This document outlines a marketing plan presentation template with four main stages: reach, engage, act, and convert. It discusses key marketing concepts like the customer lifecycle, conversion marketing, and the different types of marketing including publicity, branding, advertising, product placement, online and offline marketing. It also covers the marketing mix of product, price, place, and promotion. The presentation template provides sections for target analysis, scheduling, promotion, and results to help communicate a comprehensive marketing plan.

1. MARKETING PLAN
PRESENTATION
P R E S E N T A T I O N B Y D E W A N V . S . G R O U P O F I N S T I T U T I O N I N D I A

2. MARKETING PLAN
PRESENTATION
Marketing Plan presentation template to help you document and communicate your marketing plan.
This document consists of four stages, each designed to facilitate engaging, converting, acting and
reaching.
REACHENGAGE ACTCONVERT
Every company has the same
mission: to maximize their value.
But in our view, your most valuable
asset isn’t your product, or your
branding, or even your team – it’s
your customers. The most
successful companies succeed
because they excel during
each stage of the customer
lifecycle: in acquiring new buyers,
in growing their lifetime value, and
in converting them into advocates.
Conversion marketing is a strategy
that uses certain tactics to
encourage visitors to take a specific
action, "converting" those window
shoppers into actual purchasers of
your products or services.
Marketing is any technique used to
make the public aware of a
company and what it has to offer
over its competitors. The variations
of marketing activities are vast and
encompass almost every kind of
media and company-initiated
outreach.
Understanding and determining
marketing reach is important to
any business, no matter the size,
age, or industry. If you don't know
who your customers are, you won't
know how to draw their attention
most effectively

3. MARKETING PLAN
PRESENTATION
PUBLICITY
BRANDING
ADVERTISING
PRODUCT PLACEMENT
The marketing practice of creating a name, symbol or design that identifies and differentiates a
product from other products .
Product placement, also known as embedded marketing, is a marketing technique in which
references to specific brands or products are incorporated into another work, such as a film or
television program, with a specific intent to promote said product.
Publicity is gaining public visibility or awareness for a product, service or your company via the
media. It is the publicist that carries out publicity
Advertising is an audio or visual form of marketing communication that employs an openly
sponsored, non-personal message to promote or sell a product, service or idea. Sponsors
of advertising are often businesses wishing to promote their products or services.

4. MARKETING PLAN PRESENTATION
WEBSITE
Customer Benefits, Customer Relationships, Your Personality, and Your Credibility
OFFLINE MARKETING ONLINE MARKETING
Yellow pages Social media
News paper ads Blog – current info
Direct mail Permission based
Print media Paid advertising
Networking Search engine Optimization
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MARKETING PLAN PRESENTATION
Offline marketing encompasses a number of different avenues, from traditional print advertising to radio and television adverts and networking. But As much as
results from marketing has its roots traditionally in the offline type in recent years the focus has started to shift towards online marketing

5. MARKETING PLAN PRESENTATION
IDEA TARGET ANALYSIS & STATISTICS SCHEDULE PROMOTION
It is important for retailers
to have exciting
visual marketing ideas,
such as television
commercials, print ads,
and exciting websites.
Identifying a target
market helps your
company develop
effective marketing comm
unication strategies.
Statistics are applied in
marketing to identify
market trends, and to
measure and evaluate the
potential and success of
marketing programs.
Marketing your brand or product
will include different aspects of
manufacturing, promoting and
selling products to the
customers. Promotion is a key
element in putting across the
benefits of your product or service
to the customers.
Scheduling and planning
are essential for keeping a
company organized and
focused on long-term goals
while pursuing immediate
opportunities.

6. MARKETING PLAN
PRESENTATION
Target Marketing involves breaking a market into segments and
then concentrating your marketing efforts on one or a few key
segments consisting of the customers whose needs and desires
most closely match your product or service offerings.
PRODUCT
PRICE
PLACE
PROMOTION
TARGET
MARKET
Product refers to the item actually
being sold. The product must deliver a
minimum level of performance;
otherwise even the best work on the
other elements of the marketing mix
won't do any good.
Price refers to the value that is put for
a product. It depends on costs of
production, segment targeted, ability
of the market to pay, supply - demand
and a host of other direct and indirect
factors.
Promotion this refers to all the activities
undertaken to make the product or
service known to the user and trade. This
can include advertising, word of mouth,
press reports, incentives, commissions
and awards to the trade.
Place refers to the point of sale. In
every industry, catching the eye of the
consumer and making it easy for her to
buy it is the main aim of a good
distribution or 'place' strategy.

7. RESULT
PLAN AND STRATEGY
ANALYSIS
TARGETING
OBJECTIVES
Having an effective marketing strategy is
critical to driving the results you want.
Your marketing strategy is an explanation
of the goals you need to achieve with
your marketing efforts. Your marketing
plan is how you are going to achieve
those marketing goals.
A market analysis studies the attractiveness
and the dynamics of a special market within
a special industry. It is part of the
industry analysis and thus in turn of the
global environmental analysis.
Marketing objectives are goals set by
a business when promoting its
products or services to potential
consumers that should be achieved
within a given time frame.
Target Marketing involves breaking
a market into segments and then
concentrating your marketing efforts on
one or a few key segments consisting of
the customers whose needs and desires
most closely match your product or
service offerings.
MARKETING PLAN PRESENTATION

8. THANK YOU
DEWAN V. S. GROUP OF INSTITUTION INDIA