SlideShare a Scribd company logo
 
We’ve got a problem.
I’m positive we have a problem.
 
Friends of the Children  (Friends) is an intervention program for the most vulnerable children living in seriously high-risk environments ,[object Object],[object Object],[object Object],Outcomes for children ,[object Object],[object Object],[object Object],[object Object],Service model ,[object Object],Vision
Friends’ unique program is specifically designed to identify and support our nation’s  most  vulnerable children Identify the most vulnerable children early… ,[object Object],[object Object],[object Object],[object Object],[object Object],… and provide them with a supportive, qualified adult ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],…  and holistic services over a sustained period of time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To start the business planning process, Friends developed a comprehensive Theory of Change for the network Helping our most vulnerable children living in seriously high-risk environments develop the relationships, goals, skills, and resources necessary to thrive.   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],      4.…needed to successfully implement these strategies   5.…to produce these outcomes among children and youth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],    High Quality Friends       High qualit y Friends  who remain in relationship for a minimum of four years with a monthly minimum of 6-8 contacts of 16 hours with each child       Friends  with an associates degree or more (preferred); a minimum of two years direct experience with children living in seriously high-risk environments; safe driving record       Friends  who work with no more than 8 children   Selection of Vulnerable Children Living in High Risk Environments        Children served by each chapter meet specified screening criteria (see risk and protective factors chart)        Children identified by the end of the first grade       Children selected in collaboration with credible and supportive community organizations       A working relationship with child’s parents or guardians   High Quality Program Resources and Support, Directly  or through Partnerships       A safe space for  Friends  and children        Educational support services       Physical, emotional and social services       Caregiver support for basic needs and appropriate interventions when necessary for child’s progress       A strong working partnership with schools       A commitment to program children through high school and as they move within the service area   Financial Sustainability/Development       Personnel with development expertise       Engaged and effective board       Sound and active development plan, including local major donors       Sound and active marketing and PR plan        Adherence to national branding standards       Diversified funding base       In-kind and volunteer resources   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2…..to provide these activities and services   1.  National Friends needs these resources   3….so that chapters have these elements  
Friends develop quality one-on-one relationships with the children and conduct appropriate interventions when necessary to ensure progress.
“ I was bad…”
T.R. and Zach
Zach Harris
T.R. (#2)  Fall 2003
Friends develop quality one-on-one relationships with the children and conduct appropriate interventions when necessary to ensure progress.
Our foundation intends to have a material and systemic impact on the priorities identified by our program areas and strategic alliances. OF JARGON ?
Storytelling Social Networking 1.0
storytelling The  First  Big Thing
Storytelling is an integral part of our history, identities, how we remember, and why we give. Why is narrative so powerful?
Why is narrative so powerful?
Why is narrative so powerful? I don’t know any stories.
The  “How We Met”  Story The  “Why I Never Eat Sushi”  Story The  “Why I Prefer Dogs over Cats”  Story The  “My Annoying Teenager”  Story The  “I Should Be on American Idol”  Story The  “Why I Do What I Do”  Story IDENTITY Why is narrative so powerful?
“… the collection of stories we have compiled is, to some extent, who we are.” Why is narrative so powerful?
The  “How We Met”  Story The  “Why I Never Eat Sushi”  Story The  “Why I Prefer Dogs over Cats”  Story The  “My Annoying Teenager”  Story The  “I Should Be on American Idol”  Story The  “Why I Do What I Do”  Story STORIES YOU WANT TO TELL -  STORIES NOBODY WANTS TO HEAR STORIES YOU TELL   (YOU) Why is narrative so powerful?
Why is narrative so powerful? MEMORY Memory Study (1976) 5 year olds
1 out of 21 + soap and shoe Why is narrative so powerful?
soap and shoe in a sentence 8 out of 21 “ ...” Why is narrative so powerful?
soap and shoe in a question 16 out of 21 “   ?   ” Why is narrative so powerful?
16 out of 21 “   ?   ” + 1 out of 21 8 out of 21 “ ...” Why is narrative so powerful?
$1.14 $2.38 Why is narrative so powerful? “ The Impact of Learning About the Identifiable Victim Effect on Sympathy”  University of Pennsylvania/Carnegie Mellon, 2004 Deborah Small, Paul Slovic, et al. GENEROSITY
What kinds of stories should you tell? Identify your “core stories” and make sure everyone who represents your organization knows them by heart.
IDENTITY What kinds of stories should you tell? The  “How We Met”  Story The  “Why I Never Eat Sushi”  Story The  “Why I Prefer Dogs over Cats”  Story The  “My Annoying Teenager”  Story The  “I Should Be on American Idol”  Story The  “Why I Do What I Do”  Story
The  “Nature of our Challenge”  Story ORG ORGANIZATIONAL IDENTITY AND CULTURE What kinds of stories should you tell?
 
 
The  “Nature of our Challenge”  Story The  “How We Started”  Story ORGANIZATIONAL IDENTITY AND CULTURE ORG What kinds of stories should you tell?
 
 
The  “Nature of our Challenge”  Story The  “How We Started”  Story The  “Emblematic Success”  Stories ORGANIZATIONAL IDENTITY AND CULTURE ORG What kinds of stories should you tell?
 
 
The  “Nature of our Challenge”  Story The  “How We Started”  Story The  “Emblematic Success”  Stories The  “Performance”  Stories ORGANIZATIONAL IDENTITY AND CULTURE ORG What kinds of stories should you tell?
 
 
The  “Nature of our Challenge”  Story The  “How We Started”  Story The  “Emblematic Success”  Stories The  “Performance”  Stories ORGANIZATIONAL IDENTITY AND CULTURE The  “Where We Are Going”  Story The  “Striving-to-Improve”  Story ORG What kinds of stories should you tell?
 
The  “Nature of our Challenge”  Story The  “How We Started”  Story The  “Emblematic Success”  Stories The  “Performance”  Stories ORGANIZATIONAL IDENTITY AND CULTURE The  “Where We Are Going”  Story The  “Striving-to-Improve”  Story ORG What kinds of stories should you tell?
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Forbes Funds
One last story… Lakota Nation The Sacred Bundle
Sacred Bundle of Hope Dr. Jane Goodall’s
 
Your Stories The End Definitely Not
 
storytelling WORKSHOP
It’s in your DNA. It   was   a   dark and stormy   night
Storytelling Exercise 2 minutes Think about a time when there was something you  really  wanted. 2 minutes Tell a story about that time to the people in your group in 2 minutes or fewer. Start with the person sitting farthest to the left. The person who will go last is the timekeeper.
When your group is done, please signal me.  (And please remain at your table.) Storytelling Exercise
Storytelling Exercise
Storytelling Exercise What do these stories have in common?
RESOLUTION GOAL Story Structure INCITING INCIDENT PROTAGONIST BARRIER BARRIER BARRIER ACT I  ACT II   ACT III
 
JOURNALISTIC STORYTELLING Story Structure:  Journalistic vs. Narrative NARRATIVE STORYTELLING
Story Structure:  Journalistic vs. Narrative
Story Structure:  Journalistic vs. Narrative
Story Structure:  Journalistic vs. Narrative
[object Object],[object Object],[object Object],Story Highlights Story Structure:  Journalistic vs. Narrative
RESOLUTION GOAL Story Structure:  The Role of Choices INCITING INCIDENT PROTAGONIST BARRIER BARRIER BARRIER ACT I  ACT II   ACT III CHOICE CHOICE CHOICE
While an occasional disinclination to exercise is exhibited by all age cohorts, the likelihood of positive health outcomes makes even mildly strenuous physical activity all the more imperative. What if a nonprofit had written Nike’s slogan?
“ Without Sports” Surfers Healing
Izzy Paskowitz Share the joy of surfing Kids don’t want to go Takes them anyway More to sports than who won or lost PROTAGONIST GOAL BARRIER OVERCOMES BARRIER MEANING
Use this template to develop core stories.
Questions & Comments
www.thegoodmancenter.com
@GoodmanCenter
“ The Magic of Giving” Peruvian Cancer Foundation

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Pittsburgh Nonprofit Summit - The Art of Storytelling, Andy Goodman

  • 1.  
  • 2. We’ve got a problem.
  • 3. I’m positive we have a problem.
  • 4.  
  • 5.
  • 6.
  • 7.
  • 8. Friends develop quality one-on-one relationships with the children and conduct appropriate interventions when necessary to ensure progress.
  • 9. “ I was bad…”
  • 12. T.R. (#2) Fall 2003
  • 13. Friends develop quality one-on-one relationships with the children and conduct appropriate interventions when necessary to ensure progress.
  • 14. Our foundation intends to have a material and systemic impact on the priorities identified by our program areas and strategic alliances. OF JARGON ?
  • 16. storytelling The First Big Thing
  • 17. Storytelling is an integral part of our history, identities, how we remember, and why we give. Why is narrative so powerful?
  • 18. Why is narrative so powerful?
  • 19. Why is narrative so powerful? I don’t know any stories.
  • 20. The “How We Met” Story The “Why I Never Eat Sushi” Story The “Why I Prefer Dogs over Cats” Story The “My Annoying Teenager” Story The “I Should Be on American Idol” Story The “Why I Do What I Do” Story IDENTITY Why is narrative so powerful?
  • 21. “… the collection of stories we have compiled is, to some extent, who we are.” Why is narrative so powerful?
  • 22. The “How We Met” Story The “Why I Never Eat Sushi” Story The “Why I Prefer Dogs over Cats” Story The “My Annoying Teenager” Story The “I Should Be on American Idol” Story The “Why I Do What I Do” Story STORIES YOU WANT TO TELL - STORIES NOBODY WANTS TO HEAR STORIES YOU TELL (YOU) Why is narrative so powerful?
  • 23. Why is narrative so powerful? MEMORY Memory Study (1976) 5 year olds
  • 24. 1 out of 21 + soap and shoe Why is narrative so powerful?
  • 25. soap and shoe in a sentence 8 out of 21 “ ...” Why is narrative so powerful?
  • 26. soap and shoe in a question 16 out of 21 “ ? ” Why is narrative so powerful?
  • 27. 16 out of 21 “ ? ” + 1 out of 21 8 out of 21 “ ...” Why is narrative so powerful?
  • 28. $1.14 $2.38 Why is narrative so powerful? “ The Impact of Learning About the Identifiable Victim Effect on Sympathy” University of Pennsylvania/Carnegie Mellon, 2004 Deborah Small, Paul Slovic, et al. GENEROSITY
  • 29. What kinds of stories should you tell? Identify your “core stories” and make sure everyone who represents your organization knows them by heart.
  • 30. IDENTITY What kinds of stories should you tell? The “How We Met” Story The “Why I Never Eat Sushi” Story The “Why I Prefer Dogs over Cats” Story The “My Annoying Teenager” Story The “I Should Be on American Idol” Story The “Why I Do What I Do” Story
  • 31. The “Nature of our Challenge” Story ORG ORGANIZATIONAL IDENTITY AND CULTURE What kinds of stories should you tell?
  • 32.  
  • 33.  
  • 34. The “Nature of our Challenge” Story The “How We Started” Story ORGANIZATIONAL IDENTITY AND CULTURE ORG What kinds of stories should you tell?
  • 35.  
  • 36.  
  • 37. The “Nature of our Challenge” Story The “How We Started” Story The “Emblematic Success” Stories ORGANIZATIONAL IDENTITY AND CULTURE ORG What kinds of stories should you tell?
  • 38.  
  • 39.  
  • 40. The “Nature of our Challenge” Story The “How We Started” Story The “Emblematic Success” Stories The “Performance” Stories ORGANIZATIONAL IDENTITY AND CULTURE ORG What kinds of stories should you tell?
  • 41.  
  • 42.  
  • 43. The “Nature of our Challenge” Story The “How We Started” Story The “Emblematic Success” Stories The “Performance” Stories ORGANIZATIONAL IDENTITY AND CULTURE The “Where We Are Going” Story The “Striving-to-Improve” Story ORG What kinds of stories should you tell?
  • 44.  
  • 45. The “Nature of our Challenge” Story The “How We Started” Story The “Emblematic Success” Stories The “Performance” Stories ORGANIZATIONAL IDENTITY AND CULTURE The “Where We Are Going” Story The “Striving-to-Improve” Story ORG What kinds of stories should you tell?
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52.  
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57.  
  • 58.  
  • 59.  
  • 60.  
  • 62. One last story… Lakota Nation The Sacred Bundle
  • 63. Sacred Bundle of Hope Dr. Jane Goodall’s
  • 64.  
  • 65. Your Stories The End Definitely Not
  • 66.  
  • 68. It’s in your DNA. It was a dark and stormy night
  • 69. Storytelling Exercise 2 minutes Think about a time when there was something you really wanted. 2 minutes Tell a story about that time to the people in your group in 2 minutes or fewer. Start with the person sitting farthest to the left. The person who will go last is the timekeeper.
  • 70. When your group is done, please signal me. (And please remain at your table.) Storytelling Exercise
  • 72. Storytelling Exercise What do these stories have in common?
  • 73. RESOLUTION GOAL Story Structure INCITING INCIDENT PROTAGONIST BARRIER BARRIER BARRIER ACT I ACT II ACT III
  • 74.  
  • 75. JOURNALISTIC STORYTELLING Story Structure: Journalistic vs. Narrative NARRATIVE STORYTELLING
  • 76. Story Structure: Journalistic vs. Narrative
  • 77. Story Structure: Journalistic vs. Narrative
  • 78. Story Structure: Journalistic vs. Narrative
  • 79.
  • 80. RESOLUTION GOAL Story Structure: The Role of Choices INCITING INCIDENT PROTAGONIST BARRIER BARRIER BARRIER ACT I ACT II ACT III CHOICE CHOICE CHOICE
  • 81. While an occasional disinclination to exercise is exhibited by all age cohorts, the likelihood of positive health outcomes makes even mildly strenuous physical activity all the more imperative. What if a nonprofit had written Nike’s slogan?
  • 82. “ Without Sports” Surfers Healing
  • 83. Izzy Paskowitz Share the joy of surfing Kids don’t want to go Takes them anyway More to sports than who won or lost PROTAGONIST GOAL BARRIER OVERCOMES BARRIER MEANING
  • 84. Use this template to develop core stories.
  • 88. “ The Magic of Giving” Peruvian Cancer Foundation