The body shop ronda jennings
•Download as PPTX, PDF•
0 likes•249 views
The Body Shop aims to expand its target audience to include young male consumers aged 18-30. It plans to market its unscented natural products to men without changing ingredients. The digital strategy includes a $26,000-$32,000 monthly budget for SEO, social media, digital marketing, promotions and coupons to build brand loyalty among men. Promotions will focus on occasions like Sweetest Day and Father's Day, while most of the budget will go towards digital and paper coupons.
Report
Share
Report
Share
Recommended
The Body Shop
The document discusses green marketing and consumer acceptance of green products. It provides an overview of The Body Shop, including its founding, social activism, and product positioning as organic and against animal testing. Research gaps are identified around the link between green attitudes and purchase behavior. A study was conducted with 102 respondents through online forms and interviews at stores. Key findings include that over half consider environmental friendliness when buying cosmetics but it may not determine purchase. The Body Shop has strong brand recall and is seen as premium but expensive. While animal testing is a preference, quality is the primary purchase driver.
The Body Shop (HBR Case study)
The Body Shop provides unique services like offering products in multiple sizes and a refill program. They ensure consistency across stores by maintaining the same look, feel and focus on friendliness. They have also implemented smart franchising by only allowing those who share the company's passion. Additionally, The Body Shop engages in various social and environmental causes through their public relations and marketing programs to promote their brand.
The Body shop
The Body Shop was founded in 1976 by Anita Roddick and grew to over 2,400 stores in 61 countries promoting social and environmental causes. It pioneered practices like community trade and banning animal testing. However, after being sold to L'Oréal in 2006, it struggled to maintain its original ethical mission and standards, showing how commercial pressures can dilute founding principles over time.
(Sm)a02 b group2_the_body _shop
The document provides an agenda and overview for a group marketing project on The Body Shop. It includes:
1) An analysis of The Body Shop's company background, product portfolio, and strengths like its strong brand image and loyal customer base.
2) A PESTEL analysis identifying opportunities like increasing demand for natural products and threats like stiff competition.
3) A SWOT analysis and discussion of The Body Shop's supplier network and financial supports as strengths against weaknesses like limited advertising.
4) Recommendations for corporate, product, pricing, placement, and promotional strategies including line extensions, bundle pricing, and public relations events to increase brand awareness.
The Body Shop - Strategy After Acquisition by L’oréal
The document provides a strategic analysis of The Body Shop company. It includes sections on the company's vision, mission, core values, social activism, policies on animal testing and trade programs. It also includes a SWOT analysis, analysis using Porter's 5 Forces model, identification of strategic challenges and issues, potential strategic options and factors important for implementation. The strategic analysis examines both the internal and external environment of the company to understand its strengths, weaknesses and opportunities for growth or threats it may face.
The Body Shop-Komal Surana
The Body Shop was founded in 1976 in Brighton, UK by Anita Roddick. It is now owned by L'Oréal and has over 2,600 stores across 61 countries. The Body Shop is known for its natural beauty products, strong social and environmental values under Roddick's leadership, and high customer loyalty. However, it also faces threats such as negative publicity and strong competition from brands like L'Occitane, Yves Rocher, and Lush. The Body Shop's target market includes women and men aged 19-40 who care about beauty, health, and social/economic issues.
Brand Repositioning Campaign- The Body Shop
The document provides details on a repositioning strategy and integrated marketing campaign for The Body Shop brand. The strategy involves narrowing the target audience to 18-28 year old women, focusing on The Body Shop's organizational associations and brand heritage, and promoting vicarious nostalgia. The implementation plan includes repackaging products, training staff, and a two-year IMC campaign utilizing direct marketing, PR, advertising, sales promotions, and personal selling. Progress will be evaluated every six months through brand audits measuring motivation, benefit structures, price elasticity, and an importance performance analysis.
Enrich Not Exploit (It’s in our hands)
This year marks the 40th anniversary of The Body Shop, the revolutionary brand that pioneered social activism and was built on a philosophy that business can be a force for good. In celebration of the anniversary, The Body Shop recently launched its new Enrich Not Exploit™ Commitment, with a set of targets to help The Body Shop become the world’s most ethical and sustainable global business. At this session, Simon will explain how The Body Shop is looking to reduce its environmental footprint and start on its journey to achieving true sustainability.
Recommended
The Body Shop
The document discusses green marketing and consumer acceptance of green products. It provides an overview of The Body Shop, including its founding, social activism, and product positioning as organic and against animal testing. Research gaps are identified around the link between green attitudes and purchase behavior. A study was conducted with 102 respondents through online forms and interviews at stores. Key findings include that over half consider environmental friendliness when buying cosmetics but it may not determine purchase. The Body Shop has strong brand recall and is seen as premium but expensive. While animal testing is a preference, quality is the primary purchase driver.
The Body Shop (HBR Case study)
The Body Shop provides unique services like offering products in multiple sizes and a refill program. They ensure consistency across stores by maintaining the same look, feel and focus on friendliness. They have also implemented smart franchising by only allowing those who share the company's passion. Additionally, The Body Shop engages in various social and environmental causes through their public relations and marketing programs to promote their brand.
The Body shop
The Body Shop was founded in 1976 by Anita Roddick and grew to over 2,400 stores in 61 countries promoting social and environmental causes. It pioneered practices like community trade and banning animal testing. However, after being sold to L'Oréal in 2006, it struggled to maintain its original ethical mission and standards, showing how commercial pressures can dilute founding principles over time.
(Sm)a02 b group2_the_body _shop
The document provides an agenda and overview for a group marketing project on The Body Shop. It includes:
1) An analysis of The Body Shop's company background, product portfolio, and strengths like its strong brand image and loyal customer base.
2) A PESTEL analysis identifying opportunities like increasing demand for natural products and threats like stiff competition.
3) A SWOT analysis and discussion of The Body Shop's supplier network and financial supports as strengths against weaknesses like limited advertising.
4) Recommendations for corporate, product, pricing, placement, and promotional strategies including line extensions, bundle pricing, and public relations events to increase brand awareness.
The Body Shop - Strategy After Acquisition by L’oréal
The document provides a strategic analysis of The Body Shop company. It includes sections on the company's vision, mission, core values, social activism, policies on animal testing and trade programs. It also includes a SWOT analysis, analysis using Porter's 5 Forces model, identification of strategic challenges and issues, potential strategic options and factors important for implementation. The strategic analysis examines both the internal and external environment of the company to understand its strengths, weaknesses and opportunities for growth or threats it may face.
The Body Shop-Komal Surana
The Body Shop was founded in 1976 in Brighton, UK by Anita Roddick. It is now owned by L'Oréal and has over 2,600 stores across 61 countries. The Body Shop is known for its natural beauty products, strong social and environmental values under Roddick's leadership, and high customer loyalty. However, it also faces threats such as negative publicity and strong competition from brands like L'Occitane, Yves Rocher, and Lush. The Body Shop's target market includes women and men aged 19-40 who care about beauty, health, and social/economic issues.
Brand Repositioning Campaign- The Body Shop
The document provides details on a repositioning strategy and integrated marketing campaign for The Body Shop brand. The strategy involves narrowing the target audience to 18-28 year old women, focusing on The Body Shop's organizational associations and brand heritage, and promoting vicarious nostalgia. The implementation plan includes repackaging products, training staff, and a two-year IMC campaign utilizing direct marketing, PR, advertising, sales promotions, and personal selling. Progress will be evaluated every six months through brand audits measuring motivation, benefit structures, price elasticity, and an importance performance analysis.
Enrich Not Exploit (It’s in our hands)
This year marks the 40th anniversary of The Body Shop, the revolutionary brand that pioneered social activism and was built on a philosophy that business can be a force for good. In celebration of the anniversary, The Body Shop recently launched its new Enrich Not Exploit™ Commitment, with a set of targets to help The Body Shop become the world’s most ethical and sustainable global business. At this session, Simon will explain how The Body Shop is looking to reduce its environmental footprint and start on its journey to achieving true sustainability.
Presentacion body shop
This document provides an analysis of The Body Shop, including their external environment, competitors, and internal strengths and weaknesses. Externally, the natural cosmetics market is growing but still small overall. Competitors range from mass market to premium brands. Internally, The Body Shop maintains its values since being acquired by L'Oreal in 2006. Their brand is seen as ethical but needs to target younger consumers and males. Recommendations include reinforcing online strategy, using mass media, expanding products, and targeting premium customers.
Body shop marketing strategy
The document discusses the history and operations of The Body Shop, an international cosmetics and skin care company founded in 1976 by Anita Roddick. It covers the company's origins, financing, core values of supporting community trade and against animal testing, marketing strategies, and expansion including opening stores in India. References are provided at the end for additional information.
Porter's 5 forces_Body Shop!!
The document provides an industry analysis of The Body Shop using Porter's five forces model. It discusses the company's history and founding. For each of Porter's five forces - threat of new entry, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and competitive rivalry - the document analyzes how it applies to The Body Shop's industry. It finds that threat of new entry and competitive rivalry are high forces, while bargaining power of suppliers and buyers are low. The threat of substitute products is medium. The analysis suggests that while The Body Shop was once differentiated, increased competition has reduced its differentiation and market share over time.
CSR _Case Study_The Body Shop
The Body Shop is a pioneer in CSR management. It integrated social and environmental values since its founding in 1976. The Body Shop implements CSR through its corporate philosophy of social and environmental values, sustainable products and processes, and promotional communication about its values. The Body Shop's CSR strategies have set a new standard and its brand image is built on its offensive CSR strategy.
MMMI PRESENTATION
This two-day programme for The Body Shop included meetings and incentives on the 4th and 5th of May 2017. Day 1 and Day 2 of the programme were not outlined further, but the document expressed gratitude at the end.
The Body Shop Digital Marketing Campaign
This document outlines a digital marketing campaign for The Body Shop to increase revenue by 5% in the US market. It identifies the target audience as 18-35 year old female students and professionals who use social media frequently. The communication strategy involves using Facebook, Twitter, Pinterest, YouTube and a mobile app to deliver the message "Love Yourself From Every Detail" and provide discounts, suggestions and engage the target audience. The plan allocates a total budget of $226,000 over six months across agency services, video production, Google AdWords, and developing a mobile app.
diesel
This document outlines a marketing campaign for Diesel's Spring 2013 clothing line. It identifies the target audience as educated, fashionable 18-30 year old professionals earning over $60,000 annually. The goals are to increase brand awareness and revenue through social media advertising on Facebook, Twitter and Pinterest targeting this audience. The proposed tactics include creating pages and boards to showcase the line, with metrics to track engagement. Paid advertising is planned on Facebook and Google with a total budget of $150-250 per hour.
The next evolution of marketing
1) The document discusses a new approach to marketing called "Marketing with Meaning" which focuses on creating marketing that improves people's lives rather than just selling products.
2) It presents a hierarchy model for meaningful marketing with three tiers - meaningful solutions, connections, and achievements - that correspond to increasing levels of customer needs.
3) An example is provided of a diabetes brand that implemented meaningful marketing through an online program helping customers better manage their disease, leading to increased sales and member engagement.
Opportunity Presentation
Arbonne is a company that sells beauty, health, and wellness products through a multi-level marketing model. It is committed to using only safe, natural ingredients without toxins. Consultants can earn income by selling Arbonne products and building a team of other consultants. The compensation plan offers several ways to earn commissions including bonuses and overrides from team members. Starting an Arbonne business requires an initial investment but allows people to potentially earn extra income in their spare time.
Advertising plan
Running is a form of physical exercise that involves moving at a speed faster than walking. It is a popular recreational activity as well as a competitive sport. Regular running provides significant health benefits such as improved cardiovascular fitness, weight control, and reduced risk of diseases.
Market segmentation
The document proposes an integrated marketing campaign to promote Energy Bar & Co. products to white-collar workers ages 18-34 as a nutritious meal replacement. The campaign will utilize traditional, social, and earned media strategies, as well as events and promotions, to communicate that Energy Bar products provide energy to achieve a balanced, healthy lifestyle. The campaign's success will be evaluated both quantitatively through sales data and website analytics, and qualitatively through focus groups, to optimize advertising spending and message delivery.
Integrated Marketing Communications/ IMC Plan for students
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
H&M IMC Campaign
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Fogg perfumes marketing strategy post covid-19
We were assigned the responsibility to draw a marketing plan for the Fogg perfume (SPECIFICATIONS: Variant- Spicy Black
Quantity - 120 ml) keeping in mind the post-Covid situation.
We worked out on the 4Ps of Fogg, its STP, SWOT, competitors, and then designed a marketing plan different from its current strategy.
Adv 420 nmdl project
Coca-Cola aims its products mainly at teens and young adults through television advertising. It sells products worldwide at reasonable prices to attract its target demographics. Coca-Cola's goals include increasing sales by 3% through targeted social media campaigns and building popularity among youth. The proposal outlines using social media like Facebook, contests and ads to engage consumers and increase brand loyalty, visibility and sales over 6-12 months. Progress will be tracked through metrics like website traffic, feedback and sales numbers.
Nabisco Marketing Plans & Strategies(sample)
NABISCO is a Bangladeshi bread and bakery company that is seeking to re-establish its brand through effective marketing strategies. It currently has 900 workers and produces a variety of biscuits, breads, and snacks. Through market research, the company aims to develop new products and improve distribution to better meet customer demands across segments like children, urban housewives, and the rural middle class. The marketing plan involves strengthening the brand through increased promotions, capturing more market share, and regaining past success and customer satisfaction through quality products at reasonable prices.
Daniel Nogalski personal_brand_canvas
The document provides details about Daniel Nogalski's personal brand exploration for a career in marketing for organic food companies. It includes information about his background, education, skills, goals, and a proposed marketing approach focused on promoting healthy lifestyles to consumers. References and profiles of potential competitors in the field are also included.
Adv492 qd
Quality Dairy is a small brand of convenience stores in Michigan seeking to increase annual revenue per store to $3 million by 2013 through a new advertising campaign. Currently, the brand utilizes radio, billboards, and social media. The proposed campaign centers around Quality Dairy's focus on Michigan-made products. Tactics include TV commercials emphasizing their history supporting Michigan's economy since 1936, a family festival to spread brand awareness, and a company blog. Success will be measured by revenue goals as well as increased customer visits and engagement on social media. The total budget is $750,000.
Emerging Marketing Trends PPT
This document presents an overview of emerging marketing trends presented by Vidhi Jain for a school project. It discusses concepts like social media marketing, viral marketing, green marketing, and relationship marketing. Key platforms for social media marketing discussed are Twitter, Facebook, LinkedIn, Instagram, and YouTube. Relationship marketing stages of attraction, connection, dating, relationship, and marriage are also outlined. The importance of relationship marketing in customer retention and satisfaction is highlighted.
Mintel Global Consumer Trends 2023
This document provides an overview and summary of Mintel's 2023 Global Consumer Trends report. It discusses Mintel's approach to predicting future consumer trends based on analyzing consumer behavior drivers and how COVID-19 validated their models. The document highlights some of the key trends identified for 2023, including consumers focusing on themselves and brands helping them express individuality, and consumers having more power as co-creators working alongside brands. It also previews how concepts like the metaverse, NFTs, and digital identities will continue shaping consumer behavior and brand partnerships in the coming years.
BFBM(5-2015) Think Global, Act Local
Better Future Better Myanmar 2015 စီးပြားေရးဆိုင္ရာ အခမဲ့ေဟာေျပာပြဲမ်ား၏ ပဥၥမေျမာက္ပြဲအျဖစ္ ၂၀၁၅ ခုႏွစ္ ေမ (၁၆)ရက္၊ စေနေန႔တြင္ ပုသိမ္ျမိဳ႕၊ ပုသိမ္ဟိုတယ္ ၌ “ Think Global, Act Local” ေခါင္းစဥ္ျဖင့္ ေအာင္ျမင္စြာ က်င္းပျပီးစီးခဲ့ပါသည္။
Final project
This document outlines a digital strategy for Old Spice to target younger males aged 18-24 and advertise to older women. The goals are to increase social media traffic by 20% and sales by 5%. The strategy involves using Facebook, Twitter, Pinterest and YouTube to create advertisements, contests, and a new character. The total budget is $1 million, which will be allocated to optimizing websites, pay-per-click ads, and high-cost YouTube home page advertisements.
More Related Content
Viewers also liked
Presentacion body shop
This document provides an analysis of The Body Shop, including their external environment, competitors, and internal strengths and weaknesses. Externally, the natural cosmetics market is growing but still small overall. Competitors range from mass market to premium brands. Internally, The Body Shop maintains its values since being acquired by L'Oreal in 2006. Their brand is seen as ethical but needs to target younger consumers and males. Recommendations include reinforcing online strategy, using mass media, expanding products, and targeting premium customers.
Body shop marketing strategy
The document discusses the history and operations of The Body Shop, an international cosmetics and skin care company founded in 1976 by Anita Roddick. It covers the company's origins, financing, core values of supporting community trade and against animal testing, marketing strategies, and expansion including opening stores in India. References are provided at the end for additional information.
Porter's 5 forces_Body Shop!!
The document provides an industry analysis of The Body Shop using Porter's five forces model. It discusses the company's history and founding. For each of Porter's five forces - threat of new entry, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and competitive rivalry - the document analyzes how it applies to The Body Shop's industry. It finds that threat of new entry and competitive rivalry are high forces, while bargaining power of suppliers and buyers are low. The threat of substitute products is medium. The analysis suggests that while The Body Shop was once differentiated, increased competition has reduced its differentiation and market share over time.
CSR _Case Study_The Body Shop
The Body Shop is a pioneer in CSR management. It integrated social and environmental values since its founding in 1976. The Body Shop implements CSR through its corporate philosophy of social and environmental values, sustainable products and processes, and promotional communication about its values. The Body Shop's CSR strategies have set a new standard and its brand image is built on its offensive CSR strategy.
MMMI PRESENTATION
This two-day programme for The Body Shop included meetings and incentives on the 4th and 5th of May 2017. Day 1 and Day 2 of the programme were not outlined further, but the document expressed gratitude at the end.
The Body Shop Digital Marketing Campaign
This document outlines a digital marketing campaign for The Body Shop to increase revenue by 5% in the US market. It identifies the target audience as 18-35 year old female students and professionals who use social media frequently. The communication strategy involves using Facebook, Twitter, Pinterest, YouTube and a mobile app to deliver the message "Love Yourself From Every Detail" and provide discounts, suggestions and engage the target audience. The plan allocates a total budget of $226,000 over six months across agency services, video production, Google AdWords, and developing a mobile app.
Viewers also liked (6)
Similar to The body shop ronda jennings
diesel
This document outlines a marketing campaign for Diesel's Spring 2013 clothing line. It identifies the target audience as educated, fashionable 18-30 year old professionals earning over $60,000 annually. The goals are to increase brand awareness and revenue through social media advertising on Facebook, Twitter and Pinterest targeting this audience. The proposed tactics include creating pages and boards to showcase the line, with metrics to track engagement. Paid advertising is planned on Facebook and Google with a total budget of $150-250 per hour.
The next evolution of marketing
1) The document discusses a new approach to marketing called "Marketing with Meaning" which focuses on creating marketing that improves people's lives rather than just selling products.
2) It presents a hierarchy model for meaningful marketing with three tiers - meaningful solutions, connections, and achievements - that correspond to increasing levels of customer needs.
3) An example is provided of a diabetes brand that implemented meaningful marketing through an online program helping customers better manage their disease, leading to increased sales and member engagement.
Opportunity Presentation
Arbonne is a company that sells beauty, health, and wellness products through a multi-level marketing model. It is committed to using only safe, natural ingredients without toxins. Consultants can earn income by selling Arbonne products and building a team of other consultants. The compensation plan offers several ways to earn commissions including bonuses and overrides from team members. Starting an Arbonne business requires an initial investment but allows people to potentially earn extra income in their spare time.
Advertising plan
Running is a form of physical exercise that involves moving at a speed faster than walking. It is a popular recreational activity as well as a competitive sport. Regular running provides significant health benefits such as improved cardiovascular fitness, weight control, and reduced risk of diseases.
Market segmentation
The document proposes an integrated marketing campaign to promote Energy Bar & Co. products to white-collar workers ages 18-34 as a nutritious meal replacement. The campaign will utilize traditional, social, and earned media strategies, as well as events and promotions, to communicate that Energy Bar products provide energy to achieve a balanced, healthy lifestyle. The campaign's success will be evaluated both quantitatively through sales data and website analytics, and qualitatively through focus groups, to optimize advertising spending and message delivery.
Integrated Marketing Communications/ IMC Plan for students
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
H&M IMC Campaign
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Fogg perfumes marketing strategy post covid-19
We were assigned the responsibility to draw a marketing plan for the Fogg perfume (SPECIFICATIONS: Variant- Spicy Black
Quantity - 120 ml) keeping in mind the post-Covid situation.
We worked out on the 4Ps of Fogg, its STP, SWOT, competitors, and then designed a marketing plan different from its current strategy.
Adv 420 nmdl project
Coca-Cola aims its products mainly at teens and young adults through television advertising. It sells products worldwide at reasonable prices to attract its target demographics. Coca-Cola's goals include increasing sales by 3% through targeted social media campaigns and building popularity among youth. The proposal outlines using social media like Facebook, contests and ads to engage consumers and increase brand loyalty, visibility and sales over 6-12 months. Progress will be tracked through metrics like website traffic, feedback and sales numbers.
Nabisco Marketing Plans & Strategies(sample)
NABISCO is a Bangladeshi bread and bakery company that is seeking to re-establish its brand through effective marketing strategies. It currently has 900 workers and produces a variety of biscuits, breads, and snacks. Through market research, the company aims to develop new products and improve distribution to better meet customer demands across segments like children, urban housewives, and the rural middle class. The marketing plan involves strengthening the brand through increased promotions, capturing more market share, and regaining past success and customer satisfaction through quality products at reasonable prices.
Daniel Nogalski personal_brand_canvas
The document provides details about Daniel Nogalski's personal brand exploration for a career in marketing for organic food companies. It includes information about his background, education, skills, goals, and a proposed marketing approach focused on promoting healthy lifestyles to consumers. References and profiles of potential competitors in the field are also included.
Adv492 qd
Quality Dairy is a small brand of convenience stores in Michigan seeking to increase annual revenue per store to $3 million by 2013 through a new advertising campaign. Currently, the brand utilizes radio, billboards, and social media. The proposed campaign centers around Quality Dairy's focus on Michigan-made products. Tactics include TV commercials emphasizing their history supporting Michigan's economy since 1936, a family festival to spread brand awareness, and a company blog. Success will be measured by revenue goals as well as increased customer visits and engagement on social media. The total budget is $750,000.
Emerging Marketing Trends PPT
This document presents an overview of emerging marketing trends presented by Vidhi Jain for a school project. It discusses concepts like social media marketing, viral marketing, green marketing, and relationship marketing. Key platforms for social media marketing discussed are Twitter, Facebook, LinkedIn, Instagram, and YouTube. Relationship marketing stages of attraction, connection, dating, relationship, and marriage are also outlined. The importance of relationship marketing in customer retention and satisfaction is highlighted.
Mintel Global Consumer Trends 2023
This document provides an overview and summary of Mintel's 2023 Global Consumer Trends report. It discusses Mintel's approach to predicting future consumer trends based on analyzing consumer behavior drivers and how COVID-19 validated their models. The document highlights some of the key trends identified for 2023, including consumers focusing on themselves and brands helping them express individuality, and consumers having more power as co-creators working alongside brands. It also previews how concepts like the metaverse, NFTs, and digital identities will continue shaping consumer behavior and brand partnerships in the coming years.
BFBM(5-2015) Think Global, Act Local
Better Future Better Myanmar 2015 စီးပြားေရးဆိုင္ရာ အခမဲ့ေဟာေျပာပြဲမ်ား၏ ပဥၥမေျမာက္ပြဲအျဖစ္ ၂၀၁၅ ခုႏွစ္ ေမ (၁၆)ရက္၊ စေနေန႔တြင္ ပုသိမ္ျမိဳ႕၊ ပုသိမ္ဟိုတယ္ ၌ “ Think Global, Act Local” ေခါင္းစဥ္ျဖင့္ ေအာင္ျမင္စြာ က်င္းပျပီးစီးခဲ့ပါသည္။
Final project
This document outlines a digital strategy for Old Spice to target younger males aged 18-24 and advertise to older women. The goals are to increase social media traffic by 20% and sales by 5%. The strategy involves using Facebook, Twitter, Pinterest and YouTube to create advertisements, contests, and a new character. The total budget is $1 million, which will be allocated to optimizing websites, pay-per-click ads, and high-cost YouTube home page advertisements.
Plan-Final
This marketing plan outlines DEXSTA Federal Credit Union's strategy to attract Millennial members through a rebranding campaign and increased digital and traditional marketing efforts. Key points include:
1) The plan aims to generate 300 new Millennial accounts per quarter through a refreshed brand identity, modernized marketing materials, and strengthened digital presence.
2) A full rebranding campaign will update the logo, style guide, website, and all marketing collateral to resonate better with Millennials.
3) Both digital strategies like social media, email, online ads, and traditional methods like radio, billboards, and in-branch promotions are covered, with an emphasis on digital that aligns with Millennial preferences
Advertising & IMC Planning - Session 05
Advertisement Class, Fifth session
Based on the book: Contemporary Advertising and Integrated Marketing Communications, 15th edition
(All photos/videos - copied from the internet, used only for educational purpose)
Trajectory NOW & NEXT: Ten consumer trends that will impact all marketers, an...
This document outlines 10 consumer trends that will shape 2014 according to a semi-annual report. The trends are: 1) Do Something, 2) Power of Purpose, 3) Mainstream Health, 4) Mobile Life, 5) No More Data, 6) Visuals Rule, 7) Too Big to Ignore, 8) Health On-the-Go, 9) Just for Me, and 10) Customer Experience. Each trend is highlighted and futurecasted to help health and wellness clients understand changing consumer needs and behaviors and adjust their marketing plans accordingly.
Consumer Goods Strategies & Trends 2017 Report (CAGNY)
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
Our report provides an overview of companies' views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
Similar to The body shop ronda jennings (20)
Integrated Marketing Communications/ IMC Plan for students
Integrated Marketing Communications/ IMC Plan for students
Trajectory NOW & NEXT: Ten consumer trends that will impact all marketers, an...
Trajectory NOW & NEXT: Ten consumer trends that will impact all marketers, an...
Consumer Goods Strategies & Trends 2017 Report (CAGNY)
Consumer Goods Strategies & Trends 2017 Report (CAGNY)
The body shop ronda jennings
- 1. Full digital strategy THE BODY SHOP By: Ronda Jennings A40676766
- 2. CURRENT TARGET AUDIENCE -Current target audience of young teens and women in their lower 20’s. -Eco-Friendly
- 3. FUTURE TARGET AUDIENCE What about men? New target of middle class young males between 18-30 years of age that seek natural products. Eco-Friendly Occupations: jobs that cause excessively dry skin such as construction work or jobs that excessively use hands like masseuse or doctors
- 4. MARKETING GOAL The goal is to brand the products to appeal to men without changing their product ingredients. -Unisex unscented products such as lotions and soaps. -Once they use the products, loyalty can begin to be formed with men.
- 5. BUDGET The campaign budget will be about $26,000 a month with a cap maximum limit of $32,000 to spend a month for the national campaign. It will include SEO, Social Media, Digital Marketing, Promotions and Coupons.
- 6. SOCIAL MEDIA Controlled Facebook and Twitter page that interacts with their loyal and new consumers. It will display health tips as well.
- 7. DIGITAL MARKETING SEO: $6,000 with designated keywords. Rare for men to search but still need SEO and SEM as an option. -Direct Mail -online clickable links on health care sites
- 8. PROMOTIONS Promotional Deals will be held around Sweetest Day and Fathers Day. Each location will have different deal and special events for men to enjoy. They can be pampered as well! $8-10,000 a month on random manly promotions and specials for a year to build loyalty Sponsorships
- 9. COUPONS Majority of the budget: $12-$14,000 a month Digital and Paper coupons sent to emails and mailboxes There will also be coupons and rebates offered on the social media sites that you can download.
- 10. CONCLUSIONS In the budget there will be a safety fund of about $5-7000 just in case monthly. Questions or Concerns?