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The Anatomy Of The Asian Paints Brand

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The document summarizes the evolution of the Asian Paints brand over time from 1942 to present. It outlines the core values and purpose of the brand. It then describes the brand's leadership model and how the brand positioning and offerings have changed over different phases, from evolving in the early years to moving closer to consumers and adapting to changing market dynamics. Most recently, the brand architecture was updated and the brand was repositioned to focus on homes and home decor while strengthening service offerings.

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The anatomy of the Asian Paints Brand
What makes a strong brand? ,[object Object],[object Object]
Asian Paints ,[object Object],[object Object]
Core Values ,[object Object],[object Object],[object Object]
Core Purpose ,[object Object]
Brand Leadership ,[object Object]
Brand Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Evolution phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extension and consolidation ,[object Object],[object Object],[object Object],[object Object]
Brand Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Excellence Years ,[object Object],[object Object],[object Object]
The Excellence Years ,[object Object],[object Object],[object Object]
The Excellence Years ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Excellence Years ,[object Object],[object Object]
The Excellence Years ,[object Object],[object Object]
Brand Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Moving Closer ,[object Object],[object Object],[object Object]
Moving Closer ,[object Object],[object Object]
Moving Closer ,[object Object],[object Object],[object Object]
Moving Closer ,[object Object],[object Object],[object Object],[object Object]
Moving Closer ,[object Object],[object Object],[object Object],[object Object]
Brand Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1997-99 Changing rules of the game ,[object Object],[object Object],[object Object]
1997-99 Changing rules of the game ,[object Object],[object Object],[object Object],[object Object]
Brand Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object]
Brand Personality ,[object Object],[object Object],[object Object],[object Object]
The Desired Brand Personality ,[object Object],[object Object]
Desired Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
New Brand Architecture
New Brand Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.Buying behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object]
3.Clarity of Offering ,[object Object],[object Object],[object Object]
4. Media Environment ,[object Object],[object Object],[object Object]
New Brand Architecture ,[object Object],[object Object]
Re-Positioning of the Brand
The Changing Environment ,[object Object],[object Object],[object Object],[object Object]
Home Decor ,[object Object],[object Object],[object Object]
Home Decor ,[object Object],[object Object]
Core thought ,[object Object],[object Object]
[object Object]
New Visual Identity
Change in Visual Identity ,[object Object],[object Object]
Service offering
Home Solutions ,[object Object],[object Object]
Path Ahead ,[object Object]
To Summarize ,[object Object],[object Object],[object Object]
To Summarize ,[object Object],[object Object]
To Summarize ,[object Object],[object Object]
To Summarize ,[object Object],[object Object]

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