Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to make IAP-based monetization really work on mobile platforms? - Julia Palatovska, Alish Yakubov - G5

1,039 views

Published on

  • Be the first to comment

How to make IAP-based monetization really work on mobile platforms? - Julia Palatovska, Alish Yakubov - G5

  1. 1. How to make IAP-based monetization really work on mobile platforms? Julia Palatovska, BizDev Director Alish Yakubov, Executive Producer
  2. 2. We Publish and Develop Free-to-play & Casual Games We focus on games for smartphones and tablets More distribution channels to be added in 2012
  3. 3. G5 - Publisher Over 70 Million Game Downloads, Millions of DAU Over 200 game apps in portfolio, cross-selling Numerous games that made over USD 1M One game a week, pipeline for a year ahead Millions of dollars paid to developers Contracts with 70 developers and growing fast
  4. 4. Free-to-Play Game Released in Sep-Dec 2011 Free-to-play game Casual city simulator Top 10 Grossing Game in 103 countries $1M revenue and first million downloads in a couple of months
  5. 5. Your Casual Game Can Become a Free-to-Play Hit! Virtual City Playground for iPadCityVille Hometown iPad
  6. 6. How to monetize f2p game? Give players a way to pay to overcome natural obstacles:  For extra energy and longer sessions  To speed up construction  To unlock new content ahead of time  To unlock more space on the map  To build exclusive buildingsGoals: Those who don’t want to pay need to be able to play for free Those who want to have extra fun should be able to spend money
  7. 7. Add progress stoppers Slow down player’s progress with:  Energy consumption  Lack of resources  Lack of virtual currencyGoals: Players who are eager to pay should progress faster than not paying users
  8. 8. Add progress stoppers
  9. 9. Add time consumptionAdditional ways to slow down progress: Raise constructing time Raise production timeGoals: Make players want to boost construction and production for premium currency
  10. 10. Let unlock content ahead of time Unlock new constructions and grades Unlock territory on map Unlock new Items Unlock bonuses and boostsGoal: Players who are curious should be able to progress further for premium currency
  11. 11. Let unlock content ahead of time
  12. 12. Add premium content More productive premium buildings Premium tools Boosters and power-ups Premium consumable bonusesGoals: Allow paying players enjoy the game more than other players
  13. 13. Add premium content
  14. 14. Add exclusive content Landmarks Exclusive decorations Cool outfit New skinsGoals: Allow paying players stand out of the rest
  15. 15. Add exclusive content
  16. 16. Retain a player in the gameAdd FREE features which will keep a player in the gameand expand session time: Moving constructions Grinding actions Collecting itemsGoal: Expand player’s session time. The more time theyspend in the game, the more eagerly they spend money
  17. 17. Keep a player in the gameRevenue boost after update with additional free features
  18. 18. Make it easy to purchaseMake the path from any game location to monetizationscreen as short as possible: Add shortcuts Predict player’s wishes Make attractive suggestions to purchaseGoal: every time when players want to buy something,they should be able to do this intuitively within 1 click
  19. 19. Make it easy to purchase
  20. 20. Make it easy to purchase
  21. 21. What G5 can do for you We give you a dedicated producer and share best practices Great terms, advances / full development funding Cross-platform Talisman technology Cross-platform QA Localization to 11 languages Marketing and traffic acquisition for your games all over the world Cross-sell with G5 games for access to millions of users F2P approach can be applied to any genre!
  22. 22. Join the mobile revolution! developers@g5e.com www.g5e.com

×