2. Table of Contents Why do people buy from The Body Shop? Unique Services Consistency and Care Smart Franchising Marketing/ Public Relations Conclusion Works Cited

3. Why do people buy from The Body Shop?

4. Provides Unique Services Provides each product in five sizes. Larger selection. Refill service with 15% discount. Less expensive than exclusive department store lines. Suggestion boxes in every store. Create better products to match customer needs.

5. Consistency and Care All natural products. Detailed product information provided Every store has the same look and feel. Focused on friendliness. Customers feel as if they are contributing to a cause

6. Franchising Increased brand recognition. Only allowed franchising to those who shared the companies passion. Club membership card. Special deals for all members.

7. Public Relations/ Marketing Programs involved in: Activate Self Esteem Say Yes to Safe Sex. Stop Animal Testing Cruelty Free. Support Community Trade Hand Crafted Accessories. Protect Our Planet Bag for Life. Defend Human Rights Stop Sexual Trafficking of Young People. Stop Violence in the Home.

8. Conclusion Why do customers buy from The Body Shop? Unique Services Consistency and Care Smart Franchising Marketing/ Public Relations

9. Works Cited The Body Shop International. (2010, March 3). The Body Shop Home. Retrieved from http://www.thebodyshop-usa.com/index.jsp?cm _re=Tyra_SkinCareKits New-_-Navigation-_-logo Harvard Business Review, July 1995, “The Body Shop International”. P. 1-13

10. ANY QUESTIONS?