Co-branding partnerships can drastically improve your business's audience reach, drive brand awareness and recognition, increase sales and more. To help your business marketing succeed, we've rounded up these 6 tips for your next co-branding initiative.
No two products will be marketed in exactly the same way. The marketing mix is a term used to describe the unique cocktail of marketing channels deployed to market a particular product.
Looked at another way, the marketing mix can be characterised as a recipe book, offering a comprehensive range of complementary marketing tools, from which marketers can select and combine those that will best suit the product they are seeking to promote.
I social media per le micro, piccole e medie imprese. Strategia e pratica.Giovanni Dalla Bona
Come possono le micro e piccole aziende utilizzare i social media a supporto del proprio business?
Strategia:
1) definizione degli obiettivi
2) Scelta del social media
3) Creazione dei contenuti
4) Automazione delle attività
5) MOnitoraggio dei risultati
Web Marketing Academy Digital Marketing Students Guides:
- How to write a SEO Consulting Proposal for Web Marketing Academy Students
https://www.webmarketingacademy.in/best-digital-marketing-training-courses-in-bangalore/
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
No two products will be marketed in exactly the same way. The marketing mix is a term used to describe the unique cocktail of marketing channels deployed to market a particular product.
Looked at another way, the marketing mix can be characterised as a recipe book, offering a comprehensive range of complementary marketing tools, from which marketers can select and combine those that will best suit the product they are seeking to promote.
I social media per le micro, piccole e medie imprese. Strategia e pratica.Giovanni Dalla Bona
Come possono le micro e piccole aziende utilizzare i social media a supporto del proprio business?
Strategia:
1) definizione degli obiettivi
2) Scelta del social media
3) Creazione dei contenuti
4) Automazione delle attività
5) MOnitoraggio dei risultati
Web Marketing Academy Digital Marketing Students Guides:
- How to write a SEO Consulting Proposal for Web Marketing Academy Students
https://www.webmarketingacademy.in/best-digital-marketing-training-courses-in-bangalore/
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Selling Good Works -- Fundamentals of Marketing a Non-Profit OrganizationChris Houchens
Selling Good Works : Fundamentals of Marketing a Non-Profit Organization
Non-profit organizations are focused on helping the communities they serve. However, to effectively serve the community, there is a need to find donors, raise awareness, and find users for the organization's mission. The challenge for most non-profits is trying to achieve multiple goals with these multiple audiences. In addition, the marketing message must stand out using limited resources in a cluttered and noisy marketplace. This session addresses the unique marketing opportunities and challenges faced by charities, public service agencies, and other types of non-profit organizations including:
--Important similarities and differences between non-profit and for-profit marketing
--How non-profits should develop a marketing plan
--Getting the message out to those who need it
--Effective ways to use a small marketing budget
--Using the web and social media to communicate
--Tracking and evaluation of non-profit marketing efforts
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
How to implement your first SFMC MCI Dataroma user story workshopArthur Backouche
SFMCDG WATCH & LEARN - In this Salesforce Marketing Cloud developer workshop event Arthur Backouche is walking us through a simple use case for a Marketing Cloud Intelligence (Dataroma) report.
Then as always we have Q&A.
WATCH => https://lnkd.in/gYx45pZz
This event will be of interest to developers who are interested in the step by steps to what to do on the marketing cloud side, how to integrate the two platforms and then what are the considerations from a MCI (Dataroma) perspective to provide a report.
Whilst this might not be your first user story for MCI, hopefully it will help with help with understanding implementation considerations.
This is a follow up event to our earlier event where we introduced Marketing Cloud Intelligence (Dataroma) which you can watch here https://lnkd.in/gMWe5U2r
#Salesforce #MarketingCloud
Select our professionally designed Online Marketing PowerPoint Presentation Slides to give a comprehensive introduction to online marketing. This content ready internet marketing PowerPoint complete deck contains visually appealing templates such as elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistics and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Showcase digital customer targeting techniques with the help of this easy to understand digital marketing system presentation deck. Apart from this, the internet marketing PPT visuals are apt to present various concepts like online advertising, visual marketing, online marketing, interactive marketing to name a few. Download internet marketing PowerPoint templates to create a planned digital marketing strategy. Our Online Marketing Powerpoint Presentation Slides are educative to the core. All the content is highly enlightening. https://bit.ly/39n5DSU
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
How Co-Branding & Co-Marketing Can Bring EfficiencyDigital Vidya
Care about learning 'How Co-Branding & Co-Marketing Can Bring Efficiency'. You will find this deck presented by Kapil Nakra, Co-Founder, Digital Vidya at Master Franchise Conference 2014
Real estate brokers can engage in cooperative marketing with title companies, but compliance rules are strict. Learn the ends and outs of compliance in co-marketing.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Selling Good Works -- Fundamentals of Marketing a Non-Profit OrganizationChris Houchens
Selling Good Works : Fundamentals of Marketing a Non-Profit Organization
Non-profit organizations are focused on helping the communities they serve. However, to effectively serve the community, there is a need to find donors, raise awareness, and find users for the organization's mission. The challenge for most non-profits is trying to achieve multiple goals with these multiple audiences. In addition, the marketing message must stand out using limited resources in a cluttered and noisy marketplace. This session addresses the unique marketing opportunities and challenges faced by charities, public service agencies, and other types of non-profit organizations including:
--Important similarities and differences between non-profit and for-profit marketing
--How non-profits should develop a marketing plan
--Getting the message out to those who need it
--Effective ways to use a small marketing budget
--Using the web and social media to communicate
--Tracking and evaluation of non-profit marketing efforts
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
How to implement your first SFMC MCI Dataroma user story workshopArthur Backouche
SFMCDG WATCH & LEARN - In this Salesforce Marketing Cloud developer workshop event Arthur Backouche is walking us through a simple use case for a Marketing Cloud Intelligence (Dataroma) report.
Then as always we have Q&A.
WATCH => https://lnkd.in/gYx45pZz
This event will be of interest to developers who are interested in the step by steps to what to do on the marketing cloud side, how to integrate the two platforms and then what are the considerations from a MCI (Dataroma) perspective to provide a report.
Whilst this might not be your first user story for MCI, hopefully it will help with help with understanding implementation considerations.
This is a follow up event to our earlier event where we introduced Marketing Cloud Intelligence (Dataroma) which you can watch here https://lnkd.in/gMWe5U2r
#Salesforce #MarketingCloud
Select our professionally designed Online Marketing PowerPoint Presentation Slides to give a comprehensive introduction to online marketing. This content ready internet marketing PowerPoint complete deck contains visually appealing templates such as elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistics and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Showcase digital customer targeting techniques with the help of this easy to understand digital marketing system presentation deck. Apart from this, the internet marketing PPT visuals are apt to present various concepts like online advertising, visual marketing, online marketing, interactive marketing to name a few. Download internet marketing PowerPoint templates to create a planned digital marketing strategy. Our Online Marketing Powerpoint Presentation Slides are educative to the core. All the content is highly enlightening. https://bit.ly/39n5DSU
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
How Co-Branding & Co-Marketing Can Bring EfficiencyDigital Vidya
Care about learning 'How Co-Branding & Co-Marketing Can Bring Efficiency'. You will find this deck presented by Kapil Nakra, Co-Founder, Digital Vidya at Master Franchise Conference 2014
Real estate brokers can engage in cooperative marketing with title companies, but compliance rules are strict. Learn the ends and outs of compliance in co-marketing.
Innovation in the supply chain is helping top companies around the world decrease lead times, minimize risk, cut costs and drive growth. To create this innovation in an era of rapidly changing markets, geographic shifts and expanding capabilities brought on by new technologies, successful businesses are increasingly turning to collaboration with other industry members – and sometimes even with competitors.
Learn more at www.powerlinx.com.
What is the smart grid? The smart grid’s the evolution of our current power distribution grid, using state of the art technology to optimize delivery of electric power. Smart grid applications will increase the efficiency of today’s electrical distribution system by saving more than 400 billion kilowatt-hours s year.
I've worked to simplify the partner marketing process by building a roadmap of what that process looks like. I call it the ABCD Partner Marketing Process. This process ensures partnerships are aligned and effective in empowering sales and creating revenue for both partners.
Co-Marketing Best Practices: Fatal Mistakes Lenders Make with Special Guest M...Total Expert
In our most recent co-marketing webinar we were joined by Mitch Kider, Chairman and Managing Partner of Weiner Brodsky Kider PC. We discussed co-marketing and compliance mistakes lenders routinely make and the best practices for avoiding them.
THIS IS A SHORT AND SIMPLE PPT TO PRESENT CO-BRANDING, CO-BRANDING IS A PROCESS IN WHICH TWO COMPANIES COMBINE TOGETHER TO MARKET THERE PRODUCT OR SERVICES
This series constitutes co-branding and corporate branding, where student will study how the brand partnership and corporate branding can result in making an image in the mind of customers.
Getting started with marketing can be a scary prospect for small businesses. This slideshow goes through the basics of setting up a marketing plan that will help to grow your business.
Whatever your marketing needs, John Rowbottom Design and Marketing can help. To find out more, visit us at jrdm.com.au today.
Creating a Marketing Budget A Step-by-Step Guide.pdfEkaKhrisnanda
Are you looking to create a marketing budget that aligns with your business goals and maximizes your ROI? Look no further! This step-by-step guide will provide you with everything you need to know to create a successful marketing budget. From understanding the importance of a marketing budget to determining your marketing expenses and prioritizing them, to creating a budget plan and monitoring and adjusting it regularly, this guide has got you covered. Follow these steps and tips to create a marketing budget that drives the growth of your business.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
Planning and Preparation covering:
SWOT analysis & audit
What is a marketing plan & how can it help you?
Marketing plan types & getting started
Elements of a digital marketing strategy
SMART goals
Breaking goals down
Content marketing timeline
Social Media Scheduling & CRM
Pricing Clarity
Pareto 80:20 Rule
Pricing Offer
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
The presentation explains the growing importance of partner marketing in opening the doors of business opportunities faster across new locations. It is extremely important to find the right marketing partner to forge lasting and profitable business relationships. The benefits of partner marketing via co-marketing, co-branding & cross-marketing programs are huge in promoting joint marketing & partnership. Partner companies that co-exist are rewarded with new customer relationships and business sustainability with time. The presentation also outlines the different approaches of partner marketing and ways of promoting joint partnerships.
For venues looking to market conference and events space, most would agree that a large focus for marketing is about generating sales opportunities so that the venue businesses can grow. Naturally there is an expectation of a return on investment, a direct impact on your revenue stream as a result of any venue marketing activity undertaken. But there is of course a longer-term view of what marketing delivers, sometimes less of a priority for venue marketing teams under pressure to deliver a quick return for sales.
Marketing Plan is extremely important for any business. Planning your advertising techniques, your social media presence, SWOT analysis and every other strategy is part of marketing plan. Go through the slides to know more.
Leadership Development PlanMBA 670This Leadership Development.docxcroysierkathey
Leadership Development PlanMBA 670
This Leadership Development Plan serves as your road map for training and development activities that will enhance your leadership competencies. As you approach the end of your MBA program reflect on your continuing career goals, the skills you will need to achieve them, and the influence you would like to have on your organization.
Your name: Your current job title
Career Goal Make sure your goal is SMART: specific, measurable, achievable, realistic, and time-bound.
[Write a response of no more than 100 words here.]
Skills Development Needs
What are the constraints in your skills, knowledge, and experience from the viewpoint of improving your organization’s performance?
[Write a response of no more than 200 words here.]
How can you enhance your skills, knowledge, and experience to influence changes in your organization?
[Write a response of no more than 200 words here.]
Personal Impact on Organization Performance
How can you personally influence one or more performance measures in your organization?
[Write a response of no more than 200 words here.]
What role can you play to enhance the level of trust necessary for strategic changes in your organization?
[Write a response of no more than 200 words here.]
Print this page, then sign and date the hard copy.Signature _____________________Date _______________
What are examples of ethical climates in the accounting discipline?
· Continuing education requirements for certified accountants - state specific licensures and rules
· Certified Managerial Accounting - standards
· CMA Code of Conduct
· IMA Code of Conduct
· Auditing practices
· AICPA - Code of Conduct
· Internal Auditing practices
· Government regulations - SOX
· Climates to prevent insider trading
· Cultural influences to ethical climates in accounting
International Management Review Vol. 12 No. 2 2016
56
The Marketer’s Action Plan (MAP): Six Steps to Developing Effective
Marketing Plans in B2B Marketing Programs
Eric Gagnon
The Business Marketing Institute, Chicago, IL 60610 USA
Business-to-business marketing professionals are always interested in finding better tools to help them
create marketing plans that generate better, and more measurable, response. In our BMI online CRM Field
Marketing (CRM-FM) training and certification program, we’ve developed the Marketer’s Action Plan
(MAP), a step-by-step process for helping you plan, develop, execute, measure, and adapt any marketing
activity. While intended for use with CRM systems, where measurement of marketing programs (also
known as "campaigns" in most CRM systems) is made far easier by tracking them within CRM, you don’t
need to use a CRM system to implement this process in any marketing plan.
Even better, the Marketer’s Action Plan can be used for any marketing activity that is part of your
overall marketing program—from print advertising, to direct mail, trade shows, or online-ba ...
Steve trahanas - ultimate guide to marketing objectivesStevetrahanas
Marketing objectives need to have an impact on the organization as a whole and the objectives need support from other departments for marketing to be seen as relevant. The Sales and Marketing relationship is far too often a struggle. The sales department wants to see more sales-qualified leads, and the marketing department says that they’re already providing them.
A guide to understand the brand audit. Tips and tricks on how to understand and identify the brand problems and further solve it with a comprehensive action-plan
Let us begin with understanding what we mean by sales and marketing alignment. Sales and marketing alignment is when the two departments work together closely to achieve common goals. This can be beneficial for businesses because it can lead to increased sales and higher customer satisfaction.
https://www.yatharthmarketing.com/steps-towards-marketing-and-sales-alignment-and-business-growth/
5 ways to find and win first few customersTradeDesk
Finding and winning the very first client is perhaps the most important factor in success of a business and also the most difficult goal to achieve for startups.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What is the TDS Return Filing Due Date for FY 2024-25.pdf
6 Steps to Co-branded Marketing Success
1. 6 Steps to Co-branded
Marketing Success
STEPS FOR EFFECTIVELY MARKETING YOUR CO-BRANDING INITIATIVE
2. Benefits of a
co-branding
partnership
Immediately increase your
audience size and reach
Increase brand awareness
Drive brand recognition
Increase sales
2
3. 6 Steps to Co-branded Marketing
Success
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
3
4. Negotiate marketing terms with
your partner
What is your company
open to?
Where does your company
draw the line?
What “extras” can you
think of?
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
4
5. Describe your product or
service
What does the combined
product look like?
Is it a new product, offer or
service?
Is it an existing product
that’s getting a facelift?
Is anything getting co-
branded?
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
5
6. Identify strategic opportunities for
the partnership
Where can you capitalize
on brand and audience
enhancement?
Where is there potential for
increased
email/blog/newsletter lists,
etc.?
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
6
7. Tentative structure for your
discussions
Bring up timelines for
launch and production
needs – these can remain
fluid at this step, but it’s
always good to start off
with a tentative structure to
revolve your discussions
around.
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
7
8. Your audience vs. your
partner’s
Identify: Your Audience
Identify: Partner’s Audience
Your partner will have
unique insights into their
audience and the type of
messaging and delivery
channels they respond to
best.
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
Does your partner’s audience
align with your own? If not,
identify how they are
different.
8
9. Determine your target
audience
Once you and your partner have clearly outlined your
respective audiences, determine who is your intended
audience. All marketing messaging will need to be geared
towards these specific recipients.
Put all of this into consideration when you determine how
you want to approach a new, heterogeneous audience.
You might even want to consider having multiple audience
segments, which will allow you to send more customized,
targeted messaging.
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
9
10. Marketing channels
When determining your
marketing outlets, take
advantage of unique
channels that your partner
uses, and work with your
partner to get their
messages out through your
own channels.
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
10
11. Your outlets can take the form
of:
Co-branded, single subject newsletter blasts
Social media mentions, re-posts and announcements
Co-authored press releases
Unique events or specialized marketing initiatives
General company news distribution and press releases
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
11
12. Establish your goals
Establishing a partnership’s
marketing goals is unique
from determining a
marketing department’s or
even a marketing project’s
goals. Here it becomes more
tricky as you have not one,
but two or more distinct
companies to consider, and
specific goals and metrics
may differ from company to
company.
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
What is important to each
company?
What are each company’s
typical metrics?
12
13. Metrics
Once you’ve identified your
co-branding goals, find a
good set of metrics that
help you to gain an
understanding of the
progress of your marketing
initiatives.
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
13
14. Set your calendar of activities
Start your partnership by setting up your to-do list.
At the very least, write a list of the activities that need to be
accomplished up to and during your marketing launch.
Outline what you are going to do and what you aim to
achieve.
Provide an overview of the messaging that applies to each
applicable step.
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
14
15. Set responsibilities
It is also very important to outline who is
responsible for each activity. Doing this
allows you to measure the progress and
performance of your team.
It simultaneously allows you to assess
your resources.
Do you have the manpower you need?
Do you need to hire?
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
15
16. Launch your campaign
All of your hard work is
about to pay off!
While the campaign is
running, check in
periodically to make sure
everything is going as
planned.
Make changes in real time
as needed.
17. It’s time to measure
The last step – you’re almost there!
Now it’s time to go back to your goals.
As you review the goals you initially
set out to accomplish, ask yourself
this:
Have they been met?
Exceeded?
And, most importantly, why?
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
17
18. Conclusion
Hopefully this guide has given you a
practical guideline to getting your
partnership off the ground. Every
partnership is different, and certainly
many of these steps will be
customized to bring the most value to
you and your partnership.
Setup
Determine
Your
Audience
Marketing
Outlets
Identify Goals
Marketing
Launch
Measurement
18
19. Find out more about Powerlinx
Streamline your partnership
planning process on Powerlinx
Get a pre-qualified list of
partners that suit your business’
needs.
See your business compatibility
with your dynamic PowerScore.
Organize business relationships
in Spaces.
Skip the back-and-forth
conversations and discover
detailed information on your
partner’s profile.
Try it free: www.powerlinx.com
19