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The Art of Leadership 
Doug Shaw 
Ohio SHRM 2014
I Am An Artist
Why Are We Here? 
Our objective today is for you to leave here, 
better equipped to introduce creativity and 
innovation into your place of work.
Creativity – It Matters 
A major survey of CEOs selected ‘creativity’ as 
the most critical capability to navigate today’s 
complex world, rating it higher 
than‘vision’,‘rigour’or ‘management discipline’. 
Design Council - 2013
It Matters – So Why Isn’t It 
Happening?
We Are All Born Artists
Vulnerability 
‘Vulnerability is the path to 
belonging, to innovation, trust 
and creativity.’ 
85% of interviewees for Brene 
Brown’s research can recall a 
time in school that was so 
shaming it forever changed how 
they thought of themselves as 
learners – 50% of those 
recollections related to art and 
creativity.
Are You Creative? 
I ask people: 
‘Can you draw/paint/sketch?’ 
They say: 
‘I am not an artist’ 
Our work is our art 
We are all artists - 
Never be ashamed to admit it
Overcoming Fear - Draw For The Bin 
We get hung up on believing 
our work is not good enough. 
We are not here to create 
Masterpieces – we are here to 
stretch our creative muscles. 
Draw for the bin – not the 
Royal Academy 
Relax – and sketch yourself 
Into existence.
Ebb and Flow – Tuning up the 
Environment for Creativity 
Creativity isn’t something you just switch on. 
It ebbs and flows according to the environment and attitude around you. 
What are the levers and dials you need to be aware of and able to adjust?
Iteration 
Creative work is iterative. Once an idea forms, it develops over a period of time. 
Each attempt, each mistake informs our learning until we realise the final tweaks needed, 
in order to get close to what we see in our mind’s eye.
Coaching Questions 
http://stopdoingdumbthingstocustomers.com/inspiring/leap-day-learning/ 
Using sketching and non judgmental questioning 
to help create a coaching culture and improve your work.
Sketching the Future of Work 
Inviting teams to cocreate a ‘big picture’ future for their work. Here’s just one 
example, follow the link to see more. Had we more time, we would have 
refined and developed our work further – the point was simply to get people 
familiar with the concept on the day. 
http://stopdoingdumbthingstocustomers.com/learning/visualising-your-work/
Creativity From Constraint 
‘Creativity is subtraction – Choose what to leave 
out’ – Austin Kleon 
‘Necessity is the mother of invention’ Anon 
‘Drawing is about mark making. Try to use only 
the marks you need’ – Kit White
Further Reading 
Photo Credits 
Photos © Doug Shaw – except: 
Work Sucks https://flic.kr/p/sFfHK 
Vulnerable http://www.flickr.com/photos/home_of_dreams/3581920427/ 
Sunflowers http://en.wikipedia.org/wiki/Sunflowers_(painting)

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The Art of Leadership - How to Bring Creativity and Innovation to Your Work

  • 1. The Art of Leadership Doug Shaw Ohio SHRM 2014
  • 2. I Am An Artist
  • 3. Why Are We Here? Our objective today is for you to leave here, better equipped to introduce creativity and innovation into your place of work.
  • 4. Creativity – It Matters A major survey of CEOs selected ‘creativity’ as the most critical capability to navigate today’s complex world, rating it higher than‘vision’,‘rigour’or ‘management discipline’. Design Council - 2013
  • 5. It Matters – So Why Isn’t It Happening?
  • 6. We Are All Born Artists
  • 7. Vulnerability ‘Vulnerability is the path to belonging, to innovation, trust and creativity.’ 85% of interviewees for Brene Brown’s research can recall a time in school that was so shaming it forever changed how they thought of themselves as learners – 50% of those recollections related to art and creativity.
  • 8. Are You Creative? I ask people: ‘Can you draw/paint/sketch?’ They say: ‘I am not an artist’ Our work is our art We are all artists - Never be ashamed to admit it
  • 9. Overcoming Fear - Draw For The Bin We get hung up on believing our work is not good enough. We are not here to create Masterpieces – we are here to stretch our creative muscles. Draw for the bin – not the Royal Academy Relax – and sketch yourself Into existence.
  • 10. Ebb and Flow – Tuning up the Environment for Creativity Creativity isn’t something you just switch on. It ebbs and flows according to the environment and attitude around you. What are the levers and dials you need to be aware of and able to adjust?
  • 11.
  • 12. Iteration Creative work is iterative. Once an idea forms, it develops over a period of time. Each attempt, each mistake informs our learning until we realise the final tweaks needed, in order to get close to what we see in our mind’s eye.
  • 13. Coaching Questions http://stopdoingdumbthingstocustomers.com/inspiring/leap-day-learning/ Using sketching and non judgmental questioning to help create a coaching culture and improve your work.
  • 14. Sketching the Future of Work Inviting teams to cocreate a ‘big picture’ future for their work. Here’s just one example, follow the link to see more. Had we more time, we would have refined and developed our work further – the point was simply to get people familiar with the concept on the day. http://stopdoingdumbthingstocustomers.com/learning/visualising-your-work/
  • 15. Creativity From Constraint ‘Creativity is subtraction – Choose what to leave out’ – Austin Kleon ‘Necessity is the mother of invention’ Anon ‘Drawing is about mark making. Try to use only the marks you need’ – Kit White
  • 16. Further Reading Photo Credits Photos © Doug Shaw – except: Work Sucks https://flic.kr/p/sFfHK Vulnerable http://www.flickr.com/photos/home_of_dreams/3581920427/ Sunflowers http://en.wikipedia.org/wiki/Sunflowers_(painting)

Editor's Notes

  1. 1,500 kindergarten age kids surveyed for ‘genius’ levels of divergent thinking – the ability to come up with many solutions to a problem. At this young age, 98% have this ability. By the time these kids are aged 8-10, the level drops to 32%. By the time these kids are aged 13-15, the level drops to 10% A similar study of people aged 25 and over returned a level of only 2% We seem to be routinely driving creativity and collaboration out of people. Source: Breakpoint and Beyond
  2. I ask people: ‘Can you draw/paint/sketch?’ They say: ‘I am not an artist’ Our work is our art We are all artists - Never be ashamed to admit it
  3. We get hung up on believing our work is not good enough. We are not here to create Masterpieces – we are here to stretch our creative muscles. Draw for the bin – not the Royal Academy Relax – and sketch yourself Into existence.
  4. Creativity isn’t something you just switch on. It ebbs and flows according to the environment and attitude around you. What are the levers and dials you need to be aware of and able to adjust?
  5. Used basic art as a learning trigger for others to experiment with for some time. A reluctant daughter Working coactively I’d been using basic artistic methods in client work for several years, but without practicing them myself. In August 2011 I encouraged my daughter to make a birthday card for her Grandpa, by making one too. This picture is the card I made. I decided to keep the artistic practice going and set up the artsensorium website so I could publish what I drew, painted and learnt. The artsensorium has become a great way to show my work, in all its untrained clunkiness. An essential part of adopting creative ways to work needs to be about working out loud – showing emerging ideas so that others can give you feedback.