Airbus - Financial Analysis (introduction part 1/2)
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Airbus is a European aerospace corporation formed in 2000 by the merger of French Aérospatiale-Matra, Spanish Construcciones Aeronáuticas, and German DaimlerChrysler Aerospace. It employs over 144,000 people across 170 locations in 30 countries. Airbus produces commercial aircraft, military aircraft, satellites, and launch vehicles. Its major products include passenger aircraft, freighter aircraft, and military aircraft. Airbus aims to reduce dependence on states and strengthen its defense segment through centralization and tailored customer support strategies.
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Airbus - Financial Analysis (introduction part 1/2)
- 2. Index 1. Company Description 2. Organization History 3. Mission Statement & Objectives 4. Major products 5. Major markets 6. Management team 7. Competitors 8. Recommendation
- 3. 1. Company Overview • European public company • European flagship which unites: ▫ Airbus ▫ Airbus Defence and Space ▫ Airbus Helicopters • 144,000 employees • 130 nationalities • 170 locations
- 4. 2. Organization History • 60’s: Fragmented European Market • 1970: Formation of Airbus Industrie (Economic Interest Group ) Aérospatiale + Deutsche Airbus • 1972: A300 1st flight, Boeing 90% of Market Share • 2000: Airbus Market share = 50% of Commercial Aircraft • 2000: EADS = merger of Ger. DASA + Fr. Aérospatiale + Sp. CASA • 2005: A380 1st flight • 2013: EADS becomes Airbus Group
- 5. 3. Mission Statement & Objectives Leading commercial aircraft manufacturer, offering the most modern family of airliners European leader in space programs and solutions for armed forces and civil security • Reduce Dependence on States • Strengthen Defence Segment • Centralization • Going local with tailored customer support strategy
- 6. 4. Major Products • Passenger Aircraft • Airbus Corporate Jets • Freighter Aircraft • Military Aircraft
- 7. 5. Major Markets Revenue2012 $56.5 billion
- 8. 6. Management Team Thomas Enders CEO, 53
- 10. 8. Recommendations • Increase the Margin ▫ Reorganization & Centralization ▫ Internationalization & Tailored customer support