BERGER PAINT FINAL PRESENTATION (INTERIOR WALL COATING) ANIMESHMODI1
INDIAN PAINT INDUSTRY
PORTER’S FIVE FORCES
CONTRIBUTION TO GDP
REASONS FOR GROWTH OF PAINT INDUSTRY
PROSPECTS
COMPANY OVERVIEW
SWOT ANALYSIS
COMPANY NEWS
COMPETITOR ANALYSIS
PRODUCT
MARKETING MIX
STP OF THE PRODUCT
PLC OF THE PRODUCT
ORGANIZATION STRUCTURE
RECRUITMENT SOURCES
SELECTION PROCESS
ORGANIZATION CULTURE
CAREER PLANNING
TRAINING & DEVELOPMENT
BUSINESS FINANCE
BERGER PAINT FINAL PRESENTATION (INTERIOR WALL COATING) ANIMESHMODI1
INDIAN PAINT INDUSTRY
PORTER’S FIVE FORCES
CONTRIBUTION TO GDP
REASONS FOR GROWTH OF PAINT INDUSTRY
PROSPECTS
COMPANY OVERVIEW
SWOT ANALYSIS
COMPANY NEWS
COMPETITOR ANALYSIS
PRODUCT
MARKETING MIX
STP OF THE PRODUCT
PLC OF THE PRODUCT
ORGANIZATION STRUCTURE
RECRUITMENT SOURCES
SELECTION PROCESS
ORGANIZATION CULTURE
CAREER PLANNING
TRAINING & DEVELOPMENT
BUSINESS FINANCE
Berger Paints India Ltd is a paint company based in India. The company is headquartered at Kolkata and has 13 manufacturing units. The company has presence in 4 countries – Russia, Poland, Nepal and Bangladesh. They have an employee strength of over 2,800 and a countrywide distribution network of 25,000+
The business idea is based on the need of the hour to do commercial activities keeping in mind the sustainability of the environment. Ecomulsion aims to provide fine strokes of paint to every wall of the house with a pleasant aroma of eco-friendliness.
The major problem that the product solves is to provide creamy and shiny paint and protection from rain and heat at a competitive price with an enriched buying experience.
The main goal of the business is to make the product reach masses with the main societal goal of eco-friendly paints at a very cheap price.
ideal consumers are people of all income groups as our primary aim is societal responsibility and secondary is profit maximisation.
This is a hypothetical business plan.
Berger Paints India Ltd is a paint company based in India. The company is headquartered at Kolkata and has 13 manufacturing units. The company has presence in 4 countries – Russia, Poland, Nepal and Bangladesh. They have an employee strength of over 2,800 and a countrywide distribution network of 25,000+
The business idea is based on the need of the hour to do commercial activities keeping in mind the sustainability of the environment. Ecomulsion aims to provide fine strokes of paint to every wall of the house with a pleasant aroma of eco-friendliness.
The major problem that the product solves is to provide creamy and shiny paint and protection from rain and heat at a competitive price with an enriched buying experience.
The main goal of the business is to make the product reach masses with the main societal goal of eco-friendly paints at a very cheap price.
ideal consumers are people of all income groups as our primary aim is societal responsibility and secondary is profit maximisation.
This is a hypothetical business plan.
India’s most admired paints coating companies2021InsightsSuccess3
Insights Success is covered "India's Most Admired Paints & Coating Companies 2021 'here we can find Trusted Paints & Coating Companies, our business magazine is especially focus on that industry to determine the contribution for the same industrialist in 2021.
Dealers preference towards paint companyvikash1808
Summer training report on the topic "Knowing the status of Berger Paint Company in Gurugram City" You can Also use this topic as "Competitor Analysis of Berger Paint Company in Gurugram City"
From can-kickers to total solution provider - Ole Würtz, Senior Training Cons...Tim McAloone
BASF has transformed their business from the sales of paint and small devices to the total provision of coating facilities for the automotive industry. This transition was based on deep insight into the company’s customers’ needs and activities
October 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Paint Industry
COMPANY ANALYSIS : Asian Paints
BRAND ANALYSIS : Cadbury
Concept of the month: The Halo Effect In Marketing
Event Report : Convergence
This report was meant to analyze the dying situation of Pailac Paints Bangladesh and to revitalize/rebrand with new marketing concepts as well as theories.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
3. Local paint industry operates both in organized and
unorganized sectors.
Need an excise license and perhaps one or two mixers.
Government established a fixed rate of tax
double taxation for the paint industry
4. 25th
of March, 1950
opening of Jenson & Nicholson trading company at Karachi
manufacturing and production of paints in Pakistan
started five years later on the 7th
of July 1955.
branch in Lahore by 1974
branch office was opened in Islamabad in 1978
The Color Advisory Centre was also opened in 1978
in Karachi and this followed its way to the cities of
Lahore and Islamabad.
29th
of December 1967 it was changed into a
Public Limited Company
5. British Paints’ strength in marinecoatings,
Jenson & Nicholson’s’ pioneer work on color mixing system
and
John Halls’ vast knowledgeof building industry.
Associated with paint manufacturing for almost 200 years
6. JOINT VENTURES
ABOUT BERGER ROAD SAFETY
(BRS)
Berger Road Safety (Pvt.) Ltd. (BRS) is a pioneer of road
markings .
BRS is a joint venture with DPI Sendirian Berhard
Malaysia.
Involved in manufacturing of paints and road safety
products.
7. LANDMARKS:
•aware of the Environmental and health impact of its
products.
•ensure that all its decorative paints are LEAD-FREE.
•Berger Paints has brought into the market an entirely new
concept which is extremely consumer-friendly.
BERDEX CONSTRUCTION CHEMICALS
Joint venture between Berger Paints Pakistan Ltd. and
Dadex Eternit Ltd.
8. VISION
We shall remain as the benchmark in the paint industry by:
“Being an innovative and technology driven Company consistently
delivering world-class products ensuring best consumer
satisfaction through continuous value added services provided by
highly professional and committed team”
9. MISSION STATEMENT
The company's employees are constantly encouraged to pursue the
fulfillment of the Corporate Mission Statement. Their mission is as
follow:
•We will stay in the forefront of innovation and technological
development in the paint industry.
•We will achieve corporate success through an unwavering commitment
by providing our customers high quality products to their ultimate
satisfaction.
•We will vigorously promote and safeguard the interests of our
employees, our shareholders, our suppliers, and all our other business
associates.
10. VALUES
Our values describe how we behave in the world. They are
evident in our work with customers, suppliers, dealers and
shareholders alike.
Communication
Participation
Responsibility
Leadership
Motivation
Positive work
Flexibility
11. Continuous innovation and change.
Achieve our goal & perform at high levels.
Our guiding values are:
performance
customer first
ethical practices
valuing people.
18. The key issue or problem to be solved is to increase the
market share of B to C consumers
To increase consumer awareness.
19. To increase market share up to 15% by
the end of the year 2013
To increase consumer awareness up to
15% by the end of year 2013, current
level being 35%.
OBJECTIVES
20. Berger Paints is targeting SECA (socio-economic class A)
and SECB (socio-economic class B) means upper class and
upper middles class.
29. Incentives and benefits
Dealers are entitled to enjoy 30 days credit facility
cash incentives are offered to them.
exemption of certain percentage on total monetary value of invoice.
Each registered dealers of Berger has to achieve a yearly sales target
to enjoy TOC (Turnover Commission),
30.
31.
32.
33.
34.
35.
36.
37. Campaign Time Frame
Our campaign will last for 1 month on our Face book page
Action Plan
Face book # 2-3 hours/daily
THROUGH FACEBOOK:
Objectives of our Face book Campaign
To achieve 5000 likes within a month.
Provide platform for customers to share their common interests.
Keep the local community updated on happenings, discounts,
events.
SOCIAL MEDIA
38. Action Type Priority
Level
Action Details Frequency Metric/
Tracking
Time Means
Increase
“Like” Count
1 Produce and post
interactive
content,
use ads and
sponsored stories
Ongoing % impressions
% feedback
30 mins Face book
platform
Post Content 1 Utilize existing
resources to
create an engaging
content:
Articles, blog
posts, reminders,
discounts, etc
2-3 posts % impressions
% feedback
20 mins Face book
platform
Like” Fan
Pages
3 Search for
relevant pages to
receive updates
2 new
likes/wk
# Likes 10 mins Face book
Search,
Internet
Search
Welcome Tab
for Page
2 Create tab, align
company
description
Ongoing # Welcome Tab
views
# Likes
45 mins Hy.ly
Face book
Community
Engagement
2 Like and comment
on relevant posts
Post questions to
community,
respond
Ongoing % feedback 20 mins Face book
News , Feed
39. Media buying manager negotiates the best possible prices with
media owners such as television and radio stations, magazine
publishers and website owners for the space or airtime.
They are able to buy media at an incredibly competitive price.
They are always looking for innovative ways to reduce costs
further and increase the effectiveness of advertising - whether on
screen, outdoors or online.
40.
41. It is the specific print or electronic medium employed in an
advertising campaign.
The types of media vehicle used are broadcast media,
outdoor, print and internet advertising.
47. HARD SELL VS. SOFT SELL
using both hard and Soft cell -- interior paint Rangoli ad
48. BIG IDEA
Designer Finish-Illusion Wall Fashion paint:- this Illusions range of
interior designer finishes invites you to unleash the artist in you
Illusions designer finishes are washable and practically maintenance
free
