This document provides an overview of the paint industry, Asian Paints company, and a SWOT analysis of Asian Paints. It discusses that the global paint industry is growing at 5-6% annually. It then reviews Asian Paints' 54% market share in India, its financial performance and R&D spending. The SWOT analysis identifies Asian Paints' strengths as its market leadership, manufacturing network, and best-in-class working capital management, and opportunities in gaining industrial segment share and infrastructure projects. Weaknesses include its lower industrial segment market share and threats from factors like monsoon failures.

1. By: Nagaraj M
Industry Analysis
Company Analysis
SWOT Analysis

2. By: Nagaraj M
Agenda
1. Paint Industry Overview
2. Asian Paints Company Overview
3. SWOT Analysis
4. Value Chain Analysis

3. By: Nagaraj M
Paint Industry Overview
5%
6%
8%
3%
2.50%
ASIA PACIFIC EASTERN
EUROPE
LATIN AMERICA NORTH AMERICA WESTERN
EUROPE
GROWTH PER YEAR
Source: World Paints and Coating Industry Association

4. By: Nagaraj M
Paint Industry Overview
8%
11%
5%
Growth Per Year of Major Countries in Asia Pacific
Indonesia India China
Source: World Paints and Coating Industry Association
CAGR
5.2%
(Sales
Volume)
CAGR
6.4%
(Sales
Value)

5. By: Nagaraj M
Paint Industry Overview
Architectural
Industrial
3 Segments
Special
Purpose
Coatings
51%
28%
21%
Sales Value
51%
28%
21%
Sales Volume
Source: World Paints and Coating Industry Association

6. By: Nagaraj M
Paint Industry Overview
54%
23%
17%
6%
Global Consumption of Paint
Asia - Pacific
Europe
North America
Latin America
China 60%
India 14%

7. By: Nagaraj M
Paint Industry Overview
Decorative
(70%)
Emulsions Enamel Distemper
Cement
Paints
Industrial
(30%)
Automotive
Coating
High
Performance
Coating
Powder
Coating
Coil Coating
Marine
Coating

8. By: Nagaraj M
Paint Industry Overview
S
A B
P
P PAN (Pthalic Anhydride)
Titamium Dioxide
Imported and 50% of the
cost
Pigments
S Acetone
Exported from Thailand and
Japan
Solvents
E Fungicides, Driers
Domestically Procured
Additives
B Resins
Domestically Procured
Around 300 raw materials are used which constitutes 70% of the total cost
50% of them are Crude Oil based
30% of the raw materials has to be imported
Binders
Paint Industry is Raw Material Intensive

9. By: Nagaraj M
Paint Industry Overview
0 5 10 15 20 25
KG
Developed Countries 22
Global Average 15
SE Asia 4
India 2.6
Per Capita Consumption Per Year

10. By: Nagaraj M
Paint Industry Overview
0
2
4
6
8
10
12
14
16
18
Akzo
Nobel
PPG Sherwin
Williams
RPM Inc Valspar Axalta Diamond
Paint
BASF SACAL Nippon
Salesin$Billion
Top 10 paint companies in the world

11. By: Nagaraj M
Paint Industry Overview
54%
18%
15%
11%
2%
Market share of the organized sector
Asian Berger KNP Akzo Shalimar
Indian paint industry is estimated at Rs.406 Billion

12. By: Nagaraj M
Company Overview
Revenue Segmentation in %

13. By: Nagaraj M
Asian Paints Company Overview
57.1
60.9
55.3
57.6
59.6
57.6
57
55.3
51.6
FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16
RawMaterialsCost
% TO NET REVENUE

14. By: Nagaraj M
Asian Paints Company Overview
375 362
774 775
958
1050
1169
1327
1597
FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16
PAT IN INR CRORES

15. By: Nagaraj M
Asian Paints Company Overview
43.73
50.55
56.6
71.64
75.16
FY12 FY13 FY14 FY15 FY16
R&D EXPENDITURE IN INR CRORES
Asian Paints is
spending
consistently 0.4 to
0.5% of Net
Revenue as R&D
expenditure

16. By: Nagaraj M
Asian Paint SWOT Analysis
• Strengths:
– Market Leaders with 54% Market Share
– It has in house raw material supply and so
it can reduce raw material cost
– Good operating and Distribution Network
• Operating in 17 countries
• It has 25 Manufacturing facilities in the world
• Serving customers in 65 countries
• Has 3000 dealers in its network
• 50:50 Joint Venture with PPG for Industry
Coating Segment
300 Colour Ideas stores provided
more than 2.8 Lakh consultancies
to help consumers achieve their
dream look for their homes.

17. By: Nagaraj M
Asian Paint SWOT Analysis
• Strengths:
– Presence in Home Improvement Business
Sleek today is the only player in India in the kitchen space that deals in both
“Kitchen Components” as well as “Full Kitchen Solutions”.
Expansion and promotion for
range of bath fitting offerings in
the premium range

18. By: Nagaraj M
Asian Paint SWOT Analysis
• Strengths:
– Achieving disruptive digital transformations in Information
Technology
• IT architecture that supports personalized consumer journeys across
physical , digital and human touch points through seamless integration of
multiple systems.
• Upgraded its core ERP to a highly scalable in-memory S/4 HANA platform.
• Constant Investments in Predictive and Data mining

19. By: Nagaraj M
Asian Paint SWOT Analysis
• Strengths
– Best in Working Capital Management
0
1
2
3
4
5
6
7
8
9
20152014201320122011
Inventory Turn Over Ratio
AP Berger KNP Shalimar

20. By: Nagaraj M
Asian Paint SWOT Analysis
• Weakness
– It has only 15% Market Share in Industrial Coating Segment
– Widening product mix puts strain on production distribution,
accounting and administration.

21. By: Nagaraj M
Asian Paint SWOT Analysis
• Opportunities
– Increasing the Market Share in Industrial
Segment
– Railway ministry has made a budgetary
allocation of Rs1200bn in FY17 as against
Rs480bn in FY14, a part of which will flow
to improvement in existing stations and
maintenance of Rolling stock and assets
which will increase demand for paints.

22. By: Nagaraj M
Asian Paint SWOT Analysis
• Opportunities
• Road Sector
GOI has announced an allocation of Rs970bn for roads
sector in FY16-17 budget. Improvement in ordering, tender
pipeline and traffic growth in the Indian Road sector is
expected to open up new opportunities for the paint
companies by way of
– Road marking and central divider, Flyovers, bridges
– Side and Centre grills to protect them from corrosion
– Beautification of the areas surrounding infrastructure
projects

23. By: Nagaraj M
Asian Paint SWOT Analysis
• Threats
Failure of Monsoon
Weakening of Rupees
Rise in Oil Prices

24. By: Nagaraj M
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