Saatchi & Saatchi is a global advertising agency founded in London in the 1970s. They have won multiple awards for their T-Mobile ad campaigns, including Best TV Commercial of the Year for their "Welcome Back" and "Dance" ads. The document discusses two T-Mobile ads produced by Saatchi & Saatchi - one filmed at Heathrow Airport involving 80,000 people singing, and another where traffic wardens give out fake parking tickets that are actually money. Both ads are meant to convey T-Mobile's message that "life's for sharing" through capturing people's reactions up close.

1. Creative Ad
Agency
Hannah Knipe

2. Saatchi and Saatchi
Saatchi and Saatchi is a global advertising agency
found in London in the 1970s by the brothers Maurice
and Charles.
Saatchi & Saatchi has won the top award at the BAAAs
for their T-Mobile ‘Welcome back’ campaign. The win
for Best TV Commercial of the Year is a second accolade
in a row for the agency and T-Mobile, winning the
same award for T-Mobile ‘Dance’ at last year’s awards.
Lovemark Philosophy
Welcome Back also scooped 2 gold's for Best Over 90 Saatchi and Saatchi produce some
Second Ad and in the Telecoms Category. Love-marks of the most creative and skill full
is a marketing concept that is intended to replace the adverts in the world.
idea of brands. The idea was first widely publicized in a There portfolio of products inspire
book of the same name written by Kevin Roberts, of the ‘loyalty beyond reason’
advertising agency Saatchi & Saatchi.
This is evident in the series of T-Mobile adverts
‘life's for sharing’ which are all located in parts of
the UK. Which all show humour and realism and
inspire a sense of loyalty.

3. 1st T-Mobile Advert
This Advert is located in the busy international airport in London Heathrow. The TV Advert is about fun,
enjoyment and people getting involved. The purpose of this advert is because of the slogan ‘life's for
sharing’ so this event is to show that they don’t just talk about getting involved they act on it aswell.
In the making of this advert there were 80,000 people, 300 singers, 150 extras and 18 Cameras. There was
no instruments and no sound effects it was all done by human resources. During the adverts we see people
arriving back to Heathrow airport and we see them singing.
We see the reactions of peoples reactions and emotions through close up shots of the face. This reinforces to
the audience that T-Mobile is here for sharing.

4. 2nd T-Mobile Advert
This advert is located in many different cities across the UK, such as Brighton, Newcastle, Liverpool and
many more. The advert starts of with traffic wardens putting tickets on peoples cars, but they do not realise
that inside the tickets is money. Thousands of UK motorists were secretly filmed being given fake parking
tickets and getting angry with an approaching traffic warden. On closer inspection however the tickets turn
out to be gifts of banknotes, prompting anger to turn to smiles and even hugs.
The traffic wardens were actors and comedians.
The advert campaign is all about promoting T-Mobile's new 'You Fix' tariff, which allows mobile phone
customers to control the amount of their monthly bills by setting a fixed monthly allowance and paying for
additional calls on a PAYG basis.
We see the reactions of peoples reactions and emotions through close up shots of the faces again in this
advert. This reinforces to the audience that T-Mobile is here for sharing.

5. About the Ads
As you can see from both these T-Mobile Adverts they are based on
humour. They are extremely expensive adverts located in well known
places. Both adverts are related to T-Mobiles slogan ‘life's for sharing’
this indicates to the audience that they are not trying to rob there
customers for there money they are trying to provide them with the
best possible service possible.