The Definitive Guide to Growth Hacking for Digital Marketers

There is a revolution in the startup community called growth hacking. Crazy successful entrepreneurs like KISSmetrics Founder Neil Patel have applied this principal to their digital marketing strategy and the results have been staggering: 100%, 200%, even 300% growth year over year. In this WordStream webinar, we'll share: - What growth hacking actually is (and isn’t) from THE expert - Why traditional marketing channels may be sinking your business - How to get loads more customers with this revolutionary strategy - Neil’s personal tricks to rocket you past your marketing goal

Neil Patel, Co-founder of KISSmetrics and Crazy Egg
The Art of Growth Hacking
December, 9th2014

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Kate Gwozdz -Wordstream -@kategwozdz
Kate Gwozdz is a Partner Marketing Specialist at Wordstream where she manages all co-marketing campaigns, partner relationships, and event sponsorships.
Neil Patel -KISSmetrics -@neilpatel
Neil Patel is the co-founder of KISSmetrics and Crazy Egg. He helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.

“Growth is important, and most great companies take it seriously.”
—Adam Nash
HTTP://KISS.LY/120WFPV

WHO ARE YOUR CUSTOMERS?
HTTP://KISS.LY/SMBANALYSIS

HOW DO YOU REACH YOUR CUSTOMERS?
HTTP://KISS.LY/KISSBLUEGLASSLA2012

Google AdWords
Cost per acquisition: $233-$388
For a $99 product.
Fail.
HTTP://KISS.LY/DREWDROPBOX

5 Strategies for Distribution
Integrations
Work Emails
Embeds
Powered By
Free Stuff

DOWN WIT’
O.P.P.
OTHER PEOPLES PLATFORMS

Constant Contact has 400,000+ businesses

Google Analytics has 30,000,000+ accounts

How to optimize integrations
Integrations make your product better
Measure your conversions and revenue
Discover valuable integrations
Ask users about integrations
Make your partner pages awesome

How to optimize “Work Emails”
Optimize on-boarding
Show people who they should follow
Utilize invitations during on-boarding
Measure # of people in every company
Discover the engaging interactions

How to optimize embeds
Why should people embed?
Make it as easy as possible to embed
Track how well your embeds convert
Test relevant call to actions
Optimize for search but don’t obsess

How to optimize “Powered By”
What are you Powering?
Test the copy of your call to action
Test and optimize your landing pages
Track views, clicks, conversions and LTV
Measure individual effectiveness

Free Stuff
HTTP://WWW.ISPIONAGE.COM/ISPY

Free StuffHTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/

How to optimize Free Stuff
Map to customer decision making
Think about what you can repurpose
Educate your prospects
Test your ideas minimally (ghetto)
Measure and optimize revenue

Questions?
Neil Patel
Co-founder
KISSmetrics
@neilpatel
Kate Gwozdz
Partner Marketing Specialist
kgwozdz@wordstream.com
@Wordstream
@kategwozdz

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How we think about Innovation at Amazon

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