SlideShare a Scribd company logo
This presentation will put light upon -
1.Company’s Profile
2.Product Mix
3.Market Share of Asian paint’s
•Asian Paints was founded on 1 February 1942 by
Champaklal Choksey, Chimanlal Choksi, SuryakantDani
and Arvind Vakil headquartered in Mumbai India ,
right now headed by K.B.S. Anand.
•It manufactures a wide range of paints for
decorative and industrial use.
• Asian Paints is India’s leading paint company and
Asia’s second largest paint company, with a group
turnover of Rs 155.34 billion.
ABOUT ASIAN
PAINTS
•It operates in 19 countries and has 26 paint
manufacturing facilities in the world servicing
consumers in over 65 countries.
•Besides Asian Paints, the group operates
around the world through its subsidiaries Berger
International Limited, Apco Coatings, SCIB
Paints, Taubmans and Kadisco.
1. Product in the Marketing mix of Asian paints
•It manufactures as well as markets
decorative and industrial coatings.
•Provides solutions and services for
home paintings.
Categorization of Products
Nilaya's range of signature
surface-wallpapers, wall
coverings, decals, borders and
paintable wallpapers is curated
from the finest manufacturers
around the world.
Metal Paints
Interior wall paints
Waterproof Paints
Wood finishes
Solution and Services
They namely render 5 types of services to their customers.
1. Color consultancy @ home
a. Décor for you
b. Color Shastra
c. Ezycolor Color Consultancy @ home
2. Home Painting Services
a. Regular Painting
b. Eco express
c. Waterproofing Solutions
d. Wood Solutions
3. Experience Retail Stores
a. Signature Store
b. Color Idea Store
4. Color Consultancy Online
5. Large Projects
•The operations of Asian Paints are held through a network of
five regions worldwide via, Caribbean region, Middle East
region, South Pacific region, South-East Asia and South Asia.
•After entering the retail market, it initiated an open-door
policy for the dealers and started a nationwide marketing and
distribution.
2. Place in the Marketing mix of Asian paints
•It has 6 manufacturing locations and 70 sales
branches, 15,000 dealers and numerous
warehouses.
The company has a manpower
that is dedicated and well-
organized and it enables the
company to harness all the
available information and
technology solutions in order to
increase the operations efficiently.
Operates in 19
countries with
almost 29 paint
manufacturing
plants with
capacity of 420
million liters/
annum
Asia’s 2nd
largest paint
company and
leader in
around 11
countries
India’s
largest paint
company for
nearly 4
decades.
3. Price in the Marketing mix of Asian paints
• It has kept a very flexible pricing
policy.
•It has created various sub brands for
the various sections of the society.
•The price range is kept according to the properties
of every brand.
•The strategy has been kept of value based pricing
policy with prices going up and down as per market
situation.
4. Promotion in the Marketing mix of Asian paints
•The mascot for Asian Paints is Gattu and
after reigning for more than four decades, it
was phased out in a rebranding initiative in
the year 2002.
•All the promotional activities of Asian Paints
are based on the fact that the company is all
about the family and its members along with
their homes, which are a reflection of each
other.
•The slogan “Har Ghar Kuch Kehta Hai” is a prime example
of the fact that the brand is trying to connect with the
emotions of the people.
•Color is what Asian Paints is all about, and it is, to an
extent, the central theme around which the social media
strategy of the brand revolves both on Facebook and
Twitter.
The famous actor pair of brother and sister Saif Ali
Khan and Soha Ali Khan have been endorsing its brand
Royale. Actor Akshay Khanna has also been a part of
the promotional activities. Currently, Deepika
Padukone has taken over the brand endorsement.
Conceptualized Advertising, the commercial
brings out the brand’s proposition that
emulsions last long and don’t require painting
every year ; innovation , artistry
Market
share of
Asian
paint’s
• The run up in the stock has made Asian Paints
the fourth biggest paint company by market
capitalization in the world.
• A broader shift in preferences to companies with
steady earnings growth and good management
drew investors' attention towards the company.
• The stock has jumped 780% in the last seven
years, while the Sensex gained 76% and the BSE-
500 rose 92%
"Currently, the stock is fully priced," said Agarwal. He
is bullish as the firm is entering into new businesses
like bath fittings and sleek modular kitchens. The
success of these ventures will be key to the stock
maintaining its winning run and appetite of investors
such as RIL in the company.
THANK YOU

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Asian paints

  • 1. This presentation will put light upon - 1.Company’s Profile 2.Product Mix 3.Market Share of Asian paint’s
  • 2. •Asian Paints was founded on 1 February 1942 by Champaklal Choksey, Chimanlal Choksi, SuryakantDani and Arvind Vakil headquartered in Mumbai India , right now headed by K.B.S. Anand. •It manufactures a wide range of paints for decorative and industrial use. • Asian Paints is India’s leading paint company and Asia’s second largest paint company, with a group turnover of Rs 155.34 billion. ABOUT ASIAN PAINTS
  • 3. •It operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries. •Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints, Taubmans and Kadisco.
  • 4.
  • 5. 1. Product in the Marketing mix of Asian paints •It manufactures as well as markets decorative and industrial coatings. •Provides solutions and services for home paintings.
  • 7. Nilaya's range of signature surface-wallpapers, wall coverings, decals, borders and paintable wallpapers is curated from the finest manufacturers around the world. Metal Paints
  • 8. Interior wall paints Waterproof Paints Wood finishes
  • 9. Solution and Services They namely render 5 types of services to their customers. 1. Color consultancy @ home a. Décor for you b. Color Shastra c. Ezycolor Color Consultancy @ home 2. Home Painting Services a. Regular Painting b. Eco express c. Waterproofing Solutions d. Wood Solutions 3. Experience Retail Stores a. Signature Store b. Color Idea Store 4. Color Consultancy Online 5. Large Projects
  • 10. •The operations of Asian Paints are held through a network of five regions worldwide via, Caribbean region, Middle East region, South Pacific region, South-East Asia and South Asia. •After entering the retail market, it initiated an open-door policy for the dealers and started a nationwide marketing and distribution. 2. Place in the Marketing mix of Asian paints
  • 11. •It has 6 manufacturing locations and 70 sales branches, 15,000 dealers and numerous warehouses.
  • 12. The company has a manpower that is dedicated and well- organized and it enables the company to harness all the available information and technology solutions in order to increase the operations efficiently. Operates in 19 countries with almost 29 paint manufacturing plants with capacity of 420 million liters/ annum Asia’s 2nd largest paint company and leader in around 11 countries India’s largest paint company for nearly 4 decades.
  • 13. 3. Price in the Marketing mix of Asian paints • It has kept a very flexible pricing policy. •It has created various sub brands for the various sections of the society.
  • 14. •The price range is kept according to the properties of every brand. •The strategy has been kept of value based pricing policy with prices going up and down as per market situation.
  • 15. 4. Promotion in the Marketing mix of Asian paints •The mascot for Asian Paints is Gattu and after reigning for more than four decades, it was phased out in a rebranding initiative in the year 2002. •All the promotional activities of Asian Paints are based on the fact that the company is all about the family and its members along with their homes, which are a reflection of each other.
  • 16. •The slogan “Har Ghar Kuch Kehta Hai” is a prime example of the fact that the brand is trying to connect with the emotions of the people. •Color is what Asian Paints is all about, and it is, to an extent, the central theme around which the social media strategy of the brand revolves both on Facebook and Twitter.
  • 17. The famous actor pair of brother and sister Saif Ali Khan and Soha Ali Khan have been endorsing its brand Royale. Actor Akshay Khanna has also been a part of the promotional activities. Currently, Deepika Padukone has taken over the brand endorsement.
  • 18. Conceptualized Advertising, the commercial brings out the brand’s proposition that emulsions last long and don’t require painting every year ; innovation , artistry
  • 20. • The run up in the stock has made Asian Paints the fourth biggest paint company by market capitalization in the world. • A broader shift in preferences to companies with steady earnings growth and good management drew investors' attention towards the company. • The stock has jumped 780% in the last seven years, while the Sensex gained 76% and the BSE- 500 rose 92%
  • 21. "Currently, the stock is fully priced," said Agarwal. He is bullish as the firm is entering into new businesses like bath fittings and sleek modular kitchens. The success of these ventures will be key to the stock maintaining its winning run and appetite of investors such as RIL in the company.