3. Types of Organisation
Sales Promotion
The importance of sales promotion for Asian paints are as:-
Brand Proliferation
Achieving Short Term targets
Withstand Competition
4. HISTORY OF ASIAN PAINTS
• Asian paints limited was established way back on February 1, 1942 and today
stands as India's largest paint company.
• The company manufactures paints in the category of Decorative,
Automative and Industrial segment.
• Berger International Limited in November 2002, become a part of the Asian
Paints Group.
5. Nature Of Business
• Asian Paints is India’s leading Paint company with a turnover of rs.
158.5 Billion
• Asian Paints operates in 19 countries and has 26 paint
manufacturing facilities in the world serving consumers in over 65
countries.
• The Asian Paints operates around the world through its subsidiaries
Berger International Limited, Apco Coatings, SCIB paints,
Taubmans and Kadisco.
6. SIZE OF ORGANISATION
• Headquarters- Mumbai, Maharashtra, India
• Number of Employees-6067
• Products- Basic and Industrial Chemicals decorative paints,
industrial (re)finishing products, coatings
• It is India’s largest and Asia’s Third Largest corporation.
• In year 2015, it has the largest marked share with 54.1% in the
Indian Paint Industry.
7. SOCIAL
RESPONSIBILITY
The Asian Paints inclusive of our communities through a range of
social interventions, enhancing skill and building social
infrastructure to improve their quality of life.
Asian Paints is mainly focuses on four thrust areas:-
Education
Skills Development
Health Care/ Hygiene
Water Management
