Mind mapping is a graphic technique developed by Tony Buzan to organize ideas and concepts generated by both hemispheres of the brain in a visual way. It involves starting with a central concept or idea and radiating associated thoughts, words and images around it as branches in a nonlinear format. Mind maps allow for creativity in organizing large amounts of information and can be used for note-taking, problem-solving, planning projects and optimizing brainstorming sessions by harnessing the full power of human cognition. An example mind map by Philippe Boukobza visually organizes and links his various social media identities online in an effective representation of the technique.