Digital marketing is a dynamic and versatile field that encompasses the use of digital channels and technologies to promote products, services, or brands.

1. THE
ULTIMATE
BUSINESS
LIBRARY D I K S H A
G A U T A M

2. Introduction
Online marketing is a main form of promotion and for many
companies it is often the only one.
Digital Marketing
Digital marketing also called online marketing is the promotion
of brands to connect with potential customers using the internet
and other forms of digital communication.
Businesses leverage digital channels such as search engines,
social media, email, and other websites to connect with
customers.

3. There are many possibilities of online promotion. From your
own websites and social networks to more sophisticated SEO
and PPC advertising
Not all of them are necessarily suitable for the type of your
business or for your company. So that you don't go in the
wrong direction and waste time and money, read first what
are the possibilities of online marketing, what are the
possible strategies and how it can help you
It doesn't matter if you are a brand new or an old company.If
you become interested in online market it should be based
on your business strategy.
Digital marketing relies heavily on compelling and persuasive
copywriting. Effective digital marketing copy should be
concise, engaging, and tailored to your target audience.
Whether you're writing content for social media, emails,
websites, or online advertisements.
If you decide to focus on online marketing and you don't
have much experience yet, you will probably appreciate any
kind of a goodadvice.
Undoubtedly, one of the main advantage that the results can
be measured which, for example is very limited for outdoor
banner or radio advertising.
It doesn't matter if you are a brand new or an old company.If
you become interested in online market it should be based
on your business strategy.

4. STEP 1: CREATE A MARKETING
STRATEGY
The first step in any marketing effort is to create a
marketing strategy which will be based on your business
strategy
We have two types of goals over here marketing and
communication. How are they different and how do we
define them?
Marketing Goals
Start by clearly defining what you want to achieve with your
digital marketing efforts. Your goals should be specific,
measurable, achievable, and time-bound (SMART).
Marketing goals are specific, measurable objectives that a
company or organization aims to achieve through its
marketing efforts.

5. It is easy to recognize the marketing goals you can count and
measure them. It is almost always represented by a number
of sold products, of deals or orders, of show rooms, of
SalesReps, of customers...These are often goals that
compare us to our competitor on the market: market sales
growth, etc.
Marketing goals are specific, measurable, and time-bound
objectives that a business or organization sets to achieve
through its marketing efforts.
Marketing goals are specific, measurable, and time-bound
objectives that businesses and organizations set to achieve
through their marketing efforts. These goals help guide
marketing strategies and campaigns, providing a clear sense of
direction and purpose. One of the primary goals of marketing is
to boost sales and generate more revenue. This may involve
increasing the number of customers, the average transaction
value, or the frequency of purchases.

6. Communication goals
It’s impossible to count your communication goals exactly –
it is a difficult category to manage.The best strategy is to
build your brand image without that done, no customer will
write your brand down on their shopping list That is true in
B2B as well –unless client knows the brand well, they won’t
contact them.
Communication goals, also known as marketing communication
goals or promotional objectives, are specific targets that
businesses and organizations aim to achieve through their
marketing and communication efforts. These goals help guide
the development of marketing campaigns and strategies,
ensuring that they align with broader business objectives.One of
the primary goals of marketing communication is to make more
people aware of the brand, its products, or its services.
COMMUNICATION

7. Target group and segmentation
Whether you pursue marketing or communication goals,
customers will always be the ones to help you meet them.
But they have to be convinced that your offer is the best for
them. Target group and segmentation are essential concepts
in marketing that help businesses identify and reach their
ideal customers effectively.
Target group and segmentation are fundamental concepts in
marketing that involve identifying and categorizing potential
customers into distinct groups based on shared characteristics.
This helps businesses tailor their marketing efforts to effectively
reach and engage specific audience segments. Target group and
segmentation are essential concepts in marketing that help
businesses identify and reach their ideal customers effectively. A
target group, also known as a target audience or target market,
refers to a specific group of individuals or organizations that a
business aims to reach with its products, services, or marketing
messages.

8. Marketing tools
When meeting your marketing goals, it is important to know
not only which target group you are addressing, but also
which marketing tool you wantto choose. Each marketing
tool is different and you can use it to address different target
groups. For example, you can use radio, television or the
press.Marketing tools are essential resources that help
marketers plan, execute, and analyze their marketing
campaigns and strategies effectively. These tools range from
analytics platforms to content creation and social media
management. Marketing tools are essential resources that
help businesses and marketers plan, execute, and measure
their marketing strategies and campaigns. These tools are
designed to streamline marketing efforts, automate tasks,
and gain insights into marketing performance.

9. Marketing strategy
Once you know your goals, your audience the tools you want
to use,and your budget, you can go to creating your
marketing strategy.
The goal of a marketing strategy is to meet long-term goals,
such as retaining and gaining clients,market share, or
retaining a competitive advantage, by effectively investing
funds and human resources.It serves as a roadmap for all
marketing activities.
A marketing strategy is a comprehensive plan that outlines an
organization's approach to promoting its products or services to
achieve specific business objectives. It encompasses a set of
well-defined tactics and actions designed to reach and engage
target audiences, generate leads or sales, and ultimately,
contribute to the company's growth and success.

10. DIGITAL
MARKETING