The biggest mobile game feature trends coming your way in 2022 / Kalle Heikkinen (GameRefinery)
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Understanding mobile game feature design is essential for getting customers to stick around in your game and keep spending money. In this talk, Kalle Heikkinen, Senior Analyst at GameRefinery, takes a look into the crystal ball and uses real-world insight and data to examine the latest emerging trends that are set to shape the winning mobile games of tomorrow. GameRefinery’s analysts track over 200 mobile game features in 2,500+ top-performing games within their growing database of 100,000 games, mapping everything from a game’s re-engagement mechanics to monetization, revenue and the amount of content.
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The biggest mobile game feature trends coming your way in 2022 / Kalle Heikkinen (GameRefinery)
- 1. The Biggest Mobile Game Feature Trends Coming Your Way in 2022 Q4 2021
- 2. Kalle Heikkinen Senior Analyst at GameRefinery by Vungle
- 3. New Types of Gachas Will Appear in Mobile Is 2022 THE Year for AAA in Mobile? 3 2 1 Meta Elements and Core Gameplay Experimentation Will Be a Big Thing in Event Design The Biggest Mobile Game Feature Trends Coming Your Way in 2022
- 4. 2022 Event Trends: Meta Elements and Core Gameplay Experimentation Will Be Big
- 5. And events come in many shapes Events are a key retention driver for a huge number of games One-off events Seasonal events Looping events New Server events Anniversary events Competitive events Battle Pass events Halloween events Chinese New Year Events Collaboration Events Gacha events Christmas events Charity events Concert events Singles Day events Oktoberfest events
- 6. Both in terms of core & meta-layers In 2022, events will keep on becoming more diverse and surprising CORE META
- 7. 1. Meta-elements in Events
- 10. Events will double-down on adding meta-elements Renovation Events Meta-elements, such as collection, narrative & progression, have a positive effect on the attractiveness & stickiness of a limited-time event All these meta-elements can be utilized in a renovation event The core idea of “cleaning up” or “getting things done” is a powerful motivator for engagement Renovation meta works very well in a limited-time format and can be “looped” back to the game with a new project for players to undertake
- 11. Events will double-down on adding meta-elements Renovation events tap into several top player motivations among casual players Casual Player Motivations Source: GameRefinery Dashboard
- 12. Events will double-down on adding meta-elements Renovation Event Example: Phase 10
- 13. Events will double-down on adding meta-elements Renovation Event Example 2: Best Fiends
- 14. Events will double-down on adding meta-elements Slotomania – Season Albums Jackpot Party – All Stars Cash Frenzy – Around the World Texas Hold’em Poker: Pokerist Limited-time album collectibles in casino games
- 15. 1. Innovation in Core Gameplay in Events
- 16. We will see more events experimenting with exciting core gameplay types Example Case: Fishdom
- 17. We will see more events experimenting with exciting core gameplay types Example Case: AFK Arena
- 18. We will see more events experimenting with exciting core gameplay types Example Case: AFK Arena
- 19. Mixing up interesting core gameplay types adds variety to your game as well as a surprise element Minigames can be recycled in other titles in one’s portfolio Great synergies with the event format as it allows for experimentation Possible to include other game features: energy systems, leaderboards etc. We will see more events experimenting with mashing-up exciting core gameplay types
- 21. Examples include: Over the years we’ve seen a great amount of innovation in Gacha Box Gacha (Honkai Impact 3) Stepup Gacha (Bleach: Brave Souls) Charge Point Gacha (Monster Strike)
- 22. Over the years we’ve seen a great amount of innovation in Gacha Pity Gacha (Genshin Impact) Sugoroku Gacha
- 23. Preview Gachas will appear in mobile Next year we will see even more innovation in Gacha ? Regular Gacha Preview Gacha Take Rewards Take Rewards Don’t take Rewards
- 24. Preview Gachas will make appearances in mobile Next year we will see even more innovation in Gacha
- 25. Gacha with a social twist: Kotodaman (JP) Next year we will see even more innovation in Gacha
- 26. Is 2022 THE Year for AAA in Mobile?
- 27. The Shooter space in mobile is turning into a Blazing Hot One 1.
- 28. We will see more examples of Crossplay Success Stories exist already 2.
- 29. We will see more examples of Crossplay And more are on the way! 2.
- 30. 3. We will see more titles with AAA production values on mobile 2.
- 31. New Types of Gachas will appear in mobile: Watch out for Preview & Social Gachas! Is 2022 THE year for AAA in mobile?: YES! 3 2 1 Conclusions: Meta Elements and Core Gameplay Experimentation will be a Big Thing in Event Design: Look out for Renovation and core gameplay mash-up events!
- 32. Thank You!