The document discusses visual thinking and its importance in engaging both logic and creativity in design and business presentations. It emphasizes the role of storytelling, user personas, and prototyping in creating effective communication strategies. The text outlines methods for crafting powerful presentations, encouraging a focus on core messages and visual elements.

1. The
A R TO F
Visual Thinking
Murali M Raghuram

3. Visual thinking engages your whole brain
left
right
Logic
Words
Lists
Creativity
Imagination
Emotion

4. sketch
like a
child
think
like a
designer
present
like a
storyteller
visual thinking

5. sketch
like a
child

6. IRSYMCAIBMKGBFBIIRSYMCAIBMKGBFBI
Source: Brainrules.net, John Medina

7. Oral + visual
6x
Oral
Source: brainrules.net, John Medina
Visuals dramatically improves retention

8. You can draw !

9. Start to draw simple sketches
Basic Shapes People

10. Build your own personal visual vocabulary

12. think
like a
designer

14. You are a
designer

15. Design thinking relies on our
ability to be intuitive, to
recognize patterns, to
construct ideas that have
emotional meaning as well
as functionality

16. users
business
technology design
thinking
business
analysis

17. Design is human
centric

18. Listen to what customers
don't say,
Watch what customers
don't do

19. Think
See
Say
DoFeel
Hear
Empathy map

20. Iterate with
prototypes

21. prototyping is a methodology
for exploring different
possibilities until a truly great
one emerges
"

22. #1
keep it
simple

23. #2
keep it
time boxed

24. #3
be ready to
start over

25. present
like a
storyteller

26. Storytelling is an
undervalued & unused art
in the world of business...

27. casual
collaboration
1

28. Storyboarding...

29. 1. build user
persona
2. sketch UI based
on persona
3. build UI
narratives
4. customer
walkthrough
4 steps to build UI storyboards

30. formal
collaboration
2

31. Reports
Exhaustive
Presentations
Explanatory
Story
Dramatic
Documentation
Informational & factual
Oral Delivery
Persuasive &
motivating
Cinema &
literature
Experiential & emotional
Source: Resonate, Nancy Durate

32. start with
end in mind
generate a lot
of ideas
categorize &
create a theme
7 steps to craft powerful presentations ...
1 2 3

33. identify the core
message
sketch your
story
design powerful
slides
7 steps to craft powerful presentations ...
64 5

34. Be yourself.
Everyone else is already taken
--Oscar Wilde
7
"

35. global
collaboration
3

36. central idea
Related idea
Related idea
Related idea
Related idea
Brain thinks in relationships

37. Use technology to create multimedia documents