The Body Shop was founded in 1976 in Brighton, England by Dame Anita Roddick. It was one of the first cosmetics brands to prohibit animal testing and introduce fair trade to the beauty industry. The Body Shop pioneered activism and sustainability in business. Its target audience is responsible beauty lovers who seek good quality products without compromising ethics. The brand differentiates itself through over 40 years of consistent activism and empowering customers to do good through its causes.
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
L'Oréal brand La Roche Posay Brand Marketing Strategy Krishni Miglani
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Integrated marketing commuinication plan an IMC plan Ahmed Hazzaa
An IMC plan presentation for an Egyptian company called Kaha faced a development crisis during the 90's in this presentation providing a new design for the packaging and new target segment among the youth in the Egyptian society and new form of distribution
Media Planning for Kiehl's :
- The Media, Advertising, Consumer Relationship
- Brands, Markets and Consumer Understanding
- Objective setting and Budgets
- Media Weights and Scheduling Strategies
- Consumer Engagement and Digital Media
- Principles of Planning Media Strategy
- Media Mix decisions
- Media Plan
Analysis on Kiehl's Marketing & ExecutionHooJin Yoon
To acheive a solid brand positioning, the execution in line with the brand strategy is essential. Kiehl's has a very clear brand promise yet -we thought- somewhat fail to deliver its brand promise to the consumer in Spain(Madrid). This gap between the expectation and perception weakens its brand positioning. The slide is presented for professor Teresa Recio's Marketing Management at IE Business School MBA.
As part of my Executive MBA program at St Mary's College of California, I worked on a Capstone project in which I helped Indonesian Cosmetic manufacturer to help export their Purbasari body scrub product into the North American Market. This presentation is a draft outline to my export strategy plan for PT Gloria Origita Cosmetic.
If you have any questions or comments for improvements please feel free to reach out to me or comment below.
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
L'Oréal brand La Roche Posay Brand Marketing Strategy Krishni Miglani
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Integrated marketing commuinication plan an IMC plan Ahmed Hazzaa
An IMC plan presentation for an Egyptian company called Kaha faced a development crisis during the 90's in this presentation providing a new design for the packaging and new target segment among the youth in the Egyptian society and new form of distribution
Media Planning for Kiehl's :
- The Media, Advertising, Consumer Relationship
- Brands, Markets and Consumer Understanding
- Objective setting and Budgets
- Media Weights and Scheduling Strategies
- Consumer Engagement and Digital Media
- Principles of Planning Media Strategy
- Media Mix decisions
- Media Plan
Analysis on Kiehl's Marketing & ExecutionHooJin Yoon
To acheive a solid brand positioning, the execution in line with the brand strategy is essential. Kiehl's has a very clear brand promise yet -we thought- somewhat fail to deliver its brand promise to the consumer in Spain(Madrid). This gap between the expectation and perception weakens its brand positioning. The slide is presented for professor Teresa Recio's Marketing Management at IE Business School MBA.
As part of my Executive MBA program at St Mary's College of California, I worked on a Capstone project in which I helped Indonesian Cosmetic manufacturer to help export their Purbasari body scrub product into the North American Market. This presentation is a draft outline to my export strategy plan for PT Gloria Origita Cosmetic.
If you have any questions or comments for improvements please feel free to reach out to me or comment below.
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
UK beauty and skincare sector research and insights, part of what informed the brand repositioning of, and creative content for an independent women's beauty brand and the NPD of a new men's line.
The Body Shop: Social Responsibility or sustained greenwashing?
Riflessione sulla responsabilità sociale di The Body Shop e il suo acquisto da parte di L'Orèal.
We are one of leading beauty companies in Indonesia, founded by Dr. (H.C) Martha Tilaar in 1970. Employing over 4,000 employees, our company divided into three business classifications, manufacturing and Marketing, Distribution, and Service. Our teams are creating innovation and best quality in beauty product based on herbal and natural ingredients of Indonesia and its supporting services like spa, hair and beauty salon, beauty shop, advertising agency, beauty school, and wedding and indonesian culture magazine.
Beauty, Wellness & Personal Care Industry India Sohini Maitra
A white paper, that was written for MRSS India for their upcoming Cosme India 2018 Awards Nite, where they are the outreach partner the ASSOCHAM Event.
Here it is marketing strategy of a Product almino all marketing concepts are used here CBBE SWOT etc.
Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.[1]
Scholars continue to debate the precise meaning of marketing strategy. Consequently, the literature offers many different definitions. On close examination, however, these definitions appear to centre around the notion that strategy refers to a broad statement of what is to be achieved.
Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives.[2]
Strategic marketing, as a distinct field of study emerged in the 1971s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.
Out and About STYLE Magazine Issue 3 Vol. 2Marsha Fry
Out and About STYLE Magazine was created out of the need to see more "real people" in the media. As such, our content is completely celebrity-free. Instead, we focus on "real people living extraordinary lives" - People that can provide real inspiration. Our magazine is big on real stories and relatable topics.
Makeup is not only the cosmetic that you wear or apply on your body, but it also enhances your inner confidence. Do you want to achieve the most stunning look at the most affordable price? Explore the wonders of styles, and color schemes for a flawless look. Makeup enhances one’s appearance and natural face and gives a radiant glow to the face.
The project conducted both quantitative and qualitative research, developed a target audience and marketing message recommendation for rebranding The Gap.
Vision Zero Audience Analysis & Communication StrategyDi Nan
To reduce fatalities by 15% in New York City, the project conducted audience analysis and segmentation, developed a target audience recommendation and marketing campaign for Vision Zero.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. 1
Brand History
Where? Brighton, EnglandWhen? 1976 Who?
Dame Anita Roddick
“British environmental
and human rights
campaigner ”
The Body Shop story started with the belief that business could be a force for good
3. “The Body Shop boasts of being one the first cosmetics
brands to prohibit testing on animals, and also the first
company to introduce Fair Trade to the beauty
industry.”
4.
5.
6. Over $1 Billion 1.79% 4% 3102
International
sales in 2016
Sales growth
in 2016
Of L’OREAL total
revenue in 2015
Stores worldwide
in 2015
7. ONPC INDUSTRY
2
● Organic and natural personal
care industry
● Grown from a niche market into
a full-blown industry
10. Reasons for buying natural and organic personal care – Any rank (net), October 2016
Base: 1,238 internet users aged 18+ who typically purchase natural and organic personal care products
“What are the top three reasons you buy natural and organic personal care products?”
17. Our story started with Anita Roddick's belief, that business could be a force for good.
We pioneered fair trade and anti-animal testing, we stand by it, and will always follow
through.
Activism is in our blood. We are devoted to engaging in environmental protection initiatives.
We use 100% recyclable and reusable packaging to reduce our environmental footprint.
We appreciate the power of luxuriant forests, clear rivers, and rich soil.
We love coconut, shea, tea tree, satsuma... all gifts from nature.
We believe that our skin deserves to be pampered by the finest possible body butter and
facial cream.
We believe that every day should be filled with simple joys and small indulgences.
We want to live in a world where everyone looks good, does good, and feels good.
20. TARGET AUDIENCE
Young women who...
Healthy lifestyle outlook
Care about the nature
Desire to indulge themselves
Digital-savvy
Visual-oriented
Hipster & indie soul
LUSH
21.
22. POINT OF PARITY
A sensory satisfaction journey
Feeling responsible
Feel healthy and fresh
.POINT OF DIFFERENCE
Feel unique and cool
Sense of belonging to an “indie
community”
LUSH
28. What the brand believes in: business can be a force for good
What the brand does: produce NOPC products to help people look
good and feel good
How the brand does it: by doing good
Where the brand goes: target 2020: further enrichment
Everything else about the brand: emphasize ethics & sustainability
29. To responsible beauty lovers who seek good quality and
safety without compromising ethics,
The Body Shop is the only brand of natural and organic
personal care
that offers them ability to actively participate in advocating
animal & human rights and sustainability,
so they can enjoy high self-esteem for doing good to both
themselves and the planet.
POSITIONING STATEMENT
38. To young hipsters who have a healthy lifestyle
outlook,
Lush is the only indie brand of natural and organic
personal care
that offers them deli-style fresh handmade cosmetics
with the most natural ingredients,
so they can feel refreshed, cool, and being part of the
indie community.
POSITIONING STATEMENT
39. ORIGIN:
Anita Roddick
AUDIENCE:
Responsible beauty lovers
OFFERING:
Personal care
backed by nature
MISSION:
Business can be a force
for good
DIFFERENTIATION:
Activism for over 40 years
BRAND DNA
DNA
FIVE CORE VALUES
40. MISSION:
Revolutionize the
cosmetics industry
BRAND DNA
ORIGIN:
Mark and Mo Constantine
OFFERING:
The most natural, fresh
cosmetics with indulgence
and fun
DIFFERENTIATION:
Fresh, handmade cosmetics by
an indie company
DNA
SIX CORE VALUES
AUDIENCE:
Young hipsters with a
healthy lifestyle outlook
43. SOURCES
● Goody, A. (2016, February 26). The Body Shop reinforces brand images with new ethical pledges. Retrieved February 12,
2017, from http://academic.mintel.com.ezproxy.cul.columbia.edu/display/764464/?highlight
● Vyleta, J. (2016, December). Natural and Organic Personal Care Consumer. Retrieved February 14, 2017, from
http://academic.mintel.com.ezproxy.cul.columbia.edu/display/809003/
● Bonetto, L. (2015, December). The Ethical Consumer. Retrieved February 15, 2017, from
http://academic.mintel.com.ezproxy.cul.columbia.edu/display/743035/
● Nanninga, M. (2017, February). The Millennial Beauty Consumer. Retrieved February 16, 2017, from
http://academic.mintel.com.ezproxy.cul.columbia.edu/display/816261/
● Maslow, A. H. (2013). A theory of human motivation. Mansfield Center, CT: Martino Publishing
● Lush Company Report, Hoovers, 2016
● Patiño, G. T. (2016, October 11). Indie Businesses and the Revival of Craft Experiences. Retrieved February 16, 2017, from
https://www8.gsb.columbia.edu/articles/brand-talk/indie-businesses-and-revival-craft-experiences
● Smithers, R. (2011, November 25). Store Wars: the Body Shop and Lush. Retrieved February 14, 2017, from
https://www.theguardian.com/money/poll/2011/nov/25/store-wars-body-shop-lush
● L'OCCITANE - L'OCCITANE Group. Retrieved February 16, 2017, from http://group.loccitane.com/brands_occitane.aspx?l=en
● Euromonitor International: L'OCCITANE INTERNATIONAL SA IN BEAUTY AND PERSONAL CARE (WORLD). December
2016.
● Euromonitor International. Beauty Survey 2016: Key insights and system update. October 2016.
● L'OCCITANE Cares. Retrieved February 15, 2017, from http://usa.loccitane.com/occcares,82,1,34669,338629.htm
● The Body Shop, Lush, L’occitane’s Social Media - Instagram, Facebook, Twitter, Blog and Consumer Reviews
44. SOURCES
● Faull, J. (2016, February 22). How marketing will help The Body Shop become the world's most ethical and sustainable brand. Retrieved
March 10, 2017, from http://www.thedrum.com/news/2016/02/22/how-marketing-will-help-body-shop-become-worlds-most-ethical-and-
sustainable-brand
● Burlingham, B. (1990, June 01). This Woman Changed Business Forever (1990 Profile). Retrieved March 12, 2017, from
http://www.inc.com/magazine/19900601/5201.html
● Kapferer, Jean-Noel. New Strategic Brand Management, Brand Identity and Positioning Chapter 7
● Vizard, S. (2014, October 15). Lush positions itself as 'more than a soap shop' Retrieved March 12, 2017, from
https://www.marketingweek.com/2014/04/22/lush-positions-itself-as-more-than-a-soap-shop-2/
● The Body Shop Value Report 2009. Retrieved from http://www.thebodyshop.ca/en/pdfs/values-campaigns/Values_report_lowres_v2.pdf
● The Body Shop Value Report 2011-2013. Retrieved from http://www.thebodyshop.com.hk/en/image/values-
campaigns/VALUES_REPORT_2014_INVALLC020.pdf
● Campaigns | The Body Shop. Retrieved March 16, 2017, from http://www.thebodyshop-usa.com/commitment/campaigns.aspx
● MAKE LOVE NOT WAR. Retrieved March 13, 2017, from http://www.thebodyshop-usa.com/sensitive-skin-body-care/
● Brands › The Body Shop Adverts & Commercials Archive Media: TV & Cinema. Retrieved March 17, 2017, from
http://www.advertolog.com/brands/the-body-shop-6090255%2Cmedia-adverts/
● List Of Cruelty-Free Brands - 2017. Retrieved March 14, 2017, from http://www.crueltyfreekitty.com/list-of-cruelty-free-brands/
● Leaping Bunny Certification Programme. Retrieved March 16, 2017, from https://www.crueltyfreeinternational.org/what-we-do/corporate-
partnerships/leaping-bunny-certification-programme
● Cruelty-Free Beauty & Cosmetics. Retrieved March 16, 2017, from http://www.peta.org/living/beauty/
● Carrington M, Zwick D, Neville, B. The ideology of the ethical consumption gap. Retrieved March 16, 2017, from
http://journals.sagepub.com/doi/full/10.1177/1470593115595674
● Sustainable futures: The Body Shop. Retrieved March 17, 2017, from http://www.transformmagazine.net/articles/2016/sustainable-
futures-the-body-shop/
● The Body Shop | values & campaigns | against animal testing. Retrieved March 15, 2017, from http://www.thebodyshop-
usa.com/values-campaigns/campaign-history.aspx
● Teather, David. "Interview: Mark and Mo Constantine, founders of Lush cosmetics." The Guardian. Guardian News and Media, 13 Apr. 2007.
Retrieved March 10, 2017, from https://www.theguardian.com/business/2007/apr/13/retail2