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Asian Paints has come a long way since its small beginnings in 1942. It was set up as a partnership firm by four
friends w...
may be decided upon mutually between the partners.
1998
Asian Paints, the Rs.737.20 crore paints major, has launched a new...
Asian Paints Industrial Coatings Limited has been set up to cater to the powder
coatings market which is one of the fastes...
Organisation of International Business of Asian paints
In February 2015, Kadisco, one of the leading paint companies in Et...
Organisational structure of Asian paints
Functional Heads
Current Designation Qualification Role
Emrana Sheikh
Vice President - Human
Resources at Asian Paints
She...
Sebati Iyengar
Senior Manager HR - Corporate
Recruitment at Asian Paints
She has completed B.A. in Social
Work, Specialisa...
Berger International Ltd, Singapore
Berger International Limited is a Singapore-based investment holding and management co...
Mr. Bhabesh Bera
Sr. Vice President – R & D
Mr. Bera is a B.Sc (Hons) & M.Sc (Chemistry)
from Ranchi University having ove...
Mr. Indrajit Amal Majumdar
Vice President– Sales, Retail
Decorative Paints
Mr. Majumdar is a BE (Mech.) from NIT, Surat
an...
Mr. Bijoy Mukherjee
General Manager – Powder
Coatings Sales & Marketing
Mr. Bijoy Mukherjee, B.Sc. (Chemistry) ,
M.Tech. (...
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Asian Paints

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Asian Paints Ltd.(India) & its Group Subsidaries,Organisational Structure,Products and Business Functional Heads.

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Asian Paints

  1. 1. Asian Paints has come a long way since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Today, it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for decorative and industrial use. The Company was incorporated as a private limited company under the name of Asian Oil and Paint Company Pvt. Ltd. The Company manufacture a wide range of surface coatings catering to different end-uses. It also manufactures vinyl pyridine latex used in the manufacture of rubber tyres. The company expanded its products range, developed its own technology, set up a distribution network penetrating in smaller towns and ploughed back a large part of earnings into creation of new facilities. 1965 The name was changed from Asian Oil and Paint Company Pvt. Ltd. to Asian Paints (India) Pvt. Ltd. 1973 It was converted into a public limited company. 1985 The Company undertook to set up a third paint unit at Patancheru,a notified backward area near Hyderabad, for the manufacture of 15,000 MT of paints and enamels.The Company entered into a collaboration agreement with Nippon Paints Co. Ltd., Japan, to obtain technical know-how to manufacture powder coating and coil coatings under an exclusive licence. Necessary manufacturing facilities for the powder coatings with a capacity of 300 MT were installed and commissioned at Kasna plant during 1992-93. 1987 The Company jointly with Tamil Nadu Industrial Development Corporation (TIDCO) promoted a joint sector Company under the name Pentasia Chemicals Ltd. (PCL), for the manufacture of 3,000 TPA of pentaerythritol and 1,800 TPA of sodium formate. The project commissioned in March. 41,48,148 Bonus equity shares issued in prop. 1:2. 1990 Asian Paints (South Pacific) Ltd., in Fiji and Asian Paints (Tonga) Ltd., are two joint venture set up abroad with the Company supplying the necessary know-how. Both these are the Company's subsidiaries and the equity participation by the Company amounted to 51% in the former and 25% in the latter as at 31st December. Asian Paints (South Pacific) Ltd., holds an additional 25% in the equity capital of Asian Paints (Tonga) Ltd. The Company also set up two more joint ventures under the names and styles of Asian Paints (Nepal) Pvt. Ltd., and Asian Paints (S.I.) Ltd., both of which are subsidiaries of the Company. 1996 The Company proposed to set up a fifth point manufacturing plant at Ratnagiri, Maharashtra. During 21st February, a fire broke and in the paint manufacturing block of Mumbai plant causing extensive damage to the materials stored in the block. A joint venture company viz. Asian PPG Industries Pvt. Ltd. ws set up alongwith PPG Industries, Inc. of USA to market and/or manufacture automotive paints and certain Industrial products as
  2. 2. may be decided upon mutually between the partners. 1998 Asian Paints, the Rs.737.20 crore paints major, has launched a new marketing thrust with the introduction of a one-stop colour shop for paints complete with a software for consumers to choose and select their different shade combinations.Asian Paints, India's No.1 Paint Company recently, launched their latest offering ‘Asian Paints Colour World’. Credit Rating Information Services of India Ltd (Crisil) has assigned a ‘AAA’ rating to the proposed non-convertible debenture (NCD) obligation of Asian Paints Ltd (APL). Two subsidiaries of Asian Paints - Pentasia Chemicals and Pentasia Investments - have been merged with the p arent company following the approval of the Board for Industrial & Financial Reconstruction (BIFR). Asian Paints Limited, the largest paint company in India, launched its first exclusive showroom in Mumbai. 1999 In its first-ever acquisition overseas, Asian Paints Ltd (APL) has acquired a 76 per cent equity stake in Sri Lanka-based Delmege Forsyth & Co (Paints) Ltd. 2002.Executes agreement for purchase of 60% equity capital of SCIB Chemicals S.A.E., Egypt.Launches its $3 million joint venture with Bangladesh-based Confidence Cements in which the holds 51 per cent stake. Acquires controlling stake of 50.1 per cent in Berger International, Singapore, for Rs 58 crore, appoint Jalaj Dani as CEO 2003 Asian Paints, via its Singapore-based subsidiary - Berger International - inks a technology and brand licensing agreement with PT Abadi Coatings Solusi, an Indonesian paint company Acquires Taubmans Paints (Fiji) Ltd. through its subsidiary in Fiji, Asian Paints (South Pacific) Ltd (APSP).Acquisition of 9.2% shares in ICI India Ltd. Asian Paints bags Ken Sharma award. 2005 Berger Intl partners with Filipino firm Dutch Boy.Company has changed its name from Asian Paints (India) Ltd. to Asian Paints Ltd. 2006.Asian Paints - APICL's new mfg plant at Baddi commences commercial production 2010 Berger International Ltd Singapore (BIL), a subsidiary of Asian Paints Ltd , which is a wholly owned subsidiary of the Company.The Company's new paint plant at Rohtak in the State of Haryana has commenced commercial production.Asian Paints Signed a MOU with Maharashtra Govt. to set up a Mega Project for manufacture of Paints & Intermediate 2011 Asian Paints to form second Joint Venture with PPG Industries.Asian Paints Company's subsidiary, SCIB Chemicals SAE has temporarily restarted the operations of its two plants in Egypt Group Subsidaries of Asian Paints Ltd (India) Asian Paints along with its subsidiaries has across the world and 26 paint manufacturing facilities, servicing consumers in 65 countries through Berger International, SCIB Paints-Egypt, Asian Paints, Apco Coatings and Taubmans. We operate in 5 regions across the world viz. South Asia, South East Asia, South Pacific, Middle East and Caribbean region through the five corporate brands. In 7 markets, we operate through our subsidiary, Berger International Limited; in Egypt through SCIB Paints; in 5 markets in the South Pacific we operate through Apco Coatings and in Fiji and Samoa we also operate through Taubmans. Over the years Berger expanded its operations across oceans, to cover numerous geographies. In 1994, Berger units were brought under the single umbrella of the holding company 'Berger International Limited (BIL)' with headquarters in Singapore, which was also listed on the Singapore stock exchange. In November 2002, BIL became a part of the Asian Paints Group. Today, the name of Berger is synonymous with quality and innovation. BIL has presence across three regions viz. Middle East, Caribbean and South East Asia. In the Caribbean region, Berger is a household name. And considering that the company celebrated 50 successful years in the region recently, this is not surprising.
  3. 3. Asian Paints Industrial Coatings Limited has been set up to cater to the powder coatings market which is one of the fastest growing segments in the industrial coatings market. APCO is a subsidiary of Asian Paints in the South Pacific islands. Asian Paints operates in Fiji, Tonga, Solomon Islands and Vanuatu under the brand name of ApcoCoatings. Founded in 1979, SCIB Paints is today a reputed name and ranks amongst the top five paint companies in Egypt. SCIB Paints became a part of the Asian Paints group in August, 2002. PPG Asian Paints, (earlier known as Asian PPG Industries Pvt Ltd.), established in March 1997, is a 50:50 joint venture between Asian Paints Limited and PPG Industries, Inc., USA. It was formed with the objective of providing solutions to the paint requirements of Indian automobile manufacturers. The joint venture brought together two leading companies with strengths in technology, manufacturing and customer insight. Asian Paints PPG (AP PPG), the second 50:50 joint venture with PPG Industries, Inc., USA was formed in 2012. This joint venture caters to the market for protective coatings, floor coatings, road marking paints and powder coatings. Taubmans Paints Fiji, the fourth largest paint company in Fiji, became a part of the Asian Paints family in September, 2003. Taubmans Paints is the dominant player in the project sales segment in the country and is a leader in the neighbouring Samoa Islands. It has two manufacturing facilities, one in Suva (Fiji) and the other in Samoa In August 2013, Asian Paints acquired a 51% stake in the Sleek Group, which is a major player in the organised modern kitchen space with a pan-India presence. The company is engaged in manufacturing, selling and distributing modular kitchens as well as kitchen components including wire baskets, cabinets, appliances, accessories, etc. ESS Bathroom Products Pvt Ltd. is one of the oldest & renowned bath fittings manufacturers in India. Over the years, the company has established its credibility for quality and reliable products ranging from faucets, showers, accessories & other allied bathroom fittings.On 14th May 2014, Asian Paints, India’s largest decorative paint company, acquired the front end sales business of Ess Ess - including Brands, Network and Sales Infrastructure. The business transfer involves a binding agreement between the two company to further strengthen the foothold of Ess Ess products in the bathroom space. The new brand identity of this association stands as Ess Ess by Asian Paints.
  4. 4. Organisation of International Business of Asian paints In February 2015, Kadisco, one of the leading paint companies in Ethiopia became part of the Asian Paints group. Kadisco is engaged in the manufacture and sales of decorative paints, industrial paints, automotive paints, other coatings and adhesives in Ethiopia.
  5. 5. Organisational structure of Asian paints
  6. 6. Functional Heads Current Designation Qualification Role Emrana Sheikh Vice President - Human Resources at Asian Paints She has completed her Bachelor of Science (B.Sc.),Physics and MHRM,HR from Mumbai University and PGDM from University of Leicester. Broad-base experience of more than 22 years in Transformational & Strategic HR Management, Organizational Development, Employee Branding, Engagement and Change Management within matrix organizational structures Total responsibility for the Human Resources function of Asian Paints, including subsidiaries and International Operations, with 23 Manufacturing Facilities and Operations in 17 Countries. Pavan Patil Sr. Reasearcher He has completed his Bachelor of Technology (B.Tech.), Paints Technology from North Maharshtra University and Master of Technology (M.Tech.), Surface Coating Technology from University Institute of technology, matunga Coatings product development in PU, PE, Melamine, Alkyd & Acrylics, shade matching, complaint handling, cost reduction and following quality standards. Subhashis Sinha Corporate HR-Learning and Development at Asian Paints & Visiting Faculty at Indian Institute of Management Lucknow He has completed his B.Sc, Economics( Honours), Statistics, Mathematics from Narendrapur Ram Krishna Mission Residential College and Master of Business Administration (MBA), General Management, Finance, Analytics from NMIMS.He has also done FPM, Strategic Management, Organizational Behaviour from IIM,Indore. Attempting to create an ecosystem of learning which will get manifested as a way of life for employees in the organization. Constructs such as change management, technology enabled learning platforms, coaching , need analysis, cross functional alignment with plants , sales and other functions, project management, social learning resonate well with me and I look at these as just some of the means and not an end in themselves , which I specialize in and work in .
  7. 7. Sebati Iyengar Senior Manager HR - Corporate Recruitment at Asian Paints She has completed B.A. in Social Work, Specialisation in Rural Development from Tata Institute of Social Sciences. M.A. in Human Resource Management and Labour Relations, Human Resources.She is a HR Professional with experience in all fields of HR - Recruitment, Training, Compensation, Engagement, Performance Management, Business Partnership, Mergers and Acquisitions. Handling Corporate Recruitment for Asian Paints.Responsible for campus engagement with Tier I MBA colleges.Accountable for Recruitment as a Centre of Expertise across the organisation. Strategic manpower planning, and workforce optimization. Also responsible for Sleek International Pvt Ltd - Business HR with a focus on setting up HR processes and Integration. Anirudha Karnataki Country Head - Logistics at Asian Paints He has completed his Bachelors of Engineering, Mechanical from Walchand College of Engineering, Sangli and PGDIM, Supply Chain from National Institute of Industrial Engineering. Currently responsible for raw material purchase under various categories viz oils, speciality chemicals, pigments etc.Also handle all the associated activities such as delivery, price forecasting, working capital management. Naveen Murali Senior Brand Manager He has completed his Bachelor of Technology (B.Tech.), Mechanical Engineering from National Institute of Technology Warangal and PGDM, MBA from IIM Kozhikode, India Custodian for multiple select brands for Asian Paints across the Indian sub-continent, including Apcolite Premium Enamels, among others. Handling brands with net annual sales turnovers above 2700 Crores..An MBA from IIM Kozhikode specializing in Sales & Marketing currently associated with Asian Paints with experience as both Brand Manager and Area Manager for over 3 years Pankaj kumar Admin Officer He has completed his BBA, Finance from Birla Institute of Technology, Mesra Ranchi Customer Accounting Statutory Compliance Monitoring Preparation of Sales reports Filing returns pertaining to Sales tax, ESIC, Minimum wages, Professional tax etc. Maintaining all the receipts, payments and outstanding due to / from the dealers, reconciling the same and generating detailed reports.
  8. 8. Berger International Ltd, Singapore Berger International Limited is a Singapore-based investment holding and management company. The Company operates in two segments: Paints and Construction and other services. The paints segment includes the manufacture, sale and distribution of paint and its related products. The construction and other services segments comprises painting, repainting and redecoration of buildings, supply of building materials and other general contractor works and other sundry sales. Business Functional Heads Mr. Abhijit Roy Managing Director & CEO Mr. Roy, the Managing Director of the Company, was born on 12th July, 1965. He graduated in Mechanical Engineering from Jadavpur University, Kolkata and then completed his post graduation in Business Administration from the Indian Institute of Management, Bangalore. Mr. Srijit Dasgupta Director, Finance Mr. Dasgupta is a B.Sc (Hons) from Calcutta University, AICWA from Institute of Cost & Works Accountants of India & Company Secretary from Institute of Company Secretaries of India having over 29 years of work experience. He started his career with Machinery Manufacturers Corporation Limited and prior to joining Berger was associated with the same organization. Mr. Aniruddha Sen Sr. Vice President & Company Secretary Mr. Sen is a B.Sc (Hons) from Calcutta University, Diploma in Management from IGNOU, Delhi, AICWA from Institute of Cost & Works Accountants of India & Company Secretary from Institute of Company Secretaries of India having over 30 years of work experience. He started his career with Indian Aluminium Company Limited and prior to joining Berger he was associated with the same organization.
  9. 9. Mr. Bhabesh Bera Sr. Vice President – R & D Mr. Bera is a B.Sc (Hons) & M.Sc (Chemistry) from Ranchi University having over 36 years of work experience. He started his career with C.S.I.R and prior to joining Berger he was associated with the same organization in Regional Engineering College, Durgapur. Mr. Sandip Mitra Sr. Vice President – Sales & Marketing Protective Coatings Division Mr. Mitra is a B.Sc (Hons), B.Tech & M.Tech (Chemical) from Calcutta University having over 36 years of work experience. He started his career with Shalimar Paints Limited and prior to joining Berger was associated with Jenson & Nicholson (India) Limited. Mr. Deepak Misra Vice President – IT Mr. Deepak Misra is a Post Graduate in Mathematics (M.Sc.) from Kumaon University with a Post Graduate Diploma in Computer Programming & Systems Analysis from DIMS. With over 30 years of rich experience in the IT domain, he has worked with leading IT products, technologies and services, like Oracle India Pvt. Limited and Panasonic India Pvt. Ltd to name a few. Dr. Prosanta Kumar Ghosh Vice President – Manufacturing Dr. Ghosh is a B.Sc (Hons) from Burdwan University, M.Sc (Physical Chemistry) & M.Tech (Material Science & Engg.–Polymer) from IIT, Kharagpur & Ph.D (Polymer Science) from IIT, Kharagpur having over 26 years of work experience. He started his career with IVP Limited, and subsequently worked for Rotomac Electricals Limited. Prior to joining Berger he was associated with ICI (India) Limited. Mr. K. K. Sai Vice President – Marketing, Retail Decorative Paints Mr. Sai is a B.Tech (Chemical) from IIT, Chennai and MBA, FMS, New Delhi having over 23 years of work experience. He started his career as Management Trainee in Berger Paints and over the years had an opportunity to get exposed to various functional domains within the organization. He continues to be associated with the company in the current role.
  10. 10. Mr. Indrajit Amal Majumdar Vice President– Sales, Retail Decorative Paints Mr. Majumdar is a BE (Mech.) from NIT, Surat and PGDM from IIM, Lucknow having over 20 years of work experience. He started his career with Ashok Leyland and subsequently worked with Blow Plast Ltd., ICI India Ltd, Coca-Cola India and prior to joining Berger was associated with Olam International Ltd., Angola. Mr. Dinesh Kumar Virmani Vice President – Materials Mr. Virmani is a B.Tech (Chemical) from HBTI, Kanpur, PGDM&S from Bharatiya Vidya Bhavan, New Delhi & MBA from University of Delhi having over 34 years of work experience. He started is career with Asian Paints Limited and subsequently worked for Hoyles Paints Limited, Berger Paints India Limited and Goodlass Nerolac Paints Limited. Mr. Subhashish Das Vice President – Corporate HR & Personnel Mr. Das is an M.Com & LL.B from Pt. Ravi Shankar Shukla University, Raipur; PGDPM from National Institute of Personnel Management (NIPM), Kolkata, SIMAP from IIT, Kharagpur and PGDHRD from AIMA & NHRD, New Delhi having over 17 years of work experience. He started his career with Ambuja Cements Limited and prior to joining Berger was associated with the same organization. Mr. Sudip Dasgupta Sr. General Manager – Sales & Marketing Auto & GI Division Mr. Dasgupta is a Bachelor of Chemical Engineering from Jadavpur University, also completed MPT (Management programme for Technologist) from Indian Institute of Management, Bangalore. He is having over 24 years of work experience. He started his career with ICI India Limited, moved over to BASF India Limited later on and prior to joining Berger, he was associated with Kansai Nerolac Paints.
  11. 11. Mr. Bijoy Mukherjee General Manager – Powder Coatings Sales & Marketing Mr. Bijoy Mukherjee, B.Sc. (Chemistry) , M.Tech. (Polymer Sc. & Tech) and MBA (Marketing) attached with BERGER PAINTS for last 27 years in various functions and currently heading the Powder Coatings Sales & Marketing as General Manager. Berger Products

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