Visual Expression by Neff
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Creative Strategy is the art of translating a unique business asset (called a brand platform) into an experience. This experience starts with a strong visual system: an ownable and easily recognizable form of branded communication that translates the brand platform into visual storytelling artifacts. The visual system and brand platform become alive through executions across various mediums such as interactive, print and digital campaigns.
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Visual Expression by Neff
- 1. Visual Expression BRAND STRATEGY_MARCH_2010
- 2. Who am I? VISUAL EXPRESSION 2 CREATIVE STRATEGIST STUDIO MANAGER HALLOWEEN 2009
- 3. We are VISUAL beings VISUAL EXPRESSION 3 survival appeal preference
- 4. Visual Expression VISUAL EXPRESSION 4 HISTORY OF IDENTITY
- 5. Visual Expression VISUAL EXPRESSION 5 SYMBOLIC COMMUNICATION
- 6. Visual Expression VISUAL EXPRESSION 6 PSYCHOLOGY
- 7. Visual Expression VISUAL EXPRESSION 7 PSYCHOLOGY
- 8. Visual Expression VISUAL EXPRESSION 8 PSYCHOLOGY
- 9. CATALOG Visual Expression VISUAL EXPRESSION 9
- 10. Visual Expression VISUAL EXPRESSION 10 BELIEFS
- 11. Visual Expression VISUAL EXPRESSION 11 PURCHASE DECISIONS
- 12. Visual Expression VISUAL EXPRESSION 12
- 13. Visual Expression VISUAL EXPRESSION 13 Stop Stop
- 14. Visual Expression VISUAL EXPRESSION 14 WORD GAMES RO DS ROADS
- 15. Visual Expression VISUAL EXPRESSION 15 WORD GAMES
- 16. Visual Expression VISUAL EXPRESSION 16 WORD GAMES MOONCEON
- 17. Visual Expression VISUAL EXPRESSION 17 WORD GAMES AGED AGED AGED
- 18. Visual Expression VISUAL EXPRESSION 18 WORD GAMES anything anything E anything anything
- 19. Visual Expression VISUAL EXPRESSION 19 WORD GAMES NEFRIENDED
- 20. Visual Expression VISUAL EXPRESSION 20 WORD GAMES QUITE
- 21. Visual Expression VISUAL EXPRESSION 21 WORD GAMES O_ER_T_O_
- 22. Visual Expression VISUAL EXPRESSION 22 WORD GAMES mary mary
- 23. VISUAL EXPRESSION 23 Strategic Brand Identity STORYTELLING TOOLS PROCESS OF BUILDING TRENDS CASE STUDIES
- 24. A LOGO IS A BRAND. Common Misconceptions
- 25. A LOGO SAYS WHAT A COMPANY DOES. Common Misconceptions
- 26. A LOGO SHOULD BE ATTENTION GRABBING. Common Misconceptions
- 27. A LOGO IS AN IDENTIFICATION DEVICE. What is a Logo?
- 28. Universal Language VISUAL EXPRESSION 28 ISRAEL
- 29. Universal Language VISUAL EXPRESSION 29
- 30. Brand Identity Defined VISUAL EXPRESSION 30 Brand identity is a unified visual system that communicates and differentiates an organization and its products from its environment and the competition. Colors, fonts, imagery and design often combine to establish a formula of visual communication that enables efficient, memorable and timely recognition of a brand and its products.
- 31. Brand Identity Defined VISUAL EXPRESSION 31 Brand identity is a unified visual system that communicates and differentiates an organization and its products from its environment and the competition. Colors, fonts, imagery and design often combine to establish a formula of visual communication that enablesefficient, memorable and timely recognition of a brandand its products.
- 32. Brand Identity Defined VISUAL EXPRESSION 32 BRAND POSITIONING Who you are VISUAL EXPRESSION How you show it
- 33. VISUAL EXPRESSION 33 Strategic Brand Identity STORYTELLING TOOLS
- 34. VISUAL EXPRESSION 34 VISUAL EXPRESSION is communicated through TYPE COLOR SHAPE IMAGERY STYLE CONSISTENCY
- 35. Visual Expression VISUAL EXPRESSION 35 TYPOGRAPHY
- 36. Visual Expression VISUAL EXPRESSION 36 TYPOGRAPHY
- 37. Visual Expression VISUAL EXPRESSION 37 TYPOGRAPHY STOP Stop Stop
- 38. Visual Expression VISUAL EXPRESSION 38 TYPOGRAPHY
- 39. Visual Expression VISUAL EXPRESSION 39 TYPOGRAPHY
- 40. VISUAL EXPRESSION 40 VISUAL EXPRESSION is communicated through TYPE COLOR SHAPE IMAGERY STYLE CONSISTENCY
- 41. Visual Expression VISUAL EXPRESSION 41 COLOR
- 42. Visual Expression VISUAL EXPRESSION 42 COLOR Urgent Earthy Loving Easy Fast Longevity Risky Intelligent Awe-striking
- 43. Visual Expression COLOR Trust Loyalty Sky Sea Joy Fresh Sunshine Flowers Power Passion Fire Blood Mystery Elegance Space Night Ambition Health Nature Environment Energy Strength Tropical Food Romantic Nostalgic Royalty Rare Purity Goodness Snow Clouds
- 44. Visual Expression VISUAL EXPRESSION 44
- 45. VISUAL EXPRESSION 45 VISUAL EXPRESSION is communicated through TYPE COLOR SHAPE IMAGERY STYLE CONSISTENCY
- 46. Visual Expression VISUAL EXPRESSION 46 SHAPE
- 47. Visual Expression VISUAL EXPRESSION 47 SHAPE
- 48. VISUAL EXPRESSION 48 VISUAL EXPRESSION is communicated through TYPE COLOR SHAPE IMAGERY STYLE CONSISTENCY
- 49. Visual Expression VISUAL EXPRESSION 49 CONSITENCY
- 50. Consistency VISUAL EXPRESSION 50 To effectively communicate visually and own a visual system, all touchpoints must be executed with strategic attention to repetition and consistency across all media and mediums of expression ADVERTISING MOBILE PLATFORM INTERACTIVE MEDIA RETAIL EXPERIENCE
- 51. Consistency VISUAL EXPRESSION 51 ADVERTISING MOBILE PLATFORM RETAIL EXPERIENCE INTERACTIVE MEDIA
- 52. VISUAL EXPRESSION 52 VISUAL EXPRESSION is communicated through TYPE COLOR SHAPE IMAGERY STYLE CONSISTENCY
- 53. VISUAL EXPRESSION 53 VISUAL EXPRESSION is communicated through TYPE COLOR SHAPE IMAGERY STYLE CONSISTENCY LOGO
- 54. DIFFERENTIATED How different and therefore ownable is the logo within the industry? MEMORABLE Is the logo distinct enough to be memorable? DURABLE Is the logo sustainable over time? ALIGNED Does the logo align with the brand strategy, personality and look/feel of the visual system? Logo Design Criteria
- 55. Logotypes VISUAL EXPRESSION 55 WORDMARK EMBLEM PICTORIAL MARK LETTERFORM ABSTRACT
- 58. Pepsi Logo VISUAL EXPRESSION 58 1898 1950 1991 1905 1962 1998 2008 1906 2005 1973 1940
- 59. Pepsi Logo VISUAL EXPRESSION 59 1898 1950 1991 1905 1962 1998 2008 1906 2005 1973 1940
- 60. Pepsi Logo VISUAL EXPRESSION 60
- 61. Pepsi Logo VISUAL EXPRESSION 61 PEPSI IS THE ALPHA, THE OMEGA… THE LOGO THAT DEFINES GRAVITY
- 62. Pepsi Logo VISUAL EXPRESSION 62
- 63. VISUAL EXPRESSION 63 Strategic Brand Identity STORYTELLING TOOLS PROCESS OF BUILDING
- 64. Process of Building VISUAL EXPRESSION 64 RESEARCH VISUAL WORKSHOP STRATEGIC BRAINSTORM MOODBOARDS AUDIENCES TOUCHPOINTS CURRENT MATERIALS COMPETITION BRAND ATTRIBUTES
- 65. VISUAL EXPRESSION 65 MOODBOARDS Process of Building
- 66. Process of Building VISUAL EXPRESSION 66 RESEARCH VISUAL WORKSHOP STRATEGIC BRAINSTORM MOODBOARDS REFINEMENT LOGO EXPLORATION EXAMPLE EXECUTIONS BRAND GUIDELINES
- 67. VISUAL EXPRESSION 67 Strategic Brand Identity STORYTELLING TOOLS PROCESS OF BUILDING DESIGN TRENDS
- 68. Trends VISUAL EXPRESSION 68 ICONOGRAPHY
- 69. Trends VISUAL EXPRESSION 69 WEB 2.0
- 70. Trends VISUAL EXPRESSION 70 MAXIMALISM
- 71. Trends VISUAL EXPRESSION 71 MINIMALISM
- 72. Trends VISUAL EXPRESSION 72 DYNAMIC IDENTITY
- 73. AOL Animated Brand Identity VISUAL EXPRESSION 73
- 74. VISUAL EXPRESSION 74 DYNAMIC IDENTITY Trends
- 75. VISUAL EXPRESSION 75 Strategic Brand Identity STORYTELLING TOOLS PROCESS OF BUILDING BEST PRACTICES + TRENDS CASE STUDIES
- 76. VISUAL EXPRESSION 76 LOGORAMA François Alaux, Hervé de Crécy, LudovicHouplain + H5 2010 Oscar for Best Animated Short Film
- 77. Recommended Resources VISUAL EXPRESSION 77 DESIGNING BRAND IDENTITY By Alina Wheeler HELVETICA & OBJECTIFIED Films by Gary Hustwit ZAG By Marty Neumeier BRANDNEW Blog by Underconisderation
- 78. Thank you bneff@innovationprotocol.com _ work email@bryanneff.com _ personal
Editor's Notes
- Let me just get this right out there immediately
- Rorschach Test – “RAW-SHOCK”psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation, complex scientifically derived algorithms, or both. Some psychologists use this test to examine a person's personality characteristics and emotional functioning.
- Rorschach Test – “RAW-SHOCK”psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation, complex scientifically derived algorithms, or both. Some psychologists use this test to examine a person's personality characteristics and emotional functioning.
- Rorschach Test – “RAW-SHOCK”psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation, complex scientifically derived algorithms, or both. Some psychologists use this test to examine a person's personality characteristics and emotional functioning.
- Cross roads
- Half-Hearted
- Once in a blue moon
- Middle aged
- Middle aged
- Friend in Need
- Quite Right
- Painless Operation
- Summary
- Russian
- developed in 1957 by Swiss typeface designer Max Miedinger with Eduard HoffmannMarketed as a symbol of cutting-edge Swiss technologyUbiquitous – omnipresent, everywhereThe aim of the new design was to create a neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be used on a wide variety of signage.
- Selfridges is a chain of high enddepartment stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK (after Harrods) and was opened on 15 March 1909[1]. More recently, three other stores have been opened; in Trafford, Greater Manchester (1998), in Manchester City Centre's Exchange Square (2002) and in the Bullring, Birmingham (2003). The store was for a long time part of the famous Lewis's group.
- 1988The worm in the mother bird’s beak is removedOnly two fledglings instead of threeMeant to better illustrate the activities of the company – not only in nutrition, but to reflect the modern family of two childrenMeaning:The tree is oak: strength, vitality, dependabilityBirds: Easy to appreciate understand, connection of family and caring for your familyHelvetica – ubiquitous and unobtrusive allowing the logo’s narrative to take precedent
- It’s has all the right components Solid history Famous product Consistent execution Insanely detailed process of building the identityBut this is an example of going too far and trying to find meaning completely separated from the company's brand platform and unique positioningToo much hype too much strategy
- Highly expressive and aliveEverything a client could want
- Selfridges is a chain of high enddepartment stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK (after Harrods) and was opened on 15 March 1909[1]. More recently, three other stores have been opened; in Trafford, Greater Manchester (1998), in Manchester City Centre's Exchange Square (2002) and in the Bullring, Birmingham (2003). The store was for a long time part of the famous Lewis's group.
- Mobile platforms and other operating platforms interfaces can be brandedWhy?Help customers with quick recognition and be the branded that assists them
- Good idea?Test of time.But hey, Aol is going to need to have a good sense of humor about it