Airbus is a global leader in the commercial aviation industry formed in 1967 between Britain, France and Germany. It has over 17,000 aircraft orders with over 10,000 delivered. Its flagship aircraft, the A380 double-decker jumbo jet, was introduced in 2005 to address airport congestion and increased passenger demand. However, orders for the A380 have been disappointing with only 12 scheduled for production in 2018 and some existing orders canceled. The document analyzes Airbus' business objectives, marketing strategies, and competitors for the A380 and recommends transitioning from attracting new users to taking market share from Boeing by targeting airlines looking to replace or upgrade aging 747 aircraft.
Webinar Accessing the european aerospace market and supply chainwestworldconsulting
This is a presentation targeted at US SME Aerospace & Defense business who want to access the European Aerospace Market and It's Supply chain. It gives strategies tips and suggestions for market entry.
Global Operations and Supply Chain Management: Airbus vs. Boeing Final Assig...Jamar Johnson
Final Assignment performed by Jamar Johnson and IE Business School classmates for our Global Operations and Supply Chain Management course. The class was taught by Professor and Associate Dean of IE Business School, Luis Solis.
The presentation explores how the Duopoly of Boeing & Airbus rules the Aircraft Manufacturing Market, The competitive Rivalry among these two companies, Porter's Five Forces acting on this industry
Airbus and Boeing have been involved in a fierce duopoly in the large jet airliner market since the 1990s. Airbus began as a European consortium while the American Boeing absorbed its former arch-rival, McDonnell Douglas in a 1997 merger
Manufacturers like Lockheed Martin, Convair and Fairchild Aircraft in the United States and British Aerospace and Fokker in Europe withdrew from the market as they were no longer in a position to compete effectively
Over the years, competition has been intense; each company regularly accuses the other of receiving unfair state aid from their respective governments.
Based on http://www.slideshare.net/arjunparekh/duopoly-boeing-versus-airbus?qid=90919b4f-b341-4d82-8f75-3474f9f15e57&v=&b=&from_search=16
Webinar Accessing the european aerospace market and supply chainwestworldconsulting
This is a presentation targeted at US SME Aerospace & Defense business who want to access the European Aerospace Market and It's Supply chain. It gives strategies tips and suggestions for market entry.
Global Operations and Supply Chain Management: Airbus vs. Boeing Final Assig...Jamar Johnson
Final Assignment performed by Jamar Johnson and IE Business School classmates for our Global Operations and Supply Chain Management course. The class was taught by Professor and Associate Dean of IE Business School, Luis Solis.
The presentation explores how the Duopoly of Boeing & Airbus rules the Aircraft Manufacturing Market, The competitive Rivalry among these two companies, Porter's Five Forces acting on this industry
Airbus and Boeing have been involved in a fierce duopoly in the large jet airliner market since the 1990s. Airbus began as a European consortium while the American Boeing absorbed its former arch-rival, McDonnell Douglas in a 1997 merger
Manufacturers like Lockheed Martin, Convair and Fairchild Aircraft in the United States and British Aerospace and Fokker in Europe withdrew from the market as they were no longer in a position to compete effectively
Over the years, competition has been intense; each company regularly accuses the other of receiving unfair state aid from their respective governments.
Based on http://www.slideshare.net/arjunparekh/duopoly-boeing-versus-airbus?qid=90919b4f-b341-4d82-8f75-3474f9f15e57&v=&b=&from_search=16
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. About Airbus
● Leader in the commercial aviation industry
● Formed in 1967 between Britain, France and Germany
● Currently has 17,000+ aircraft orders, with 10,334 fully delivered
● Single-aisle deliveries account for over half of of Airbus’ operating aircraft
2
3. Mission Statement
A leading presence in aerospace and defense
markets, Airbus constantly strives for improvement by
driving technological innovation, forging new
partnerships and strengthening its localized presence
around the globe.
3
4. A380
Airbus’ response to airport congestion
and increased passenger demand:
● Double-decker “Jumbo Jet”
● Introduced in 2005 (First aircraft was put into service in 2007)
● 868 seating capacity || 575+ with a 3-class arrangement
● 15+ hour non-stop flight range
● Allows airlines to transport 60% more passengers in less trips
● Focusing on the “Sweet Spot” of 500+ passengers
4
5. Business Objective
Core Competencies Strategic Assets Benefits
● Industry Leader
● Technology & Data
● Globalization
● Value Chain
● Value-Add Services
● High capacity jet-liner
● Long distance
capability (15+ hours)
● Existing Airbus
technologies / logistics
● Reduction in airport
and flight overcrowding
● More seats available for
long-distance travelers
● Efficiency and lower
operating costs for
airlines
5
6. Marketing Objective
● The A380 is positioned to drive acquisition of airline routes currently
occupied by its main competitor Boeing
● Airlines are head-loyal, driven by shareholder pressure for profits
6
7. Source of Volume
● Stimulate primary demand
● Category leader operating in a
duopoly
● Air travel doubles every 15 years
● Emphasize main variable “long
range flight” to attract new
category users
7
8. Industry & Competition
● Boeing’s 747 (first introduced
in 1988) is the closest
competitor to the A380
● 1,500+ 747s have been
delivered since its inception
● Overall sales of high-capacity
“Jumbo Jets” have slumped
in recent years
*diagram is pre-stairway reconfiguration (early 2017)8
10. Product
● Search: Price, Range, Seating,
Innovative Components / Technology
● Experience: Flight experience (from
passengers & pilots), Ease of use /
incorporation, Reliability, Efficiencies
● Credence: Passengers enjoy the
experience, Pilots / Airline employees
positive experience with jetliner
10
11. Product
● A380 currently operates out of 60
airports and 120 destinations
● Emirates Airlines has largest fleet
with 94 A380’s
A380
Price $404 Million
Seating Capacity (DV) 868 (max)
Range (NM) 8,200 average
Fuel Cost per Nautical
Mile
$61.83
Cost per Passenger per
mile
$.07 (@ max capacity)
Orders placed 317
Orders Received 210
11
12. Price
● Market pricing for aircraft is
driven by operating costs
airlines anticipate
● Airbus has lowered the
effective price per seat for
airlines by adding additional
seating
● This discount is intended to
make the A380 more
competitive and align to value
12
13. Placement
● Buying process requires high involvement and low frequency (premium
product will last 20+ years)
● Airbus delivery team delivers A380 directly to its customers
● Channel breadth for the A380 is exclusive (only one outlet located in
Toulouse, France)
AIRBUS
AIRLINES
(LEASING
COMPANIES)Direct Channel
& Forward
Integration
13
14. Promotion
● Communication Objective: (Basic
awareness)
● To make A380 more profitable and
attractive they are trying to create
awareness about their innovations and
unique features
● Launch of iflyA380.com- information
about destinations, flight airline
operators, passenger feedback,
facilitates A380 booking with airlines
14
15. Problem
The A380’s performance has been disappointing with only 12
scheduled for production in 2018. Orders for the massive
aircraft are rarely placed and existing orders have even been
canceled. What actions should Airbus take?
15
16. New Source of Volume
● Stimulate demand Earn share
● Transition from attracting new
users to taking market share from
Boeing
● Overcrowded flights/airports
● Emphasize dynamic variable
“capacity” to attract competitive
brand/segment users
16
17. New Big Picture
Category: Long Range Aircraft
Source of Volume: Earn Share (specifically from 747)
Segmentation Variable: Airlines looking to replace / upgrade aging 747’s
Promotion: Information / Behavior (Here’s why your plane needs
replacing / Now replace it with an A380)
Product / Price / Placement: Same
17
18. New Target Audience
Generic Airline is a full service international carrier. Generic Airline operates
frequent international flights weekly with over 250 passengers per flight to the
Middle East, Asia, Europe, Africa, America, and Australia. The Airline caters to
customers through 3 different seating classes - Economy Class, Business
Class, and First Class. Generic Airline frequently assesses its operation to
discover ways in which they can create more efficiencies in the operations.
Being a major international airline operator, the majority of their flights connect
from major megacities.
18
