The document summarizes the battle between Boeing and Airbus for dominance in the commercial airplane market. It describes both companies' histories and key aircraft like Boeing's 747-8 and Airbus' A380. It outlines their visions and how they compete through aircraft products, outsourcing, technology, and engine choices. It also discusses controversies over alleged subsidies each receives from governments and litigation at the World Trade Organization. Both companies are fighting for shares of the Vietnamese airline market. In summary, Boeing and Airbus compete globally to be the leading commercial airplane manufacturer while applying new technologies and receiving government support.

1. THE BATTLE
OF
BOEING AND AIRBUS
Presented by Group 1

2. INTRODUCTION
The Company
•An American multinational aerospace and defense
corporation, founded in 1916
•Undertook a series of strategic mergers and
acquisitions to become the world’s largest
•Also manufactured many kind of jets such as Boeing
737, 787. Specially, Boeing 747-8 is produced with fuel-
efficient engine to compete with A380

3. INTRODUCTION
INDUSTRIES
•Formed by combining of Aerospatiale of France,
Deutsche Airbus of Germany, the Spanish company
CASA, British Aerospace
•Have merged to form EADS (European Aeronautic
Defense and Space Company). Airbus has became its
subsidiary in Toulouse – Blagnac
•Products: A320, A350… especially A380 – biggest plane
in the world

4. THEIR VISIONS
• Safest, highest-quality
airplanes
• Taking new
technologies and
applying them
• Refers to investing in
long-term growth to
beat Airbus
THE BOEING COMPANY AIRBUS INDUSTRIES
• Meet the eco-efficiency
and safest goal
• Meet passenger and
market demands;
respect all aspects of
the environment
• Cheaper, greener and
more fun

5. COMPETITIONS
• Competition by product
• Competition by outsourcing
• Competition through use of technology
• Competition through provision of engine choices

6. COMPETITION by PRODUCTS
• By range
Example: Boeing 737 series va Airbus A320 series
• By passenger
Example: Boeing 747-8 vs Airbus A380 series

7. COMPETITION by OUTSOURCING
• Has offered
longstanding with
Japanese suppliers
• Outsourcing to
Australia, China and
Italy
THE BOEING COMPANY AIRBUS INDUSTRIES
• Outsourced to other
companies across
Europe
• Opened an assembly
plant in Tianjin, China
for production of its
A320 series airliners

8. COMPETITION by TECHNOLOGY
• Applying new materials (Composite…)
• Applying new auto-technonoly (automating the flight
engineer's functions, navigator system…)
• Applying new power-sources (bio-fuels….)

9. COMPETION THROUGH PROVISION
of ENGINE CHOIES
• Prefer to have a choice of at least two engines from
the major manufacturers
• Manufacturers prefer to be single source for each
kind of airplane.

10. CONTROVERSIES: SUBSIDIES
• Aids in form of credits to Airbus, while Airbus has
argued that Boeing
• Boeing receives subsidies through military and
research contracts and tax.

11. CONTROVERSIES: WTO
LIGITATIONS
• WTO ruled that European governments unfairly
financed Airbus
• WTO said Boeing has to repay subsidies

12. BATTLE IN VIETNAM MARKET
• Shares in VietNam market is balance
Example: 12 Boeing 787 Dreamliners versus 10
Airbus A350s & 20 A321s
• Political matters involves in most of orders

13. SUMARY
• Focus on applying new technologies and protecting
environments
• Competing in every fields
• Both company get supports from government

14. THANK YOU
FOR
YOUR LISTENING