The Body Shop
•
6 likes•16,174 views
The Body Shop values natural ingredients, animal-free testing, and environmental and social responsibility. The document discusses The Body Shop's target market of well-educated women and men ages 18-55 interested in ethical products. It aims to reinvigorate the brand for existing customers and introduce it to new audiences. Research found low brand awareness, with many unaware of The Body Shop's stances. While values were important to consumers, convenience was a higher priority than environmental friendliness.
Report
Share
Report
Share
![Introduction ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
The body shop
The Body Shop operates over 2,500 stores worldwide selling cosmetics and body care products. It was founded in 1976 and is now part owned by L'Oreal. The Body Shop started operations in Pakistan in 2006 and operates in four major cities. It uses natural ingredients and is against animal testing. To increase sales in Pakistan, the Body Shop should launch TV advertisements, educate customers on product uses, expand to more cities, offer marketing campaigns and discounts to attract a broader customer base. Feedback on this summary is welcome.
Marketing analysis Body Shop
The document provides an analysis of The Body Shop brand in Korea. It includes sections on the brand overview, target segments, value curve compared to competitors, and brand platform. The Body Shop has been in Korea since 1997 and focuses on beauty, fair trade, and natural products. It has over 150 stores and 1.4 billion in global sales. The analysis identifies the brand's core values such as being against animal testing and promoting human rights and the planet. It also describes the target segments and competitors to help inform recommendations for improving the current marketing mix.
The body shop
The Body Shop produces beauty products inspired by nature and made ethically. It believes the only way to beauty is nature's way, and sources natural ingredients globally while protecting the planet. Though now owned by L'Oreal, it stays committed to its values of responsibility and public good over private greed. The document discusses conducting a SWOT analysis, segmenting the market between men and women aged 20-40, and setting objectives around sales growth, product trials, brand awareness, and repeat buyers over the next 12 months.
The Body Shop
The document proposes a marketing campaign for The Body Shop to address declining summer sales. It involves developing a "Body Swap" concept portraying transformation from an undesirable to heavenly realm. A budget of £3 million is allocated, with £2.1 million spent on production, magazines, TV, YouTube and social media advertising from May 25th to June 30th. The campaign aims to increase annual revenue over the summer by 10% and boost The Body Shop's online presence.
Strategic Planning for Sephora
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
The body shop powerpoint final
The Body Shop is a cosmetics brand founded in 1976 that is known for its natural ingredients and social/environmental values. One of its best-selling products is Shea body butter, which is made from organically grown shea oil and sugar. While The Body Shop has faced challenges from new competitors and losing some trust after being acquired by L'Oreal, its strategic focus on reinvention, younger designs, and social media marketing could help refresh its image and positioning as an eco-friendly yet stylish brand.
Brand Repositioning Campaign- The Body Shop
The document provides details on a repositioning strategy and integrated marketing campaign for The Body Shop brand. The strategy involves narrowing the target audience to 18-28 year old women, focusing on The Body Shop's organizational associations and brand heritage, and promoting vicarious nostalgia. The implementation plan includes repackaging products, training staff, and a two-year IMC campaign utilizing direct marketing, PR, advertising, sales promotions, and personal selling. Progress will be evaluated every six months through brand audits measuring motivation, benefit structures, price elasticity, and an importance performance analysis.
Body shop marketing strategy
The document discusses the history and operations of The Body Shop, an international cosmetics and skin care company founded in 1976 by Anita Roddick. It covers the company's origins, financing, core values of supporting community trade and against animal testing, marketing strategies, and expansion including opening stores in India. References are provided at the end for additional information.
Recommended
The body shop
The Body Shop operates over 2,500 stores worldwide selling cosmetics and body care products. It was founded in 1976 and is now part owned by L'Oreal. The Body Shop started operations in Pakistan in 2006 and operates in four major cities. It uses natural ingredients and is against animal testing. To increase sales in Pakistan, the Body Shop should launch TV advertisements, educate customers on product uses, expand to more cities, offer marketing campaigns and discounts to attract a broader customer base. Feedback on this summary is welcome.
Marketing analysis Body Shop
The document provides an analysis of The Body Shop brand in Korea. It includes sections on the brand overview, target segments, value curve compared to competitors, and brand platform. The Body Shop has been in Korea since 1997 and focuses on beauty, fair trade, and natural products. It has over 150 stores and 1.4 billion in global sales. The analysis identifies the brand's core values such as being against animal testing and promoting human rights and the planet. It also describes the target segments and competitors to help inform recommendations for improving the current marketing mix.
The body shop
The Body Shop produces beauty products inspired by nature and made ethically. It believes the only way to beauty is nature's way, and sources natural ingredients globally while protecting the planet. Though now owned by L'Oreal, it stays committed to its values of responsibility and public good over private greed. The document discusses conducting a SWOT analysis, segmenting the market between men and women aged 20-40, and setting objectives around sales growth, product trials, brand awareness, and repeat buyers over the next 12 months.
The Body Shop
The document proposes a marketing campaign for The Body Shop to address declining summer sales. It involves developing a "Body Swap" concept portraying transformation from an undesirable to heavenly realm. A budget of £3 million is allocated, with £2.1 million spent on production, magazines, TV, YouTube and social media advertising from May 25th to June 30th. The campaign aims to increase annual revenue over the summer by 10% and boost The Body Shop's online presence.
Strategic Planning for Sephora
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
The body shop powerpoint final
The Body Shop is a cosmetics brand founded in 1976 that is known for its natural ingredients and social/environmental values. One of its best-selling products is Shea body butter, which is made from organically grown shea oil and sugar. While The Body Shop has faced challenges from new competitors and losing some trust after being acquired by L'Oreal, its strategic focus on reinvention, younger designs, and social media marketing could help refresh its image and positioning as an eco-friendly yet stylish brand.
Brand Repositioning Campaign- The Body Shop
The document provides details on a repositioning strategy and integrated marketing campaign for The Body Shop brand. The strategy involves narrowing the target audience to 18-28 year old women, focusing on The Body Shop's organizational associations and brand heritage, and promoting vicarious nostalgia. The implementation plan includes repackaging products, training staff, and a two-year IMC campaign utilizing direct marketing, PR, advertising, sales promotions, and personal selling. Progress will be evaluated every six months through brand audits measuring motivation, benefit structures, price elasticity, and an importance performance analysis.
Body shop marketing strategy
The document discusses the history and operations of The Body Shop, an international cosmetics and skin care company founded in 1976 by Anita Roddick. It covers the company's origins, financing, core values of supporting community trade and against animal testing, marketing strategies, and expansion including opening stores in India. References are provided at the end for additional information.
Zara Marketing Campaign Design
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
The Body Shop
- Anita Roddick founded The Body Shop in 1976 in Brighton, England, selling natural skin care and cosmetics products with an emphasis on social and environmental activism.
- The Body Shop experienced rapid growth, expanding at 50% annually and becoming publicly traded on the London Stock Exchange.
- The company championed various social causes through campaigns and community trade programs that supported marginalized communities globally.
- In 2006, The Body Shop was acquired by L'Oreal but continues its mission-driven approach through sustainable practices and community initiatives.
Sephora Service Audit Presentation
The document provides an overview of a research project conducted for Sephora. It includes an agenda, background on Sephora and the beauty industry, a SWOT analysis of Sephora, research objectives and methods, and key findings. Research methods included in-store observation of customer-employee interactions, brief employee inquiries, and an online survey. Findings showed that most interactions were initiated by employees and led to purchases. The survey found that while Sephora had higher quality products, most consumers preferred competitors for location and customer service. Recommendations included increasing promotions of Sephora brands, blind product testing, adding greeters, and exploring new locations like airports.
Media Planning for L'Oréal
This document contains information about media planning for a L'Oreal Paris campaign. It discusses the consumer journey and key tasks in each stage (Seek, Involve, Act, Share). It then outlines L'Oreal's online value proposition and strategies to build trust and create a touch/feel experience. The document also discusses media mix strategies like reach, frequency, share of voice. It proposes a new "Women of Worth" campaign to pay tribute to working women and their relationships. Strategies to amplify the campaign message through TV ads, hashtags, awards are also mentioned.
Sephora Success Case Study
The document outlines Sephora's marketing strategy for launching its first store in Mumbai, India. Activities included cladding a bus with branding and hiring dancers to promote the brand, giving out credit card vouchers, digital activations like contests on social media, and press engagements. A blogger collaboration program and influencer event with beauty bloggers and socialites was held prior to the store launch event featuring actress Kangana Ranaut. The objective was to promote Sephora as a one-stop beauty shop and build awareness of the brand's launch in Mumbai through an integrated online and offline marketing plan.
The Body Shop - Marketing process
The document summarizes the marketing process of The Body Shop International. It discusses the company's core values of defending human rights and protecting the planet. It then outlines the marketing research conducted, including political, economic, social, technological analyses. The STP process is explained as targeting mass consumers aged 20-55 that are environmentally and socially conscious. The marketing mix discusses the company's natural product positioning and packaging, as well as distribution through company stores and online. Promotion utilizes social media as part of the e-marketing strategy. In conclusion, the increasing demand for customized products provides an expected challenge for The Body Shop to innovate their offerings.
Brand DNA: The Body Shop
The Body Shop was founded in 1976 in Brighton, England by Dame Anita Roddick. It was one of the first cosmetics brands to prohibit animal testing and introduce fair trade to the beauty industry. The Body Shop pioneered activism and sustainability in business. Its target audience is responsible beauty lovers who seek good quality products without compromising ethics. The brand differentiates itself through over 40 years of consistent activism and empowering customers to do good through its causes.
L'oreal-Integrated Marketing Communications
This was created by Aritra Mondal, VIT Mumbai during a Marketing Management Internship under Prof. Sameer Mathur, Indian Institute of Management, Lucknow
PRADA Marketing strategy
The document provides an analysis of Prada's brand strategy. It begins with a brief history of the brand from its founding in 1913 to its expansion globally in the 1990s under Miuccia Prada. It then performs a SWOT analysis, identifying strengths such as a loyal audience and global store presence, weaknesses like high reliance on leather goods, opportunities like growth in Asian markets, and threats from competitors. Finally, it proposes three strategic recommendations: expanding further into high-growth markets, enhancing its digital and online presence, and pursuing co-branding or product alliances with other fashion brands.
The Body Shop - eCRM Initiatives
eCRM class assignment.
We selected a brand and suggested how it could apply Social CRM strategies, principles and technologies to its business model in order to enhance the customer Experience and value proposition, build the brand and drive sales.
Key: Personalization.
[july 2011]
eCRM - Professor: Andrew Campbell
Master of Digital Marketing - HULT London
Louis Vuitton Business Model Evolution
ouis Vuitton Malletier – commonly referred to as Louis Vuitton (French: [lwi vɥitɔ̃], commonly /ˈluːiː viːˈtɒn/), or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most of its products - this ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website.[2][3]
Body Shop Case study
The document discusses The Body Shop brand and its operations in India. It provides details about the brand's founding, values of community trade and anti-animal testing. It analyzes the Indian cosmetics industry and outlines strategies like leveraging online communities and social media platforms to better engage Indian consumers and reposition the brand in the country.
Sephora
Case Study of customer-centric campaign that utilized segmentation to reach the target audience with both traditional and digital media.
Zara Brand Audit Final Presentation
I was part of a six-person team that underwent primary research (performed brand association tests on and surveyed 52 respondents) and secondary research (analysed Zara's current and past branding communications) to assess Zara's current brand meaning in the Vancouver market. I led the process of narrowing down Zara's intended brand meaning into four succinct categories. I was in charge of categorizing associations as well as analysing "classy" and "good quality" associations, cross referencing them to demographic variables. I was additionally in charge of analysing Zara's brand strength, as well as designing the PowerPoint.
A look inside L'Oréal's Divisions: Active Cosmetics
Discover the most amazing brand portfolio in Active Cosmetics: Vichy, La Roche Posay, SkinCeuticals, Sanoflore and Roger & Gallet. Learn about Digital & Active Cosmetics and discover the awesomeness of the Dermocosmetics Market.
Brand Audit on Loreal
The history of L'Oreal began in 1907 when a French chemist developed a colour formula and registered his own company. Over time, L'Oreal grew significantly and became a global leader in cosmetics. Today, L'Oreal has a 41% market share in India, competing against brands like Lakme, Revlon, and Nivea. L'Oreal targets various consumer segments in India like women seeking hair solutions and employs celebrities in its advertisements. The research analyzed L'Oreal's brand awareness, attitudes, and value among Indian women to understand how to strengthen emotional connections and better target older age groups.
Fragrance Brand Identity
I believe the success of a perfume comes from marketing. You will find here my analysis about what I think makes a fragrance brand appealing.
L'Oreal Atelier Cologne
My final year project with L'Oreal to increase brand awareness and revamping the marketing strategies of a new product launched by L'Oreal in Italy
Trends + Trendsetters: The Best in Beauty Content Marketing
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
L'Oréal brand La Roche Posay Brand Marketing Strategy
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
The Body Shop
The document discusses green marketing and consumer acceptance of green products. It provides an overview of The Body Shop, including its founding, social activism, and product positioning as organic and against animal testing. Research gaps are identified around the link between green attitudes and purchase behavior. A study was conducted with 102 respondents through online forms and interviews at stores. Key findings include that over half consider environmental friendliness when buying cosmetics but it may not determine purchase. The Body Shop has strong brand recall and is seen as premium but expensive. While animal testing is a preference, quality is the primary purchase driver.
A pilot study of awareness and consumer behaviour towards organic cosmetics
The document discusses a study on awareness and consumer behavior regarding organic cosmetics. It begins with an introduction on organic cosmetics and the problems with conventional cosmetics containing harmful chemicals. The objectives and methodology of the study are described. Results from online and offline surveys show low overall awareness of organic cosmetics, especially among males. Factors like greater knowledge, availability, and advertisements were found most important to increase awareness and purchases. The study provides recommendations to enhance awareness and compete with conventional brands.
More Related Content
What's hot
Zara Marketing Campaign Design
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
The Body Shop
- Anita Roddick founded The Body Shop in 1976 in Brighton, England, selling natural skin care and cosmetics products with an emphasis on social and environmental activism.
- The Body Shop experienced rapid growth, expanding at 50% annually and becoming publicly traded on the London Stock Exchange.
- The company championed various social causes through campaigns and community trade programs that supported marginalized communities globally.
- In 2006, The Body Shop was acquired by L'Oreal but continues its mission-driven approach through sustainable practices and community initiatives.
Sephora Service Audit Presentation
The document provides an overview of a research project conducted for Sephora. It includes an agenda, background on Sephora and the beauty industry, a SWOT analysis of Sephora, research objectives and methods, and key findings. Research methods included in-store observation of customer-employee interactions, brief employee inquiries, and an online survey. Findings showed that most interactions were initiated by employees and led to purchases. The survey found that while Sephora had higher quality products, most consumers preferred competitors for location and customer service. Recommendations included increasing promotions of Sephora brands, blind product testing, adding greeters, and exploring new locations like airports.
Media Planning for L'Oréal
This document contains information about media planning for a L'Oreal Paris campaign. It discusses the consumer journey and key tasks in each stage (Seek, Involve, Act, Share). It then outlines L'Oreal's online value proposition and strategies to build trust and create a touch/feel experience. The document also discusses media mix strategies like reach, frequency, share of voice. It proposes a new "Women of Worth" campaign to pay tribute to working women and their relationships. Strategies to amplify the campaign message through TV ads, hashtags, awards are also mentioned.
Sephora Success Case Study
The document outlines Sephora's marketing strategy for launching its first store in Mumbai, India. Activities included cladding a bus with branding and hiring dancers to promote the brand, giving out credit card vouchers, digital activations like contests on social media, and press engagements. A blogger collaboration program and influencer event with beauty bloggers and socialites was held prior to the store launch event featuring actress Kangana Ranaut. The objective was to promote Sephora as a one-stop beauty shop and build awareness of the brand's launch in Mumbai through an integrated online and offline marketing plan.
The Body Shop - Marketing process
The document summarizes the marketing process of The Body Shop International. It discusses the company's core values of defending human rights and protecting the planet. It then outlines the marketing research conducted, including political, economic, social, technological analyses. The STP process is explained as targeting mass consumers aged 20-55 that are environmentally and socially conscious. The marketing mix discusses the company's natural product positioning and packaging, as well as distribution through company stores and online. Promotion utilizes social media as part of the e-marketing strategy. In conclusion, the increasing demand for customized products provides an expected challenge for The Body Shop to innovate their offerings.
Brand DNA: The Body Shop
The Body Shop was founded in 1976 in Brighton, England by Dame Anita Roddick. It was one of the first cosmetics brands to prohibit animal testing and introduce fair trade to the beauty industry. The Body Shop pioneered activism and sustainability in business. Its target audience is responsible beauty lovers who seek good quality products without compromising ethics. The brand differentiates itself through over 40 years of consistent activism and empowering customers to do good through its causes.
L'oreal-Integrated Marketing Communications
This was created by Aritra Mondal, VIT Mumbai during a Marketing Management Internship under Prof. Sameer Mathur, Indian Institute of Management, Lucknow
PRADA Marketing strategy
The document provides an analysis of Prada's brand strategy. It begins with a brief history of the brand from its founding in 1913 to its expansion globally in the 1990s under Miuccia Prada. It then performs a SWOT analysis, identifying strengths such as a loyal audience and global store presence, weaknesses like high reliance on leather goods, opportunities like growth in Asian markets, and threats from competitors. Finally, it proposes three strategic recommendations: expanding further into high-growth markets, enhancing its digital and online presence, and pursuing co-branding or product alliances with other fashion brands.
The Body Shop - eCRM Initiatives
eCRM class assignment.
We selected a brand and suggested how it could apply Social CRM strategies, principles and technologies to its business model in order to enhance the customer Experience and value proposition, build the brand and drive sales.
Key: Personalization.
[july 2011]
eCRM - Professor: Andrew Campbell
Master of Digital Marketing - HULT London
Louis Vuitton Business Model Evolution
ouis Vuitton Malletier – commonly referred to as Louis Vuitton (French: [lwi vɥitɔ̃], commonly /ˈluːiː viːˈtɒn/), or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most of its products - this ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website.[2][3]
Body Shop Case study
The document discusses The Body Shop brand and its operations in India. It provides details about the brand's founding, values of community trade and anti-animal testing. It analyzes the Indian cosmetics industry and outlines strategies like leveraging online communities and social media platforms to better engage Indian consumers and reposition the brand in the country.
Sephora
Case Study of customer-centric campaign that utilized segmentation to reach the target audience with both traditional and digital media.
Zara Brand Audit Final Presentation
I was part of a six-person team that underwent primary research (performed brand association tests on and surveyed 52 respondents) and secondary research (analysed Zara's current and past branding communications) to assess Zara's current brand meaning in the Vancouver market. I led the process of narrowing down Zara's intended brand meaning into four succinct categories. I was in charge of categorizing associations as well as analysing "classy" and "good quality" associations, cross referencing them to demographic variables. I was additionally in charge of analysing Zara's brand strength, as well as designing the PowerPoint.
A look inside L'Oréal's Divisions: Active Cosmetics
Discover the most amazing brand portfolio in Active Cosmetics: Vichy, La Roche Posay, SkinCeuticals, Sanoflore and Roger & Gallet. Learn about Digital & Active Cosmetics and discover the awesomeness of the Dermocosmetics Market.
Brand Audit on Loreal
The history of L'Oreal began in 1907 when a French chemist developed a colour formula and registered his own company. Over time, L'Oreal grew significantly and became a global leader in cosmetics. Today, L'Oreal has a 41% market share in India, competing against brands like Lakme, Revlon, and Nivea. L'Oreal targets various consumer segments in India like women seeking hair solutions and employs celebrities in its advertisements. The research analyzed L'Oreal's brand awareness, attitudes, and value among Indian women to understand how to strengthen emotional connections and better target older age groups.
Fragrance Brand Identity
I believe the success of a perfume comes from marketing. You will find here my analysis about what I think makes a fragrance brand appealing.
L'Oreal Atelier Cologne
My final year project with L'Oreal to increase brand awareness and revamping the marketing strategies of a new product launched by L'Oreal in Italy
Trends + Trendsetters: The Best in Beauty Content Marketing
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
L'Oréal brand La Roche Posay Brand Marketing Strategy
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
What's hot (20)
A look inside L'Oréal's Divisions: Active Cosmetics
A look inside L'Oréal's Divisions: Active Cosmetics
Trends + Trendsetters: The Best in Beauty Content Marketing
Trends + Trendsetters: The Best in Beauty Content Marketing
L'Oréal brand La Roche Posay Brand Marketing Strategy
L'Oréal brand La Roche Posay Brand Marketing Strategy
Similar to The Body Shop
The Body Shop
The document discusses green marketing and consumer acceptance of green products. It provides an overview of The Body Shop, including its founding, social activism, and product positioning as organic and against animal testing. Research gaps are identified around the link between green attitudes and purchase behavior. A study was conducted with 102 respondents through online forms and interviews at stores. Key findings include that over half consider environmental friendliness when buying cosmetics but it may not determine purchase. The Body Shop has strong brand recall and is seen as premium but expensive. While animal testing is a preference, quality is the primary purchase driver.
A pilot study of awareness and consumer behaviour towards organic cosmetics
The document discusses a study on awareness and consumer behavior regarding organic cosmetics. It begins with an introduction on organic cosmetics and the problems with conventional cosmetics containing harmful chemicals. The objectives and methodology of the study are described. Results from online and offline surveys show low overall awareness of organic cosmetics, especially among males. Factors like greater knowledge, availability, and advertisements were found most important to increase awareness and purchases. The study provides recommendations to enhance awareness and compete with conventional brands.
22 01 16 macdonald
Analyse unethical behaviors on McDonald's Company using 3 ethical framework- Utilitarianism, Deontology & Virtue Ethics.
(Sm)a02 b group2_the_body _shop
The document provides an agenda and overview for a group marketing project on The Body Shop. It includes:
1) An analysis of The Body Shop's company background, product portfolio, and strengths like its strong brand image and loyal customer base.
2) A PESTEL analysis identifying opportunities like increasing demand for natural products and threats like stiff competition.
3) A SWOT analysis and discussion of The Body Shop's supplier network and financial supports as strengths against weaknesses like limited advertising.
4) Recommendations for corporate, product, pricing, placement, and promotional strategies including line extensions, bundle pricing, and public relations events to increase brand awareness.
Whole Foods Market-brand activation plan
NYU 2016 Fall Brand Strategy-final presentation
Presented by Matteo Roberts, Muriel Wiedenkeller, Avril Chang, Yayun Chen
Instructor: Randy Penn
Content:
Vision & Mission
Target Audience
Brand Strategy
Market Movements
Competitive Analysis
SWOT Analysis
Challenges
Touchpoints & Opportunities
Ideas For Market Movements
Analytics & Benchmarks
Brand Governance
Budget
Sources & Appendix
Marketing presentation (1)
Social marketing applies marketing principles and techniques to influence behaviors that benefit society. It began in the 1950s with ideas around using marketing to promote public health and social issues. Government agencies, non-profits, and corporations now use social marketing. The "4 P's" of social marketing are product, price, place, and promotion. A recent study found many junk foods contain high levels of trans fats, salt, and sugar that can negatively impact health, especially in youth, contradicting nutritional claims made by companies. Strict adherence to product quality guidelines is important for foods and other products that directly impact consumer health.
22 01 16 McDonald's
This document summarizes an unethical case study about McDonald's. It provides background on McDonald's history and business. It outlines key unethical issues like paying employees low wages, using deceptive child marketing, and providing unhealthy food ingredients. It analyzes the issues through utilitarianism, deontology, and virtue ethics frameworks and determines McDonald's is acting immorally. Recommendations include McDonald's reevaluating ingredients and the government enforcing food quality laws.
Storytelling for Organizational Engagement: Selling Sustainability Internally
How do you get your internal culture to embrace the right sustainability message that you have worked so hard to craft? What do you do to convince brand managers to incorporate your message as a sustainability manager working at the corporate level? Or, how do you get your higher-ups to not see it as too big a risk, if you are a brand manager or marketing director who wants to incorporate sustainability messaging into your existing messaging? Given you are unlikely to have much money (i.e. media budget) to put your message out there, what do you do to get social and viral play? And how do you sell something "out of the box" or "disruptive" in a conservative culture?
SOU by Natura - MARKET RESEARCH
Beyond soccer and samba, Brazil is known for being an innovative, forward-thinking and creative country with warm people, an energetic culture, abundant natural resources and a good-looking population. We wanted to see how we could bring some of this "jeitinho brasileiro" to the United States.
Natura Cosméticos is a Brazilian purveyor of personal care products and because Boston has the third largest foreign-born Brazilian population in the United States, we wanted to see how Natura Cosméticos would fare in the Boston market.
Market Research included exploratory research, surveys and focus group interviews (FGI) and through this presentation, we want to share our results and recommendations for Natura Cosméticos.
Ethical Startups
The document discusses ethical startups and provides advice for entrepreneurs looking to start an ethical business. It notes that millennials are willing to pay more for socially and environmentally responsible companies. However, ethical startups still face challenges, such as customers not wanting or being willing to pay for the startup's products or services. The document asks a series of questions for entrepreneurs to consider, such as understanding the problem they are solving, their unique value proposition, the existing competitive landscape, and how to distribute and market their solution. The overall message is that while starting an ethical company is worthwhile, entrepreneurs still need to address traditional business challenges to succeed.
Ethics - Marketing to Children
This document discusses the ethical issues surrounding marketing to children. It begins by outlining children as a lucrative target market that companies aim to influence at a young age in order to develop brand loyalty. However, aggressive marketing can negatively impact children's psychological and physical health by promoting materialistic values over character development. The document examines specific examples of controversial marketing practices and campaigns, recommendations for more ethical approaches, and regulations in place to protect children.
CHANGING CONSUMER BEHAVIOR ABOUT COSMETIC TESTING ON ANIMALS
CHANGING CONSUMER BEHAVIOR ABOUT COSMETIC TESTING ON ANIMALS
Whole foods market project
Whole Foods Market was founded in 1980 in Austin, Texas and has since grown to become the largest retailer of natural and organic foods in the United States. The company aims to set high standards for food retailers by providing the highest quality natural and organic products, satisfying and delighting customers, supporting team member happiness and excellence, and caring about communities and the environment. Whole Foods' core values include selling high quality natural and organic products, satisfying customers, supporting team members, creating partnerships with suppliers, and promoting health through education.
The Choicefuls -Progressive Consumers - 12 Innovative Ways into their Hearts ...
What if there was a group of 50 million Americans who eat, shop and live their values? This presentation will enlighten marketers on what matters most to this group and how to best reach them at retail.
Learning Objectives
- Key insights from proprietary quantitative study identifying a group of progressive consumers (The Choicefuls) who are enthusiastically making choices that are “better-for-me” and “better-for-the-planet.”
- Shopper journeys plus ideas on how to connect with these progressive consumers at retail.
Different generations, Different purchase decisions
Presented by Robert Dossin, Client Solutions Director Europe at SKIM | Rotterdam
In the context of purchasing skin care products, we asked 500 consumers in the US, 400 in Germany, and 400 in South Korea how they would rank different sources of information on key dimensions such as Honesty, Expertise and Trustworthiness.
Many results are counter intuitive! We already knew that Baby Boomers do not trust information on Facebook or Twitter, but did you know that Millennials equally rely on product reviews compared to their elderly generations?
This and many more facts about the different generations were presented at the Healthy Ageing conference in Amsterdam. Strategic marketers in health markets can learn and understand how to be more aligned with this growing target group and close the gap between – young marketer – and old (and healthy) consumer!
ETHICAL ISSUES IN ADVERTISING
This document discusses ethics in advertising. It provides examples of how ethical issues can arise, such as misleading health claims made by Nestle in an advertisement for Maggie soup. Unethical practices in advertising include deception, exaggeration, false testimonials, misleading information, exploiting children, unhealthy comparisons between brands, and surrogate advertising for banned products. The document argues for stricter laws against unethical advertising and for advertisers and consumers to take responsibility to ensure ethical standards are followed.
The Body Shop (HBR Case study)
The Body Shop provides unique services like offering products in multiple sizes and a refill program. They ensure consistency across stores by maintaining the same look, feel and focus on friendliness. They have also implemented smart franchising by only allowing those who share the company's passion. Additionally, The Body Shop engages in various social and environmental causes through their public relations and marketing programs to promote their brand.
RishiUBR_WOMAN [Read-Only]..pptx
This document outlines a business plan for an eco-friendly sanitary napkin startup called W.O.M.A.N. It discusses how conventional sanitary napkins pose health risks due to chemicals and how there is a limited availability of transparent and eco-friendly alternatives. The proposed solution is to provide eco-conscious women with banana trunk-based sanitary napkins that ensure health, comfort, and environmental sustainability. The business plan covers topics like the problem statement, target customer segments, marketing strategies, financial projections, and growth strategies to launch the eco-friendly sanitary napkin business.
UNIT 2 business plan - Vegan Cosmetics
ChelseaFeltham has created a business plan for a vegan cosmetics company. The plan outlines her mission to encourage customer health, happiness, and ethics while benefiting the environment. Her products will be homemade using local ingredients. Her target market is people aged 14-35 interested in health, confidence, and ethics. She will sell products online and possibly at pop-up stalls. Her innovation is offering completely vegan cosmetics to fill a gap in the market for ethical options without animal products. Her objectives are to source locally, develop strong relationships, educate customers, and provide value.
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Similar to The Body Shop (20)
A pilot study of awareness and consumer behaviour towards organic cosmetics
A pilot study of awareness and consumer behaviour towards organic cosmetics
Storytelling for Organizational Engagement: Selling Sustainability Internally
Storytelling for Organizational Engagement: Selling Sustainability Internally
CHANGING CONSUMER BEHAVIOR ABOUT COSMETIC TESTING ON ANIMALS
CHANGING CONSUMER BEHAVIOR ABOUT COSMETIC TESTING ON ANIMALS
The Choicefuls -Progressive Consumers - 12 Innovative Ways into their Hearts ...
The Choicefuls -Progressive Consumers - 12 Innovative Ways into their Hearts ...
Different generations, Different purchase decisions
Different generations, Different purchase decisions
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...
Recently uploaded
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
官方认证美国旧金山州立大学毕业证学位证书案例原版一模一样
原版一模一样【微信：741003700 】【美国旧金山州立大学毕业证学位证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Job Finding Apps Everything You Need to Know in 2024
SnapJob is revolutionizing the way people connect with work opportunities and find talented professionals for their projects. Find your dream job with ease using the best job finding apps. Discover top-rated apps that connect you with employers, provide personalized job recommendations, and streamline the application process. Explore features, ratings, and reviews to find the app that suits your needs and helps you land your next opportunity.
IT Career Hacks Navigate the Tech Jungle with a Roadmap
Feeling overwhelmed by IT options? This presentation unlocks your personalized roadmap! Learn key skills, explore career paths & build your IT dream job strategy. Visit now & navigate the tech world with confidence! Visit https://www.basecamp.com.sg for more details.
在线制作加拿大萨省大学毕业证文凭证书实拍图原版一模一样
原版一模一样【微信：741003700 】【加拿大萨省大学毕业证文凭证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
A Guide to a Winning Interview June 2024
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
How to Prepare for Fortinet FCP_FAC_AD-6.5 Certification?
Begin Your Preparation Here: https://bit.ly/3VfYStG — Access comprehensive details on the FCP_FAC_AD-6.5 exam guide and excel in the Fortinet Certified Professional - Network Security certification. Gather all essential information including tutorials, practice tests, books, study materials, exam questions, and the syllabus. Solidify your knowledge of Fortinet FCP_FAC_AD-6.5 certification. Discover everything about the FCP_FAC_AD-6.5 exam, including the number of questions, passing percentage, and the time allotted to complete the test.
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
My portfolio as a highly motivated film student pursuing a career in Yogyakarta.
Learnings from Successful Jobs Searchers
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
Leadership Ambassador club Adventist module
Aims to equip people who aspire to become leaders with good qualities,and with Christian values and morals as per Biblical teachings.The you who aspire to be leaders should first read and understand what the ambassador module for leadership says about leadership and marry that to what the bible says.Christians sh
5 Common Mistakes to Avoid During the Job Application Process.pdf
The journey toward landing your dream job can be both exhilarating and nerve-wracking. As you navigate through the intricate web of job applications, interviews, and follow-ups, it’s crucial to steer clear of common pitfalls that could hinder your chances. Let’s delve into some of the most frequent mistakes applicants make during the job application process and explore how you can sidestep them. Plus, we’ll highlight how Alliance Job Search can enhance your local job hunt.
Recently uploaded (20)
Leave-rules.ppt CCS leave rules 1972 for central govt employees
Leave-rules.ppt CCS leave rules 1972 for central govt employees
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
Job Finding Apps Everything You Need to Know in 2024
Job Finding Apps Everything You Need to Know in 2024
IT Career Hacks Navigate the Tech Jungle with a Roadmap
IT Career Hacks Navigate the Tech Jungle with a Roadmap
Status of Women in Pakistan.pptxStatus of Women in Pakistan.pptx
Status of Women in Pakistan.pptxStatus of Women in Pakistan.pptx
thyroid case presentation.pptx Kamala's Lakshaman palatial
thyroid case presentation.pptx Kamala's Lakshaman palatial
How to Prepare for Fortinet FCP_FAC_AD-6.5 Certification?
How to Prepare for Fortinet FCP_FAC_AD-6.5 Certification?
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
5 Common Mistakes to Avoid During the Job Application Process.pdf
5 Common Mistakes to Avoid During the Job Application Process.pdf
The Body Shop
- 1. The Body Shop Cody, Ashley, Katye, Elisabeth
Editor's Notes
- Mention the products (lotion, shampoo, chapstick, body wash, etc)