Esohe Omoruyi - The Body Shop International PLC - HUBFORUM Paris 2013
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HUBFORUM PARIS 2013 Panel : Fashion & Beauty 2.0 Intervenant : Esohe Omoruyi - International Head of Digital International E-Commerce - The Body Shop International PLC http://www.hubforum.com/paris/2013/ www.hubinstitute.com
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The document provides an analysis of The Body Shop brand in Korea. It includes sections on the brand overview, target segments, value curve compared to competitors, and brand platform. The Body Shop has been in Korea since 1997 and focuses on beauty, fair trade, and natural products. It has over 150 stores and 1.4 billion in global sales. The analysis identifies the brand's core values such as being against animal testing and promoting human rights and the planet. It also describes the target segments and competitors to help inform recommendations for improving the current marketing mix.
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The Body Shop was founded in 1976 by Anita Roddick in the UK. It sells cosmetics and skin care products. One of its best-selling products is Shea body butter. The Body Shop's target market includes women aged 20-40 who care about the environment and fair trade. It positions itself as an eco-friendly brand compared to competitors like L'Oreal and Nivea. A SWOT analysis identifies its strengths as its brand reputation and niche market leadership, while weaknesses include a small number of stores and mature products. Goals are to refresh its image, expand its target market and reinforce its environmental policies. The strategic option is to reinvent products and shops to attract younger customers while keeping its eco
The Body Shop
Anita Roddick visited a natural cosmetics shop in California in 1970 which inspired her to open her own body shop in the UK in 1976 using similar business models and products. The Body Shop grew rapidly at 50% annually and had over 2,600 locations globally by 2006 when it was acquired by L'Oreal. The Body Shop is known for its natural ingredients, community values including fair trade and human rights, and being against animal testing. It launched in India in 2006 and runs franchised stores of 2,000-5,000 square feet that display products by ingredient.
The body shop
The Body Shop operates over 2,500 stores worldwide selling cosmetics and body care products. It was founded in 1976 and is now part owned by L'Oreal. The Body Shop started operations in Pakistan in 2006 and operates in four major cities. It uses natural ingredients and is against animal testing. To increase sales in Pakistan, the Body Shop should launch TV advertisements, educate customers on product uses, expand to more cities, offer marketing campaigns and discounts to attract a broader customer base. Feedback on this summary is welcome.
The body shop
The Body Shop produces beauty products inspired by nature and made ethically. It believes the only way to beauty is nature's way, and sources natural ingredients globally while protecting the planet. Though now owned by L'Oreal, it stays committed to its values of responsibility and public good over private greed. The document discusses conducting a SWOT analysis, segmenting the market between men and women aged 20-40, and setting objectives around sales growth, product trials, brand awareness, and repeat buyers over the next 12 months.
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Location
Promotions
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Competive Analysis
Swot
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Target consumer
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The document provides an analysis of The Body Shop brand in Korea. It includes sections on the brand overview, target segments, value curve compared to competitors, and brand platform. The Body Shop has been in Korea since 1997 and focuses on beauty, fair trade, and natural products. It has over 150 stores and 1.4 billion in global sales. The analysis identifies the brand's core values such as being against animal testing and promoting human rights and the planet. It also describes the target segments and competitors to help inform recommendations for improving the current marketing mix.
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analisis lengkap mengenai The Body Shop
Analisis STP, Analisis marketing mix, history the body shop
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The Body Shop was founded in 1976 by Anita Roddick in the UK. It sells cosmetics and skin care products. One of its best-selling products is Shea body butter. The Body Shop's target market includes women aged 20-40 who care about the environment and fair trade. It positions itself as an eco-friendly brand compared to competitors like L'Oreal and Nivea. A SWOT analysis identifies its strengths as its brand reputation and niche market leadership, while weaknesses include a small number of stores and mature products. Goals are to refresh its image, expand its target market and reinforce its environmental policies. The strategic option is to reinvent products and shops to attract younger customers while keeping its eco
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Anita Roddick visited a natural cosmetics shop in California in 1970 which inspired her to open her own body shop in the UK in 1976 using similar business models and products. The Body Shop grew rapidly at 50% annually and had over 2,600 locations globally by 2006 when it was acquired by L'Oreal. The Body Shop is known for its natural ingredients, community values including fair trade and human rights, and being against animal testing. It launched in India in 2006 and runs franchised stores of 2,000-5,000 square feet that display products by ingredient.
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The Body Shop operates over 2,500 stores worldwide selling cosmetics and body care products. It was founded in 1976 and is now part owned by L'Oreal. The Body Shop started operations in Pakistan in 2006 and operates in four major cities. It uses natural ingredients and is against animal testing. To increase sales in Pakistan, the Body Shop should launch TV advertisements, educate customers on product uses, expand to more cities, offer marketing campaigns and discounts to attract a broader customer base. Feedback on this summary is welcome.
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The Body Shop produces beauty products inspired by nature and made ethically. It believes the only way to beauty is nature's way, and sources natural ingredients globally while protecting the planet. Though now owned by L'Oreal, it stays committed to its values of responsibility and public good over private greed. The document discusses conducting a SWOT analysis, segmenting the market between men and women aged 20-40, and setting objectives around sales growth, product trials, brand awareness, and repeat buyers over the next 12 months.
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About the Brand
Ojectives of the project
Milestones
Core Values
Product Categfory & Price Range
Location
Promotions
Integrated Marketing Communication
Competive Analysis
Swot
Pest
Target consumer
Why Agra
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Supply chain
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The document provides a marketing analysis of The Body Shop, a cosmetics company known for cruelty-free products made from natural ingredients. It discusses The Body Shop's target demographics of women aged 18-55, geographic targets of urban areas, and competitors like Bath & Body Works. The analysis also examines The Body Shop's marketing mix, including similar product packaging, middle-end pricing, and promotion through word-of-mouth. In conclusion, the author reflects on learning about The Body Shop's business through this assignment.
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Technology, Service Innovation and Intrapreneurship in the Retail Industry
Technology, Service Innovation and Intrapreneurship in the Retail Industry
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...
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L'Intelligence Artificielle : levier du nouveau paradigme de l'expérience cli...
Si elle ne l'est pas déjà, l'intelligence artificielle va devenir un outil majeur dans la conception d'expériences client novatrices, personnalisées, en bref : différenciantes.
Dans cette présentation :
4 enjeux de l’IA comme levier d’expérience client
Chacun illustrés de 3 cas concret d’illustration et de best practices
HUBREPORT Best of CES 2018 Extrait
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/best-of-ces-2018/
Le HUBREPORT Best of CES 2018 donne une vue d’ensemble des tendances, des grandes annonces et des meilleures startups repérées au salon de l’électronique grand public de Las Vegas. Villes intelligentes, mobilité connectée, la montée de la commande vocale… Au-delà des prototypes et divers POC, misant parfois davantage sur le design et l’effet showroom du salon que sur une réalité de marché qu’on pouvait voir ces dernières années, le CES 2018 a révélé une industrie clairement plus mature et en pleine accélération sur les secteurs du transport, de la maison ou encore de la santé. Découvrez dans ce rapport de tendances les innovations et les insights qui, sans nul doute, pèseront dans vos choix stratégiques cette année.
HUBREPORT CES Unveiled 2018
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/best-of-ces-2018/
Toujours plus de surface d’exposition, toujours plus de pays représentés, toujours plus d’innovations : le grand rendez-vous international de l’électronique grand public qu’est le Consumer Electronics Show (CES) n’est plus à présenter. Du 9 au 12 janvier, Las Vegas sera la ville où les progrès technologiques se conjugueront au futur. De la robotique à la réalité augmentée et virtuelle, en passant par l’IoT et ses applications dans la ville connectée de demain, le CES présentera les dernières avancées internationales et sera le tremplin de plus de 900 startups. La grande messe américaine devra aussi compter sur la présence grandissante de la France, qui viendra témoigner de son dynamisme dans la Deep Tech avec ses 365 entreprises françaises exposantes.
En tout, ce ne sont pas moins de 170 000 visiteurs qui sont attendus, et autant de personnes à surprendre. Alors, accrochez-vous, et découvrez en avant-première dans ce rapport de tendances les innovations qui nous ont fait dire “Whoa” !
HUBREPORT Future of Social 2018 Extrait
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/future-of-social-2018/
Recherche d’authenticité, chasse aux fake news, rejet des interactions forcées et des messages publicitaires pré-formatés, montée de la micro-influence et percée du social selling... Autant de tendances fortes structurant l’univers des réseaux et des médias sociaux qui consacre plus que jamais la notion de communauté.
Des chatbots à la réalité mixte et immersive en passant par un usage toujours plus créatif de la data et de la vidéo, dont la Chine notamment donne un aperçu avant-gardiste, le HUBREPORT Future of Social Business & Marketing donne une vue d’ensemble des annonces et des innovations qui ont fait l’actualité des réseaux sociaux en 2017 et des tendances à anticiper en 2018. Avec une analyse approfondie de 8 grandes tendances, 34 cas pratiques, des avis d’experts et des interviews exclusives, ce rapport vous donne les clés pour optimiser votre stratégie digitale sur les réseaux sociaux en 2018.
Extrait HUBREPORT Future of Work 2017
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/future-of-work-2017/
Formation, recrutement, marque employeur, organisation du travail, nouveaux rapports des Millennials au travail et à l’entreprise : le numérique révolutionne en profondeur le monde du travail. La mutation en cours dessine un grand paradoxe que l’on peut aussi voir comme un juste équilibre et une harmonie des contraires. D’un côté, tiré par les progrès de l’intelligence artificielle, de la data et des technologies immersives, le digital rime avec toujours plus de robotisation, de prédictivité et de rationalité. De l’autre, le numérique plaide pour une société et une économie du travail qui replace l’humain au centre et lui redonne ses lettres de noblesse en valorisant plus que jamais l’empathie et l’intelligence émotionnelle.
La quête de sens n’a jamais été aussi forte, le collaboratif se normalise. Loin de s’opposer, la recherche de gains de productivité, au cœur de la machine algorithmique, va de pair avec celle d’un bien-être amélioré, clé de l’expérience employé et de la performance de l’entreprise.
Hubday Future of Work - Caroline Loisel et Emmanuel Vivier
Soft skills = 8 paradoxes face à la transformation digitale
HUBREPORT - HUBFORUM Paris 2017
Le HUBFORUM Paris 2017 a réuni pendant deux jours plus de 3 000 participants autour du thème «Accelerate ! ». Le premier temps de la transformation numérique des grands groupes, celui du réveil collectif, des POCs et de la communication institutionnelle doit laisser place au deuxième temps, celui de l’accélération, de l’industrialisation, du passage à l’ère de la
normalisation et du passage à l’échelle des nouveaux modèles d’affaires.
100 intervenants ont partagé leurs expériences, leurs conseils avisés, leurs réussites et leurs difficultés afin d’aider les entreprises à aborder 2018 avec sérénité, inspiration et créativité.
Retrouvez dans ce rapport les moments clés des quatre sessions du HUBFORUM Paris 2017.
HUBREPORT - Future of Data & CRM [EXTRAIT]
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/future-of-data-crm-2017/
En 2017, nous assistons à une multiplication des flux de données jamais été égalée auparavant. De la même manière que les nouvelles entreprises agiles (acteurs du numérique et startups) qui ont déjà commencé à redéfinir les règles de leurs marchés réceptifs, les grandes entreprises doivent apprendre à actionner dès aujourd’hui le volume d’informations disponibles. La bonne utilisation de ces Data leur permettra en effet de réinventer l’expérience d’achat, séduire une clientèle grandissante et exigeante ainsi qu’optimiser leurs processus de décision.
Les analystes du HUB Institute dévoilent dans cette étude les grandes tendances Data & CRM de l’année et les best practices associées permettant de définir une stratégie efficace :
Au programme de ce HUBREPORT Future of Data & CRM :
- Un rapport PowerPoint multimédia de plus de 115 slides sur 8 thématiques parmi lesquelles la gestion des Data en entreprise, les API, la Dataviz, la sécurité, l’IA ...
- Plus de 50 slides de best practices
- Des avis d’experts
HUB Report - HUBFORUM Paris 2017
Le HUBFORUM Paris 2017 a réuni pendant deux jours plus de 3 000
participants autour du thème «Accelerate ! ». Le premier temps de la
transformation numérique des grands groupes, celui du réveil collectif, des
POCs et de la communication institutionnelle doit laisser place au deuxième
temps, celui de l’accélération, de l’industrialisation, du passage à l’ère de la
normalisation et du passage à l’échelle des nouveaux modèles d’affaires.
100 intervenants ont partagé leurs expériences, leurs conseils avisés, leurs
réussites et leurs difficultés afin d’aider les entreprises à aborder 2018 avec
sérénité, inspiration et créativité.
Retrouvez dans ce rapport les moments clés des quatre sessions du
HUBFORUM Paris 2017.
HUBFORUM : 8 Tendances de la transformation digitale pour 2018
Lors de la 8ème édition du HUB Forum en 2018 (www.hubforum.com/paris), Emmanuel Vivier, cofondateur du HUB Institute (www.hubinstitute.com) a présenté les 8 tendances à suivre en 2018 en matière de transformation digitale #transfonum
[ETUDE] Future of Mobile 2017
Découvrez dans l'étude du HUB Institute les grandes tendances, best practices, chiffres clés et paroles d'experts sur le futur du mobile.
En savoir + sur le HUB Institute : hubinstitute.com
#VivaTech2017 DAY TWO by @hubinstitute
A multimedia digest of DAY TWO at #VivaTech by the HUB Institute.
Vivatech is an international show about innovation organized in Paris by Publicis Group & Les Echos Group.
HUB Institute is an international digital think-tank based in Paris. We accompagny big brands' digital transformation through conferences, training and researches. To learn more about us >> https://hubinstitute.com/
#VivaTech2017 DAY ONE by @hubinstitute
A multimedia digest of DAY ONE at #VivaTech by the HUB Institute.
Vivatech is an international show about innovation organized in Paris by Publicis Group & Les Echos Group.
HUB Institute is an international digital think-tank based in Paris. We accompagny big brands digital transformation through conferences, training and researches. To learn more about us >> https://hubinstitute.com/
[ETUDE] Future of Retail & E-commerce 2017
Découvrez les grandes tendances et les best practices pour le retail et l'e-commerce en 2017. Au programme : case studies, chiffres clés, paroles d'experts.
>> À télécharger ici http://hubklub.hubinstitute.com/hubreport/future-of-retail-2017/
9 tendances du Mobile World Congress 2017 par @hubinstitute
Le HUB Institute décrypte les tendances et les innovations du Mobile World Congress 2016 en direct de Barcelone.
Pour en savoir + www.hubinstitute.com
10 tendances retail à suivre en 2017
Aspect central de la transformation du retail, l’expérience client vit de profonds bouleversements impulsés par la digitalisation et les nouvelles attentes des clients, plus informés et plus volatils que jamais.
Le #CES2017 en 10 grandes tendances by @hubinstitute
Les analystes du HUB Institute vous proposent un aperçu de leur rapport de tendances du #CES2017 (Consumer Electronic Show 2017), le plus grand salon de la tech mondiale. Intelligence Artificielle, Voiture autonomes, Startups, smart home, smart city, smart health, mobility, French Tech, Gadgets... Plus d'info sur hubinstitute.com
Les français et YouTube en 2016
Plus que jamais ancré dans le quotidien des Français, YouTube est à la fois un carrefour d'audience, un relais d'influence et un point de contact entre les marques et les consommateurs.
Désormais, 1 Français sur 2 (entre 16 et 44 ans) va sur YouTube tous les jours.
Le YouTube Brandcast vient de commencer et pour vous mettre l’eau à la bouche, voici quelques insights et chiffres clés qui seront révélés tout au long de la soirée :
Plus de 85 chaînes YouTube ont dépassé le million d’abonnés en France (Vs. 10 en 2014)
Au cours des 12 derniers mois, le temps passé à regarder des vidéos de Sport en France a augmenté de 360%
En 2016 en France, pour chaque téléchargement de l’application mobile Pokémon Go, 5 heures de contenu sur le jeu ont été visionnées
Le temps passé à regarder du contenu Famille et Education sur YouTube en France a augmenté de 140% entre 2015 et 2016. N’hésitez pas à prendre connaissance du billet de blog annonçant le lancement de YouTube Kids en France
En France, 1 utilisateur sur 3 regarde des vidéos sur YouTube avant de prendre une décision d’achat
92% des publicités YouTube sont visibles, contre seulement 65% des publicités en dehors de YouTube en France
Avec les niveaux d’investissements actuels, YouTube génère un ROI supérieur à la TV dans 77% des cas (56 études de cas, menée dans huit pays)
90% du top 100 des plus gros annonceurs TV en France incluent déjà YouTube dans leurs plans médias
Plus de deux tiers des utilisateurs regardent YouTube sur leur mobile
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Esohe Omoruyi - The Body Shop International PLC - HUBFORUM Paris 2013
- 1. The Body Shop International Digital (R)evolution Hub Forum Presentation – October 2013
- 2. The Body Shop: A Unique Business Model Within The L’Oreal Group • • 2,400 Stores in 61 Countries Ecommerce enabled in 22 markets; #1 Ecommerce brand in The L’Oreal Group* *based on total combined volume, globally
- 3. 3 Priority Focus Areas in Digital THE BODY SHOP INTERNATIONAL INSIGHT DRIVEN CONTENT CREATION CONSUMER-CENTRIC DISTRIBUTION MULTI-CHANNEL ENGAGEMENT VISION: To be the number one ethical global beauty brand that is fully digital, end-to-end, by creating experiences for our consumers that embody our core brand values and enables them to have total access to The Body Shop across any device, anywhere
- 4. 3 Priority Focus Areas in Digital THE BODY SHOP INTERNATIONAL INSIGHT DRIVEN CONTENT CREATION CONSUMER-CENTRIC DISTRIBUTION MULTI-CHANNEL ENGAGEMENT
- 5. Leverage Actionable Data From Social Listening To Inform Our Content Roadmap 419,219 Raw Posts 176,071 Overall Positive Posts 96,420 (23%) Brand Posts 37,729 (only 4%) Negative Posts 79,651 Body Butter (19%) VOLUME: 1/1/12 18/9/2013; Global English 18,864 Cosmetics (5%) 16,768 (only 9%) Values Posts 18,870 Fragrance (4%)
- 6. Insights/Data Informs Our Creation Of A Content Pipeline • Action: Create content that is engaging and sharable • Goal: Attract customers to TBS • Type: images, videos, UGC, relevant, inspiring • Action: Create solution oriented content • Goal: Gain Interest / Convert to qualified leads • Type: tutorials, case studies, UGC, G-Chat, bloggers • Action: Create content to drive sales • Goal: Create new customers • Type: ambassadors, shoppable video, email
- 7. 3 Priority Focus Areas in Digital THE BODY SHOP INTERNATIONAL INSIGHT DRIVEN CONTENT CREATION CONSUMER-CENTRIC DISTRIBUTION MULTI-CHANNEL ENGAGEMENT
- 8. Our Approach To Engaging The Customer Must Begin And End With The ____________ Customer CONSIDER EVALUATE THE LOYALTY LOOP Source: McKinsey & Co. ADVOCATE BUY
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